instagram stories ads or snap ads? · instagram stories ads or snap ads? 173 million global daily...
TRANSCRIPT
Instagram Stories ads or Snap ads?
173 Million Global Daily Active Users (DAU)
300 Million Global Daily Active Users (DAU)
• reach• tra�ic• conversions• app installs• leads• video views
• branding• clicks to the website• app installs• long form video
€1 average* €1,70 average**
• demographics• 300 predefined audiences• audience list• lookalikes (not: remarketing)
More advanced targeting, you can use all the available Facebook targeting, including:
video 1080 x 1920 max. 4 GB
Length max. 15 seconds10 di�erent call to
action buttons
https://www.facebook.com/business/ads-guide/video/insta-gram-story/app-installs
https://businesshelp.snapchat.com/en-US/article/top-snap-specs
**own snapads account*Facebook advertising account
Sources.https://www.omnicoreagency.com/instagram-statistics/https://www.omnicoreagency.com/snapchat-statistics/ https://www.statista.com/statistics/545967/snapchat-app-dau/https://www.statista.com/statistics/730315/instagram-stories-dau/ https://www.facebook.com/business/ads-guide/video/instagram-story/app-installs https://forbusiness.snapchat.com/audiences
68%
32%
70%
30%
100%
0%18-29 yrs 30-49 yrs 50+ yrs
59% 33%8%
100%
0%13-24 yrs 25-54 yrs 55+ yrs
60%38%
2%
video (motion graphic, live, cinema-graph, or
gif style) or a still image
1080 x 1920 Length: 3-10 seconds
max 32 mb20 di�erent call to
action buttons
demographics.
users worldwide.
goals.
average cpm.
creatives.
targeting.
• remarketing• email custom audience• lookalike audiences • engagement audiences• demographics• interests