Frank Meijer - Head of Fuel Cell Electric Vehicle | Hyundai Motor Europe

Insights from first commercial deployment Insights from the first Manufacturer in commercial deployment

Electric

FCEV Fuel Cell

Electric

Vehicle

EV Electric

Vehicle

R&D

Down-

sizing

DCT

Turbo

GDi

ISG

Clean

diesel

CNG

Combustion + Electric

PHEV Plug-in

Electric

Hybrid

HEV Hybrid

Electric

Vehicle

Fuel efficiency improvement /

Reduction in carbon emissions

EFFICIENCY TECHNOLOGY

Electric powertrain /

improved fuel efficiency

HYBRID SYSTEM

Clean energy

system

CLEAN MOBILITY

Gasoline

Diesel

Combustion

Hyundai’s Global Approach

North America California

Asia South-Korea

Europe Multi country

Alternative

for the horse

Refuelling

infrastructure

Carbon

dioxide

(CO2)

Is history repeating itself?

at the heart of Europe Hyundai

A true European player

EU sales

90%

Factory Investment

2,2 € billio

n

Created jobs

152k

2008 2009 2010 2011 2012 2013

1,8%

2,4%

2,6%

2,9%

3,5%

European market share

growth since 2008 3,4%

A true European player

A true European player

2008 2009 2010 2011 2012 2013

1,8%

2,4%

2,6%

2,9%

3,5%

European market share

growth since 2008 3,4%

Italy Netherlands Norway Sweden United Kingdom

Austria Belgium Denmark France Finland Germany

of Fuel Cell vehicles Deployment

Italy Netherlands Norway Sweden United Kingdom

Austria Belgium Denmark France Finland Germany

11 Countries in Europe

Italy Netherlands Norway Sweden United Kingdom

Austria Belgium Denmark France Finland Germany

Canada USA

South Korea Australia

15 Countries Worldwide

Hyundai’s journey to leadership

ix35 Fuel Cell

World´s

first FCEV

mass production

starts operation

in 2013

2013

3.300m² new facility in Ulsan

2014

refuelling

stations across

Europe

29

2014

refuelling

stations in

Germany

13

refuelling

stations in

Germany

13

2015

50

35 Other

75 ix35 Fuel Cell

110 Fuel Cells vehicles

2013 - 2016 2016 - 2020 2020 and beyond

Target Customers

34% 34% 2,5% 13,5% 2,5%

Innovators Early Adopters Early Majority Late Majority Laggards

2013 - 2016 2016 - 2020 2020 and beyond

Target Customers

2013 - 2016

• Companies with an interest in hydrogen (e.g. production or supply)

• Governments

• Subsidized sales

34% 34% 2,5% 13,5% 2,5%

Innovators Early Adopters Early Majority Late Majority Laggards

34% 34% 2,5% 13,5%

2013 - 2016 2016 - 2020 2020 and beyond

Target Customers

2016 - 2020

• Governments

• Subsidised sales

• Corporate Companies

34% 34% 2,5% 13,5% 2,5%

Innovators Early Adopters Early Majority Late Majority Laggards

13,5% 2,5%

2013 - 2016

• Companies with an interest in hydrogen (e.g. production or supply)

• Governments

• Subsidized sales

2013 - 2016 2016 - 2020 2020 and beyond

Target Customers

2016 - 2020

• Governments

• Subsidised sales

• Corporate Companies

2020 and beyond

• General competitor for ICE/EV/PHEV

• SME

• Private

34% 34% 2,5% 13,5% 2,5%

Innovators Early Adopters Early Majority Late Majority Laggards

13,5% 34% 34% 2,5%

Eco-Friendly Vehicles Sales Figures 1st half year 2014 Europe

130,977 Units

Total Eco Friendly Car Sales 2014 H1

(including Hybrid, PHEV and BEV)

Source: JATO Analytics

Netherlands

13%

17%

11%

32% 27%

France

Germany

GB

Norway

Total Volume of

38,400 Units

Eco-Friendly Vehicles Sales Figures 1st half year 2014 Europe

BEV & PHEV Markets

Source: JATO Analytics

Norway 39%

17%

16%

10%

4%

14%

Germany

France

GB

Netherlands

Other

Total Volume Europe

23,927

Netherlands 52%

11%

9%

9%

6%

13%

Sweden

Germany

GB

Norway

Other

Total Volume Europe

14,469

Netherlands

13%

17%

11%

32% 27%

France

Germany

GB

Norway

Total Volume of

38,400 Units

Eco-Friendly Vehicles Sales Figures 1st half year 2014 Europe

Market PHEV Market BEV

Source: JATO Analytics

Italy Netherlands Norway Sweden United Kingdom

Austria Belgium Denmark France Finland Germany

of Fuel Cell vehicles Demand

HyFive Actual demand Austria Denmark Germany Italy United Kingdom

France Netherlands Norway Sweden