insightxplorer biweekly report_20140430

20140430

ARO / MMX

3 ARO / MMX

IX Survey

13

29

IX

2014 04 30

ARO / MMX

2014 04 30

ARO

2014 04 30

ARO

comScore Media MetrixARO 2014 2014 04 30

(1/3)

1/414%

3

ARO

2014 04 30

402000

comScore Media

Metrix2014316315

PC13.6%

comScore Media MetrixARO 2014 3

ARO

2014 04 30


comScore MMX20143

15PC

Mombaby

36

ARO

2014 04 30

comScore Device Essentials

2014

12.8%PC

()

comScore Media Metrix ARO 2014 3

[P]

BABYHOME.COM.TW

2002

[M](U)

PARENTING.COM.TW

[P] KIMY.COM.TW

[M] PCBABY.COM.CN 2007

[P] MOMBABY.TW 2011

[M](u) BABY-

KINGDOM.COM

2002

[P] MCFH.OR.JP

[P] BABYTREE.COM 2007

[M]

MOMBABY.COM.TW

Mombaby

App

[C] 163.COM Baby

ARO

2014 04 30

Mombaby

35-44

25-34

Mombaby


1 Composition Index UV100

2 Composition Index PV100

ARO

2014 04 30

Source/Loss

Facebook

Mobile01


Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries

BABYHOME.COM.TW 3,656 100.0 PARENTING.COM.TW 666 100.0 KIMY.COM.TW 269 100.0

[P] Google Sites 829 22.7 [P] Facebook 243 36.6 [P] Google Sites 76 28.1

[S] Google Web Search 74 2.0 [P] Yahoo Sites 67 10.1 [S] Google Web Search 13 4.7

[P] Yahoo Sites 590 16.1 [S] Yahoo Taiwan Search 11 1.7 [P] Yahoo Sites 67 25.1

[S] Yahoo Taiwan Search 281 7.7 [G] Yahoo Taiwan News 6 0.9 [S] Yahoo Taiwan Search 34 12.8

[S] Yahoo Taiwan Knowledge 108 3.0 [S] Yahoo Taiwan Homepages 6 0.9 [S] Yahoo Taiwan Knowledge 13 4.8

[S] Yahoo Taiwan Homepages 32 0.9 [P] Google Sites 83 12.5 [C] Yahoo Mail 7 2.7

[P] PIXNET 66 1.8 [S] Google Web Search 8 1.2 [P] PIXNET 14 5.3

[P] Facebook 110 3.0 [C] Google Gmail 6 1.0 [P] Facebook 6 2.3

[P] Logon 38 1.0 [M] YOUTUBE.COM 11 1.6 [P] BABYHOME.COM.TW 4 1.5

[P] Yong Sheng Technology 86 2.4 [P] CW Group 27 4.0 [P] Logon 5 1.7

[M] MOBILE01.COM 86 2.4 [M] CW.COM.TW 8 1.3 [P] Yong Sheng Technology 3 1.1

[P] PChome Online 42 1.2 [M] CWBOOK.COM.TW 12 1.8 [M] MOBILE01.COM 3 1.1

[M] PCHOME.COM.TW 42 1.2 [P] Logon 28 4.2 [P] VERYWED.COM 3 1.1

[P] YAM.COM 72 2.0 [P] PIXNET 11 1.6

[P] PLURK.COM 4 0.7

Entries (000) % of Entries Entries (000) % of Entries

MOMBABY.TW 92 100.0 MOMBABY.COM.TW 243 100.0

[P] Google Sites 56 60.6 [P] Google Sites 181 74.3

[S] Google Web Search 6 6.1 [S] Google Web Search 10 4.2

[P] Yahoo Sites 10 10.4 [P] Yahoo Sites 11 4.5

[S] Yahoo Taiwan Search 5 5.6 [M] Yahoo 11 4.5

[P] Facebook 6 6.1 [P] Facebook 9 3.6

[P] PIXNET 3 3.6

ARO

2014 04 30 comScore Segment MetrixARO 2014 2

comScore Segment Metrix

Mombaby

/

1

Composition Index UV

100

2 Composition

Index PV

100

comScore MMX

2014316315PC

PC

Mombaby

Mombaby

35-44

25-34

Mombaby

Source/Loss

comScore Segment Metrix

Mombaby

/

2014 04 30

ARO

IX

2014 04 30

20

20144

37201,217

IX

2014 04 30

IX

Key Findings

(67.4%)

