inspired by iceland coverage report
If you can't read please download the document
DESCRIPTION
‘ICELAND BY ANOTHER NAME’ WEEK TWO RESULTS (W/C 17 th September) . Inspired by Iceland COVERAGE REPORT. HEADLINEs. 35.4 MILLION COMBINED TOTAL MONTHLY VISITORS. 26.7 MILLION IMPRESSIONS DELIVERED TO DATE. 314 NUMBER OF ARTICLES. FIRST WEEK. - PowerPoint PPT PresentationTRANSCRIPT
Slide 1
Inspired by IcelandCOVERAGE REPORTICELAND BY ANOTHER NAMEWEEK TWO RESULTS (W/C 17th September) HEADLINEs35.4 MILLIONCOMBINED TOTAL MONTHLY VISITORS26.7 MILLIONIMPRESSIONS DELIVERED TO DATE314NUMBER OF ARTICLESFIRST WEEKThe Iceland by another name social and PR proactive media activity began 7 days ago and we have had a very positive overall response.In the first 24 hours alone, the story had already been covered in over 12 countries in media with an estimated reach of 14.2 million visitors.This presentation summarizes the initial outreach, focusing on the response we had across each of our key social media and PR channels. BLOG: highest levels of participation
FACEBOOK: RECORD ENGAGEMENT
FACEBOOK: INSPIRED BY ICELAND PAGE
Conversation on facebook is buzzing. FACEBOOK: PUBLIC POSTS
FACEBOOK: UNIQUE VISITORS
OUR CONTENTOur record engagement on Facebook has been on the back of the content that we have on the page inspiring the imagination of our existing fanbase, to both contribute and view other fans contributionsThe user content and engagement has been phenomenal in volume and has been instrumental in attracting new visitors to the page.N U M B E R O F V I E W S
USER CONTENTFACEBOOK: OTHER STATS
Significant reach in over 20 countries and languages have meant that we have reached a broader audience than ever before.
The number of people liking the page continues to grow while the number of unsubscribers remains low.
TWITTER: HIGHLY VISIBLE
Getting the message across to some of the biggest publications was crucial in creating the wave of interest in the campaign on Twitter
TWITTER: ASKING THE RIGHT QUESTION
A massive interest in the campaign resulted in influential individuals asking there own fan bases to get involved and describe their experience of IcelandTWITTER: ICELAND THE LAND OF
and they did here are some of the best examples from Twitter
IBI website: user generated stories and here are some more from the Inspired by Iceland website
IBI website: user generated stories
and here are some more from the Inspired by Iceland websiteThe traffic on the site peaked at News coverage:Top storiesSENTIMENT:POSITIVE
Global Stats
Monthly VisitorsCampaign ReachTwitter Followers
http://www.huffingtonpost.com/2012/09/12/iceland-asks-travelers-to-rename-the-island_n_1877538.html?utm_hp_ref=travel252,000838,0932,087,412
HUFFINGTON POST16
Global Stats
Monthly VisitorsCampaign ReachTwitter Followers
http://www.reuters.com/article/2012/09/12/idUS121354+12-Sep-2012+PRN201209125,200,0004,952,3692,049,785
SENTIMENT:POSITIVE
REUTERS
Global Stats
Monthly VisitorsCampaign ReachTwitter Followers
http://www.fox19.com/story/19522547/online-chatter-sparks-iceland-name-debate31,20029,7147,113
SENTIMENT:POSITIVE
FOX NEWSGlobal Stats
Monthly VisitorsCampaign ReachTwitter Followers
http://travel.yahoo.com/ideas/icleand--a-country-by-any-other-name-is-----still-freezing-.html1,475,0781,404,83318,044
SENTIMENT:POSITIVE
YAHOO! TRAVEL
COVERAGE BY KEY MARKETSSWEDENSENTIMENT
SWEDEN
GERMANY
GERMANY
GERMANYFRANCE
US
US
OTHER COVERAGE
OTHER COVERAGE
OTHER COVERAGE
OTHER COVERAGE
Local coverage - ICeland
Next stepsHosting wellness trip to Iceland with media from key markets FR,GER,SW,DK.Launch of the above the line, paid for media elements of the campaign.Monitor all coverage to ensure continued positive growth and momentum across all key territories.34