inspire u~massage marketing like the big box marketers

www.compassionate-touch.org

Inspire U Webinar Series

Presented by

the Center for

Compassionate Touch LLC

Wednesday, December 8, 2010


Thinking Like a “Big Box” Marketer

Presented By: Angie Patrick Director of Business Development and Corporate Sales

[email protected]

Making Professional Choices


mailto:[email protected]


“ Big Box” Retailing is an Art Form

These folks have it down PAT!

• They can make you desire items on special

• Make you think you need things,

•And make you impulsively purchase things you did not even know you needed.


Number One “TAKE AWAY”: EMOTION DRIVES SALES

Retailers drive your emotions even when you think you may be impervious to their blatant marketing….

But it is the subtleties that get you to have a need to buy. The “in your face” stuff is there to distract you while the smaller details are what drives your need or compulsion to buy a product.

Let me share with you a story about how emotion can drive you to buy, even when you aren’t in the market for the items you’ve purchased.


Which One of These Things Just Doesn’t Belong Here?


Number Two “TAKE AWAY”:SUGGESTIVE SELLING IS POWERFUL,

EVEN WHEN IT IS PASSIVE!

1.Placement of retail items in your practice can assist you in fluid sales , even when you do not say a word.

2.Signage is important as they work as a silent salesman for your goods and services.

3.Feelings sell…Sell Relaxation, Sell Peace of mind, Sell Health, Sell Wellness… But focus on the emotion, or how the product or service will make the client FEEL.


Since When Did Greeting Cards Become a Status Symbol?

When You Care Enough to Send the Very Best


Number Three “ TAKE AWAY”:No One Wants to Feel LAME.

1.No One wants to be the one who forgot a birthday, and then look as if they sent just anything as an afterthought.

2.Presentation and Exclusivity make a statement in our society about how much you thought about the gift, product, service etc.

3.Although it is not pretty, many equate “exclusivity” and “scarcity” with self worth. Big Box Retailers KNOW THIS.


Becoming a Loyal Customer Based on Emotion and Benefit


Number Four “TAKE AWAY”:Offer Special Perks to FREQUENT FLYERS!

1.Capture your client data so you can reach out to them on a regular basis to remind them of special

occasions.2. Offer items for frequent clients that provides a

free___________ with five massages.3. Offer “exclusive event and sales PREVIEWS” offers for

those who join your loyalty list. 4. Offer “free” item with a treatment add on. 5: Offer discounts on upgrades for those in your loyalty program.


Make your client feel good about their buying decisions, and create a feeling of wellbeing and savvy, then gather

data and create a loyalty club, and you have a client, hook , line and sinker.


Christmas and Valentines Day Can and DO live Side by Side

on Planet Retail.


Number Five “TAKE AWAY”:Physics Laws of Space and Time Do Not Apply to Retail and Marketing.

1.Planning and marketing for holidays well in advance of the event can gain your greater exposure for your marketing strategies for holidays.

2.Christmas sometimes IS in July…3.October: Tis the Season to Be Jolly…4.December : Great time for Valentines!5.January: Great time to tell folks how to spend their

Tax return dollars!


Smiley Face Dude Said It Was Ok…

Here I Go Being Emotional Again… =)



Prize Giveaway!


These Caregiver Kits are a collaborative creation of:Center for Compassionate Touch LLC www.compassionate-touch.org

Bon Vital' www.bonvital.comMassage Warehouse www.massagewarehouse.com

PROFESSIONAL MASSAGE THERAPY & SPA PRODUCTS

Essential and Professional Caregiver Kits

www.massagewarehouse.com/products/professional-caregiver-package/Wednesday, December 8, 2010

http://www.massagewarehouse.com/products/professional-caregiver-package/

http://www.massagewarehouse.com/products/professional-caregiver-package/

About the PresenterAngie Patrick has been active in the massage industry for over a decade. She currently holds the position of Director of Business Development and Corporate Sales for Scrip Companies, Massage Warehouse.

Angie’s Industry Achievements Include:

•Certified Reflexologist / Reiki Practitioner

• Organizer of SANCTUARY, a philanthropic event raising funds and awareness for Massage Therapy Research

•Creator of The MASSAGE SCHOOL MAKEOVER

• Columnist for MASSAGE TODAY, Business Building Blocks

•Partner in the AMERICAN MASSAGE CONFERENCE

•Performance Health / Massage Therapy Foundation 2010 Humanitarian Award Recipient

•World Massage Festival 2010 Founders Award Recipient


Ann Catlin, NCTMB, LMT, OTR Owner and Director,

Center for Compassionate Touch [email protected]

417-844-8514

Lisa Parenteau,NCTMB, LMTMarketing and Training ConsultantCenter for Compassionate Touch [email protected]






inspire u~massage marketing like the big box marketers

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