instagram marketing for small businesses
TRANSCRIPT
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Amberly RundellDigital Marketing Strategist
Mannix Marketing
Big Brand Secrets for Small Businesses:Proven Tips to Get More Customers using Social Media
INSTAGRAM FOR BUSINESS
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Amberly RundellDigital Marketing Strategist
![Page 3: Instagram Marketing for Small Businesses](https://reader036.vdocuments.net/reader036/viewer/2022062522/587b71961a28abc62f8b58e9/html5/thumbnails/3.jpg)
Website DesignSocial Media Marketing
Search Engine OptimizationMobile MarketingRegional Guides
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Photo by Kris Olin - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/32512570@N06 Created with Haiku Deck
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Get Inspired!What You Will Learn
What is Instagram?Why you should use InstagramExample Case Studies10 Tips For Using Instagram for Business
1. Optimize Your Profile 2. Study Your Competitors3. Share Great Content 4. Tag Your location5. Get More Followers6. Engage with Fans7. Run a Contest8. Connect with Influencers9. Use Scheduling Tools 10. Design Tools and Tips
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Instagram Statistics
• 49% are male / 51% female• 300 million users• 53% of US adults ages 18-29 use Instagram• 49% of all US adult Instagram users it daily• 34% of US teens and millennial (14-34)• 90% of information transmitted to the brain is
visual
Source: expandedramblings.com
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Visual Storytelling
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• Market Research• Build Trust• Build Website Traffic• Build Relationships With Your Customers• Build Awareness• Customer Service• Increase Sales• Promote events
Petrafisher.com
Benefits of Instagram
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www.socialmediaonlineclasses.com
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www.socialmediaexaminer.com
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How to Get Instagram
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Home Search Add Photo or Video Notifications Profile
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Get Inspired!
1. Create Your Profile
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Create Your Profile
1) Choose a username 2) Add your business logo3) Add a detailed biography4) Add website link
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You can also add a link to a different page on your website that you would like to promote.
•Blog Post•Special Promotion•Giveaway•Contact Us Page
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Add location keywords to your profile.
Ex: “…located in Ticonderoga, NY.”Ex: “….located in the Adirondacks of Upstate New York.”
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Add your email address / contact info
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Get Inspired!
2. Study Your Competitors
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Competitor Research
Study what other businesses are doing. Search hashtags that are relevant to your business.
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Example Hashtags for Bed & Breakfasts
#Bedandbreakfast#Bedandbreakfasts#bandb#Adirondackhotels#luxurybedandbreakfasts#boutiquebedandbreakfast#Adirondacks#hotels
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Get Inspired!
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Example Hashtags for Florists
#weddingbouquets#fallweddingbouquets#weddingflorist#weddingideas#callalilybouquets#bride2015#bridalflowers#bridalbouquets#floralarrangements
Search hashtags across all social media networks at www.tagboard.com
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Get Inspired!
3. Share Great Content
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Have you won any awards?
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Pictures of Your Products
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Product of the Month
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Show How To Use Your Products
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Show Off Your Customers
User Generated Content
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Show Off Your Customers(Service Based Industry)
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Show how your products are made
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Give a Sneak Peekof an upcoming product or special, or a new service you are
providing
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Use Real People
Include REAL human faces they receive 38% more likes on average, and 32% more comments.
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Promote a Sale
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Promote an “Instagram Exclusive” Sale
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Introduce Your Employees
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Inspirational Quotes
(Ski Resort)
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Inspirational Quotes
(Tourism)
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Happy Customers
Source: www.socialmediaexaminer.com
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Powerful Statistics
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Promote Your Events
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Promote an Event
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Behind the Scenes
Show the Visual Journey of your Business
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Videos
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Community Involvement
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Give Advice/Tips
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Exclusive Deals/Coupons(Make these only available on Instagram so you can measure results!)
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What is your USP?(Unique Selling Point)•How are you different from your competitors?•Why do customers love you?
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What is UNIQUE to your business?
1) Family owned business since 19602) Has your Executive Chef won numerous awards?3) Do you offer emergency services 24-7?4) Do you offer private yoga classes inside of your hotel rooms?5) Do you have customers that have been coming to you for 20+ years?
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Give future customers a taste of the experience
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Provoke an Emotion
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Show off your establishment
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Our venue is the perfect place for your wedding reception!
#weddingvenues#AdirondackHotel#Adirondackweddingvenues#Adirondackweddings
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Storytelling
Source: SusanChavez.com
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4. Tag Your Location
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Tag Your Location
Source: Wishpond.com
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Source: Wishpond.com
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If you don’t have a brick and mortar store, add your website address
Source: Wishpond.com
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Get Inspired!
5. Get More Followers
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Use Hashtags
#Sunsets#Adirondacks#SaranacLake#mountains#travel#UpstateNY#Honeymoonideas#LakePlacid
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Promote Local Events
#FireCracker4#Saratoga#HealthySaratoga
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Tagboard
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• Business Partners• Clients• Members of the Chamber of Commerce• News Channels• Potential Business Clients• Competitors• Influencers in your market• Follow the Followers of Influential people
Follow Others
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Follow, Like, Like, Like Method
• Follow an account, go to their photos, and like their most recent three
• Recent test showed that 25% followed back.
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Add Social Media Links In Your Email Signature
(If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)
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Email Newsletters
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Add Icons to Your Website
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Share on other channels
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Get Inspired!
6. Increase Engagement
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Ask Questions
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Comment Back To Followers
Source: Dina Rodriguez – Hand Lettering Artist
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Get Inspired!
7. Run a Contest
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“Like” to Win Contest
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Share a Picture with our Product
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“Comment” to Win
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Tag a Friend
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Source: Wishpond
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Get Inspired!
8. Connect with Influencers
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Partner With Local Businesses
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Connect with Influencers
www.instabrand.com
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www.instabrand.com
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http://bit.ly/1hoJTbE
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Get Inspired!
9. Use Scheduling Tools
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ScheduGram
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Hootsuite
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Get Inspired!
10. Design Tools and Tips
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www.canva.com
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Easily Design Images
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Collages App
Search for “Collages” in your App Store on your smart phone. It’s free!
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Muzy
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Flipagram
www.flipagram.com
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Key Takeaways
• Instagram is all about VISUAL STORYTELLING• Pull back the curtains of your business• Tell your brand story using images and videos• Social Media = Like, Know and Trust • Capture moments • Build trust and rapport with Instagram• Never stop exploring and testing
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Homework
• Take out your notes again• Try out 2 or 3 things you learned today!
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Let’s Connect!
@MannixMarketing [email protected]
(518) 743-9424
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www.mannixmarketing.com
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