Instant Startup:Your Very Own

School for Bloggingby Wade Kwon

What will be your legacy?

Why start your ownschool for blogging?• Desire to share your hard-won

knowledge of blogging.• Low-risk way to explore a career

option.• Fun!

Who are you?• Southerner• journalist• writer• blogger• teacher• entrepreneur

How did you come up with "blogging school"?• First, get fired.• Second, attend terrible gardening

class.• Third, combine your passions.

What did you doand not do?• Did: Built a site.• Didn't: Write a business plan.• Did: Recruit friends.• Didn't: Use traditional advertising.

What have been your successes?• Media mentions• Credibility• Client leads

How can I get started?• Research your market.• Define yourself / your specialties.

– Accept that you cannot (and do not need to) know everything.

• Put yourself out there.– In blogs.– In guest lectures.

What did you screw upso I can avoid it?• Plenty.• Not blogging enough.• Panicking / losing faith in myself.• Not following up on all leads

consistently.• Not going after corporate clients.

What are you doing next?• More classes.• More experiments.• Whatever my students tell me.

“Leave instances of awesomeness

in your wake.”Brian Oberkirch

Today's slidesBirminghamBlogging.com

@WadeOnTweets

Thank y’all very much!