instaguide
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Instagram Guide: A List of Posting Inspiration & Ideas
Stellar Media Marketing
www.stellarmediamarketing.com
720.515.6137
Show off your new products with sneak previews - Let your follows get a first lookat products before they go live.Promote your culture - Showcase your staff, new hires, and fun behind the scenesin your company.Showcase your customers - Photos of customers are always a great way to tellyour company story. Just be sure you get their permission to use them in a photo.Testimonials - Whether you include an image of the client or not use testimonialswith a snappy background. Think about the lifestyle or culture around your brand. If you are a surf companyyou showcase the lifestyle of being a surfer (beaches, waves, food, and people, etc.)Jump on the bandwagon - Find popular hashtags and trending topics/themes andtry to fit your company in with what is hot right now!Encourage your customers to post and tag you or a special hashtag. Then regramthem with the hashtag #regrammedMake the ordinary extraordinary with the right tools and filters. Take a boringphoto and use one of the many filters in Instagram or one of the many 3rd partyapps out there to make it stand out. Make it different. Showcase your products in fun ways - Jewelry matched with a great outfit, beforeand after or your products in action. Share quotes - Your original quotes and famous quotesWhen it doubt people love photos of animals, travel, food and quotesCreate FAQ photos & 15 second videosPost old photos. You can save photos and images to dropbox or Googleimages and access them on your Instagram app. Share those vintage images andtell your story.
Instagram Guide: A List of Posting Inspiration & Ideas
Stellar Media Marketing
www.stellarmediamarketing.com
720.515.6137
Etiquette 101
Post images of things people aspire for. Think luxury, exotic, fun, fabulous.Showcase photos of your events or events you attend.Consider company mascot. I know of two different companies who have a dog asa mascot. Both companies get a lot of engagement when they post images of theirmascot.Use positive emotion rather than sad. Think fun, happy and upbeat for your photothemes.Highlight the details rather than the big picture.Do a "Day in the life" seriesShare photos having to do with current eventsGive tips to accompany your images
Don't steal someone else's image and say it's your own.Don't post things that really shouldn't be on Instagram: Toilet shots, porn, & bloodyor broken bones can be skipped. PLEASE.Don't post too many photos in a row. You don't want to hijack the feed.Don't use irrelevant hashtags
Follow Kelly at Instagram.com/everydaysocial