new realities 2013: 9 facts that should inspire marketers
Post on 21-Oct-2014
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Based on research conducted with consumers in the US, UK, Brazil, India and China, we hone in on 9 facts that should inspire marketers today--to create more inspiring experiences, to engage people with more relevant content and to follow the new realities of marketing.TRANSCRIPT
30-second summaryIn the first half of 2013 we surveyed over 3000 consumers in the US UK Brazil China India and Russia We asked them what influences their brand choices How do they learn about brands What sources do they most value How do they want to interact with information about brandsWersquoll be sharing the bulk of our detailed findings with clients face-to-face but here are 9 data points from the research that could terrify but we think really should inspire marketers If yoursquore interested in hearing more please get in touch
The fine print New Realities 2013 is based on an online survey conducted with 3007 consumers between April 19-May 27 2013 Respondents were aged 18-62 equally distributed by age gender income and national origin All findings are statistically significant at a 95 percent confidence level We asked consumers about a range of product categories and types including considered purchases (automobiles banking mobile devices computers software) and nominal purchases (hair care skin care fast food snack foods)
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