(47.7%)(43.4%)

(41.2%)

5,0004,012

(61.2%)

1,512

(58.9%)

(55.5%)(53%)

(60.8%)

(51.3%)

(74.2%)

(55.2%)

BabyHome

(39.8%)

(31.8%)

(54.3%)

(49.8%)

(58%)

(86%)(84%)

2014 04 30

IX

(67.4%)

(50.7%)

(67.4%)

2

(18) (

18)

(6

)

(47.7%)(43.4%)

(41.2%)40

25-39

2014 04 30

IX

5000

1,001~3,000

(38.3%)

4,012(6

)3,527

(18)

4,094(

18)4,605

2014 04 30

IX

(61.2%)

(42%) (31.6%)

25-34(6)

(18)

2014 04 30

1,512(6

)1,379

(18)

1,373(18)

2,270

IX

(58.9%)(55.5%)

(53%)

(60.8%)

(35.6%)

(6)

(

18)

2014 04 30

IX

2014 04 30

(51.3%)

(46.2%)

(29.9%)

35-39

(18)

30-34

(6)(

18)

IX

(74.2%)

(55.2%)

37.7%

(6)

40(

18)

2014 04 30

IX

BabyHome

(77.7%)

(36.9%)mababy(30%)

BabyHome

30-39(

6)mababy

25-34

(6)

BabyHome

(56.5%)

(15.2%)

2014 04 30

IX

(39.8%)

(31.8%)

(24.6%)

2014 04 30

IX

(54.3%)

(49.8%)

(33.4%)

35-39

2014 04 30

BabyHome

mababy

IX

(58%)

(34.3%)

(32.7%)(31%)

1

(6)

3()

(18)

2014 04 30

IX

(86%)(84%)

2014 04 30

IX

(67.4%)

4,012

1,512

(74.2%)

(55.2%)

BabyHome

BabyHome

2014 04 30

IX

2014 04 30

(IX Survey)

CyberPanel 20

2014/04/032014/04/07

N=1,217

576 47.3%

641 52.7%

20-24 6 0.5%

25-29 48 3.9%

30-34 216 17.7%

35-39 318 26.1%

40 629 51.7%

689 56.6%

217 17.8%

311 25.6%

IX

2014 04 30

10211051017.94%(1)

2014210

1550095%4.38% (2)

IX

2014 04 30

1http://admin.taiwan.net.tw/statistics/release_d.aspx?no=136&d=4755 2GMO ResearchASIA Cloud PanelASIA Cloud PanelGMO Researchhttp://www.gmo-research.jp/

IX

Key Findings

6

63.8% 70.2%9.0%

(27.0%)

(42.2%)

(41.5%)

/(51.1%)

6

(60.0%)

40.0%

44.4%

7

2014 04 30

IX

666.4%

74.2%

63.8%

70.2%

9.0%

(27.0%)

2014 04 30

IX

(42.2%)

(31.1%)

(41.5%)

(32.6%)

2014 04 30

IX

/(51.1%)

(44.4%)

(60.0%)

(52.6%)

/

2014 04 30

IX

(40.0%/44.4%)

35.6%43.0%

2014 04 30

IX

74.8%

78.0%

2014 04 30

IX

/

20147

2014 04 30

IX

2014 04 30

ASIA Cloud Panel20 GMO Researchhttp://www.gmo-research.jp

2014/02/102014/02/15

N=500

95%4.38

51.4% 51.0%

48.6% 49.0%

20-29 20.8% 23.0%

30-39 28.4% 30.4%

40-49 26.6% 27.6%

50 24.2% 19.0%

N 500 500

(02) 2368-2300 c

m [email protected]

insightxplorer biweekly report_20140430

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