inspiring conservation stewardship...takeaways for success know your audience: the who and the where...
TRANSCRIPT
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INSPIRING
CONSERVATION STEWARDSHIP
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NACD Regions: Pacific
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36-48 Inches of Rain Annually
37% of the Livestock in Puget Sound
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the problem
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Poll Everywhere Instructions
Take Out Your PhoneStep 1
To get started, text 22333 the message “whatcomcd”
Step 2
Text responses to questions as they are presented
Step 3
Message rates applyYour phone number will NOT be tracked
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Community Partners
Whatcom Conservation District
Whatcom County Public Works
Whatcom County Health Department
City of Lynden
City of Blaine
Drayton Harbor Community Oyster Farm
Drayton Harbor Oyster Company
Watershed Improvement District
Nooksack Indian Tribe
WA State Department of Health
WA State Department of Agriculture
WA Department of Ecology
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Knowledge &
Awareness
Financial Incentives
Regulatory Backstop
Target Action: Request Technical Assistance
TRADITIONAL VOLUNTARY INCENTIVE-BASED PROGRAMMING
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Adapted from Everett Rogers, Jay Kassirer, Mike Rothschild, Dave Ward, Kristen Cooley.
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Survey Community
Needs
Livestock Specific Focus
Groups
Adapt Programing
Social Marketing Research
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Trust in the Science
Trust in the Practices
Trust in the Messenger
Barriers to Requesting Technical Assistance
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One-on-one Technical Assistance
Audience Specific Workshops
Personalized Multi-media
Farm Specific Events
Direct Mail/Newsletters
Information/Awareness by mass media
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2 3
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2013 2014 2015 2016 2017 2018
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Voluntary Requests for Farm Planning Services
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Drayton Harbor ~ 810 acres
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Birch Bay ~129 acres
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Goal:
Improve Water Quality
Normalize conservation
behaviors
Use trusted sources of
information
Build trust through
relationships
Personalizegovernment
Build trust through
transparency
Use incentives specific to
target behavior
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Build trust through
transparency
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Normalize conservation
behaviors
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Normalize Conservation
Behaviors
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Personalizegovernment
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Build trust through
relationships
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Mcallister’s Family FarmAlpaca and HorsesPasture RotationRoofwater ManagementNative Shrub Planting
Normalize Conservation
Behaviors
Use Trusted Sources of
Information
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Visibility at Community Events
Build trust through
transparency
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2016 2017 2018 2019
NormalizingConservation
Behavior
Build trust through
relationships
Personalize Government
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Whatcom Farm Speaker Series
NormalizingConservation
Behavior
Personalize Government
Use Trusted Sources of
Information
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Whatcom Farm Speaker Series:Recipe for Success
Invite Audience Specific Expert
Build connection to Conservation Practices
Support a Panel of Cooperators
Provide a relaxed atmosphere
NormalizingConservation
Behavior
Personalize Government
Use Trusted Sources of
Information
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Guest Speakers for Livestock Groups
Use Trusted Sources of
Information
Build trust through
relationships
Normalize Conservation
Behavior
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Reimburses 75% of the actual installation cost
Up to $3,000 for eligible practices
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FREE Giveaways
Use Incentives Specific to
target behavior
Normalizing Conservation
Behavior
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REBATES Program
Use Incentives specific to
target behavior
Normalizing Conservation
Behavior
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Portage Bay Goal ~800 acres
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Takeaways for success
Know your audience: The Who and the Where
Peer-to-peer communication build social norms
Build relationships with trusted sources of information
Find gateway incentives
Multiple & diverse opportunities to engage
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Thank you!
Aneka Sweeney M.Ed.Education & Outreach Coordinator
Whatcom Conservation District
Email: [email protected] Office: 360-526-2381 x103
Whatcom County Whatcom Conservation DistrictPollution Identification and Correction Program
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Cost Share Program
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Poll EverywhereInstructions and Demonstration
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Partnering with Leaders in the Community
Use Trusted Sources of
Information
Normalizing Conservation
Behavior