instituto de empresa - guest lecture february 2017
TRANSCRIPT
CORPORATE INNOVATION
IE Business School February 11th 2017
Alessandro Vigilante @alebyday
WHAT I DO
ENGAGESELECT
TRANSITIONONBOARD
ENGAGE“Travel makes one modest. You see what a tiny place
you occupy in the world.”
GUSTAVE FLAUBERT
AMBITION
Source: HBR, May 2012, “Managing Your Innovation Portfolio”
SOURCESInternal External
CONSISTENCYValue for Customers TechnologyValue for us
IMPA
CTAUDIENCE INCLUSION
INTERNAL EXTERNALENGAGE
High
Low HighCOOPERATION
WORKSHOPS BLOGS
WEBINARS NEWSLETTERS
PODCASTS …
ENGAGE REGULARLY, NOT FREQUENTLY
ISOLATE, EDUCATE
MONITOR
ENGAGE AT WORKING LEVEL; USE THEM TO
EDUCATE
IN ORDER TO LISTEN
IN ORDER TO FOCUS
ENGAGEIN ORDER TO LISTEN
INNOVATION AS A PRODUCT
THE HOW WORKSHOP
BID REPLY …
THE WHAT WORKSHOP
BID REPLY …
SEGMENT
SELECT“Innovation doesn’t come from organized plans. It
comes from our preparedness to deal with the uncertainty of the future.”
Dr. Brian Junling Li, Vice President in the CEO’s office, Alibaba Group.
WHAT TO SELECTVA
LUE P
OTEN
TIAL
High
Low HighUNCERTAINTY
WOW!
EHMMM… WHO CARES
I WISH I HAD TIME…
WHAT TO ASSESSUN
CERT
AINT
Y
High
Low
VALUE FOR CUSTOMERVALUE FOR COMPANY
ACCEPTABLE RISK LEVEL
TIMELINE
WHAT TO ASSESS
DESIRABILITY(HUMAN)
VIABILITY(BUSINESS)
FEASIBILITY(TECHNICAL)
INNOVATION
WHAT TO ASSESS
Source: HBR, December 2007, “Is It Real? Can We Win? Is It Worth Doing?”
WHAT THRESHOLDRE
VENU
ES
High
Low PRODUCTS High
A
B
“Innovation doesn’t come from organized plans. It comes from our preparedness to deal with the
uncertainty of the future.”
Dr. Brian Junling Li, Vice President in the CEO’s office, Alibaba Group.
ONBOARD“Life is like coffee. You can put all the sugar you want in it, but if you want to make it sweet, you've got to
stir. Nothing happens by staying still.”
ALEX ZANARDI
CUSTOMERS RULEMake Invest MergeSell
$
Buy
TRANSITION“Failure isn’t fatal, but failure to change might be.”
JOHN WOODEN, legendary UCLA basketball coach (won 10 national championships in 12 seasons because of his ability to
constantly adapt—to new players, new rivals, and new styles of play).
“Doing the right thing for long-term prosperity is the wrong thing for investors, according to the tools that guide investments.” Clay Christensen, The Capitalist’s Dilemma
KPI’s
Source: HBR, June 2014, “The Capitalist’s Dilemma”
KPI’s
LAGGING LEADING
KPI’s
KPI’s
Source: The Chief Innovation Officer, November 2014, “INNOVATION MEASURES #7 – INNOVATION VITALITY INDEX”
INNOVATION VITALITY INDEX
V3 : percentage of gross revenue generated from products that have been launched in the past three years.
PIRATE METRICS
ACQUISITIONACTIVATIONRETENTIONREVENUEREFERRAL
METHODSRisk Prevention Risk Management
WATERFALL / PRINCE2 / ITIL AGILE / LEAN / DESIGN THINKINGIdentify all risks upfront, prevent all risks, Change
Request exceptions.Identify highest reward experiment, test assumption,
repeat.
PEOPLE & CULTURE
PEOPLE & CULTURE
