insurance lead generation overload


Lead Generation Overload: Get 11 Growth Hacks for More Leads,

Better Leads… With Massive ROI


Remember, this is a ‘live’ webinar.

You can type your questions here.


Introducing: Michael Jans, President and CEO,Agency Revolution.


Introducing: Jill Berroth Professional Services,Agency Revolution.


Thank you to our industry partners


Thank you to our sponsor


Lead Generation Overload: Get 11 Growth Hacks for More Leads,

Better Leads… With Massive ROI


+DelightAt Every Stage in the Process

Attract Convert Optimize Retain

The ACOR + Marketing Model

Prospects Buyers Clients PromotersLeads

C O RA


Convert

COptimize

ORetain

RAttract

A

$$$$$$$

$$$Cost

Value

Leverage

Wealth and Equity

Reliable Income

New Income

Future Income


Vision for this webinar

Reliably generate high quality, pre-motivated leads

Can be easily implemented without major investment in staff & execution

Deliver a high 80/20 ROI


Common Obstacles

Lacks a clear model to organize digital marketing

Too many “digital distractions” (what really works?!?!)

Lack tactical path & plan on what to do


Expand footprint, grow “top of funnel”

Engage customers in reachable marketplace

Promote consistency of brand


Deepen customer relationships

Deliver intimate, meaningful communications

Create & strengthen perceived relationship


Strengthen brand understanding to marketplace, community

Engage customers, provide meaningful information

Drive “top of funnel” traffic, generate quote requests


11 Growth Hacks

0

25

50

75

100

April May June July


Lost Soul Campaign

Do:

be authentic

use marketing automation to automatically reach out to them


Sample Message


Referral Program2

N P+ P+ P+ R=

Nurture + Program+ Promotion +Persona = Referrals

5 Quick Tips:

Triple Your Referrals in 6 Months or Less


Referrals Per Customer


Google Review Campaign3

Don’t:

use a computer in your office

try to trick Google e-blast your customers



Do:

use a drip campaign to your VIP customers and

raving fans

ask people to do help

ask people to be authentic

show your gratitude

trigger their memory with suggestions: “what do you like

most?”


Lost Lead Warming Campaign4

Do:

use marketing automation to reach out to them immediately

nurture them for one year

use marketing automation to reach out to them at 5 and/or 11 months


Lost 60%?

Lead

Won 40%?Welcome Kit Sequence

Lost Lead Warming Sequence


Email Sample


Food & Beverage Vendor

Custom Website Niche Pages5


Brewery & Micro Brewery


Marinas, Boat Dealers and Yacht Clubs


Motorcycle


Blog at Least Once Weekly6

Who Are You Targeting?

Keep It Relevant

Find Reliable Sources


Create Original Content for Download7

Builds your authority

Creates Trust

Increases Your Funnel


VS.

Website is a Responsive Design8


SEO9

Search Engine Optimization

Backlinks from trusted sites


NAP

(consistent name, address, local phone # on every page)


Refresh website content monthly


Active Social Media Posting10

6 Pure Content

3 Personal

1 Offer

Use a balanced posting formula


Source: Social Examiner Online

• Facebook

• LinkedIn

• Twitter


LinkedIn Pulse & Groups11


Monitor your posts


Bonus Tool

Insurance Lead Generator


1

2

3


Lost Soul Campaign

Referral Program2


Lost Lead Warming Campaign4

Custom Website Niche Pages5

Blog at Least Once Weekly6


Create Original Content for Download7

Website is a Responsive Design8

SEO9

Active Social Media Posting10

LinkedIn Pulse & Groups11


Action Items

1. Check Your Email- Replay of today’s Webinar

3. Download your Free Insurance Lead Generator Tool

2. Download the slides on Slideshare

4. Select 3 Items To Implement Today with Your Team

5. Don’t forget to register for next months Webinar: Boost Your Closing Ratio: 23 Easy Ways To Turn More Prospects Into Customers