inspiring apps and stats

Inspiring Apps and Stats

Waste Not, Want NotRSA Student AwardsLucy Bryan-Smith

Consumer preference for mobile apps vs mobile sites should also be thought through as part of mobile strategy. This data from Nielsen on mobile media time shows the consumer preference for mobile apps which account for 89% of media time in mobile as might be expected from the use of the most popular social network, email and news apps (Bosomworth, 2015)



Over the span of just a few years, the concept of app usage has transformed from a novelty to an essential part of the mobile user experience. With millions of apps now available and more being rolled out every day, there is an app for everyone, regardless of age, race or interest (Nielsen, 2015).

The BBC Good Food – Recipes

Tips and cooking tools app is free to download, but, charges for additional curated cookbooks. We offer 20 free recipes, 50 glossary items, cooking tips and a multiple timer tool for free in the app (I Tunes, 2015).



Healthy Recipes - By SparkRecipes

There is over 500,000 recipes from the world’s largest healthy recipes website, SparkRecipes.com. All of the recipes have been tried and tested by home cooks , and the free app makes it easy to whip up your favorites wherever you go (I Tunes, 2015).

Love Food Hate Waste

The Love Food Hate Waste application will help you cut your food waste by providing recipes based on the left over food in your kitchen. Keep a track of your shopping within the app and use it to help you reduce the amount of good food you throw away by cooking inventive meals. UK homes throw away 7.2m tonnes of food & drink each year (I Tunes, 2015).


Bosomworth, D. (2015). Mobile Marketing Statistics 2015, Retrieved from http://www.smartinsights.com/mobile-marketing/mo-bile-marketing-analytics/mobile-marketing-statistics/

Nielsen. (2015) Retrieved 2 January 2016 from http://www.nielsen.com/us/en/insights/news/2015/so-many-apps-so-much-more-time-for-entertainment.html

I Tunes. (2015) Retrieved 2 January 2016 from https://itunes.apple.com/gb/genre/ios-food-drink/id6023?mt=8

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