Branding Matters

ICFAI Business SchoolHyderabad

28th Oct, 2014

ByImran Mohammad

CEO/ Founder at Brandvoy Designs

BRAND ?

Think for an Innovative, yet true Answer

• Brand – A solution to a problem, that serves the purpose just right. That solution might be yourselves or an Idea.

• Branding – An idea or a plan that has been spread across with logical connections, and communicating it with relevant images, colors and words

Branding is Like a Happy Planned Wedding

Girl/Boy

Understand them

Get to know them closely

Lay a Proposal

Tie the Knot

Take the responsibility

Keep an eye on the needs of the partner

Maintain a healthy relation ship

Celebrate

Idea

Understand it

Get to know it closely

Lay a Proposal

Tie the Knot

Take the responsibility

Keep an eye on the needs of the audience

Maintain a healthy relation ship

Celebrate

Wedding Branding

Validate

Develop

ExecuteExpand

Idea

Like

LikeLike

Customer/Partner Reaction

What is it to do with the Students?

BRANDING MATTERS

In Building your career In building your business

Enter

Career• Branding helps choosing a position in any

company after graduation. How?- Vision of the Company (Brand Position)- Reliable services (Brand Promise)- Potential growth of your career (Brand

Associations)- Work Culture (Brand personality)

Business

• Growth in the Inception of new start-ups has been increased significantly, in the last couple of years

• Now, to be the best in the herd, Awareness on Branding is essential

• Brand Elements are those simple things that will help you understand this better.

Brand Elements

Position

Story Personality

Promise

Associations

Idea is the Foundation

Q&A

Thank You

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