int marketing partners working with the world

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Presentation from Allyson Stewart-Allen from International Marketing Partners

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Page 1: Int marketing partners   working with the world

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Page 2: Int marketing partners   working with the world

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Page 6: Int marketing partners   working with the world

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Page 7: Int marketing partners   working with the world

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Page 8: Int marketing partners   working with the world

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Page 9: Int marketing partners   working with the world

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Page 10: Int marketing partners   working with the world

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Page 11: Int marketing partners   working with the world

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Page 12: Int marketing partners   working with the world

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Page 13: Int marketing partners   working with the world

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Page 14: Int marketing partners   working with the world

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Page 15: Int marketing partners   working with the world

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tÜáÅÜ=iÉ~ÇÉêëÜáé=^ííêáÄìíÉë=~êÉ=tÜáÅÜ=iÉ~ÇÉêëÜáé=^ííêáÄìíÉë=~êÉ=ìåáîÉêë~ääó=î~äìÉÇ\ìåáîÉêë~ääó=î~äìÉÇ\

Authority-Oriented: leader influences others by formal status, authority or itiposition

Autonomous: leader is independent, individualistic or self-reliantCharismatic: leader inspires others around a vision or values and high

performance standardsFace-Saving: leader maintains harmony and good relationships by indirect

communication or avoiding negativesHumane-Oriented: leader is supportive, compassionate, and considerate of

2929

pp pothers

Participative: leader shares power and decision-makingTeam-Oriented: leader effectively builds and manages cohesive and loyal

teams that work to achieve a common goal

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Page 16: Int marketing partners   working with the world

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31

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32

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Do you know bosses/clients/colleagues like this?

Page 17: Int marketing partners   working with the world

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33

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Do you know bosses/clients/colleagues like this?

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34

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Do you know bosses/clients/colleagues like this?

Page 18: Int marketing partners   working with the world

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35

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36

Page 19: Int marketing partners   working with the world

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37

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38

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Page 20: Int marketing partners   working with the world

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39

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Concepts, big picture firstFacts and conclusions first,L di t ti li ti “how,” then “what”Leading to rationalization“what,” then “how”

lowlowcontextcontext

highhighcontextcontext

40

Inductive(Anglo-Saxon, American)

Deductive(Latin, Continental Europe)

contextcontext

Page 21: Int marketing partners   working with the world

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Page 27: Int marketing partners   working with the world

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• Ability to respond to needs of changing markets

• Innovative products and services

• Responsiveness

• High costs• Poor quality

• Alignment across the organization

• Reliable processes

• Mundane products• Missed market opportunities

Adaptive Innovation

ConsistentExecution

53

- -

• Missed schedules and deadlines

• Confusion around priorities• Inconsistent performance

• Predictable strategy• Difficulty with change

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55

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