integrate live overview 2013 pdf

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Live Reach & Scale International Scope CANADA 168.4B impressions 3% of net volume UNITED STATES 2.4T impressions 42% of net volume BRAZIL 256B impressions 4% of net volume UNITED KINGDOM 328B impressions 6% of net volume GERMANY 215B impressions 4% of net volume AUSTRALIA 50B impressions 1% of net volume Integrate’s in-house digital media-planning and management team employs advanced analytical, retargeting and optimization tactics in real time. Converging traditional methods with new technologies, IntegrateLive improves performance, scalability and measurability for select campaigns via display, mobile, rich media, video, search and social. Display Banners Pops Text ads XML Mobile In-app / in-game Mobile web Interactive / static banners Click-to-call Rich Media Rollovers / expandables Interstitials Peel-backs In-banner video In-banner lead forms Menu overlays Video Pre-roll Mid-roll / in-stream Post-roll Completed video view Search Desktop Mobile / tablet Social Facebook Facebook Exchange Able to serve 12.2B impressions daily, across every site in the RTB environment. Currently ranked 28th among display ad ecosystems by comScore: 85.7M Unique Visitors 7.4M Avg. Daily Visitors 1.8B Total Pages Viewed Connection to premier ad exchanges:

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Page 1: Integrate live   overview 2013 pdf

LiveR

each & Scale

International ScopeCANADA 168.4B impressions 3% of net volume

UNITED STATES 2.4T impressions 42% of net volume

BRAZIL 256B impressions 4% of net volume

UNITED KINGDOM 328B impressions 6% of net volume

GERMANY 215B impressions 4% of net volume

AUSTRALIA 50B impressions 1% of net volume

Integrate’s in-house digital media-planning and management team employs advanced analytical, retargeting and optimization tactics in real time. Converging traditional methods with new technologies, IntegrateLive improves performance, scalability and measurability for select campaigns via display, mobile, rich media, video, search and social.

Display• Banners

• Pops

• Text ads

• XML

Mobile• In-app / in-game

• Mobile web

• Interactive / static banners

• Click-to-call

Rich Media

• Rollovers / expandables

• Interstitials

• Peel-backs

• In-banner video

• In-banner lead forms

• Menu overlays

Video• Pre-roll

• Mid-roll / in-stream

• Post-roll

• Completed video view

Search • Desktop • Mobile / tablet

Social • Facebook • Facebook Exchange

Able to serve 12.2B impressions daily, across every site in the RTB environment.

Currently ranked 28th among

display ad ecosystems by

comScore:

85.7M Unique Visitors

7.4M Avg. Daily Visitors

1.8B Total Pages Viewed

Connection to premier ad exchanges:

Page 2: Integrate live   overview 2013 pdf

Targeting

Combination of granular targeting and retargeting capabilities, as well as first- and third-party audience data ensures contact with any advertiser's highest-converting audience.

More than 1,000 Targeting Filters:

Demographics

Age, Language, Gender,

Income, Education,

Household Composition,

Marital Status, Census

Region, Race, Primary

Residence, Political

Affiliation,Pets,Local

Markets, etc.

Mobile

Operating System (iOS,

Android, Palm, RIM, etc.),

Carrier, GPS Location, etc.

Media Entity

URL, Contextual,

Network/Channel,

Language, Category, etc.

Behavioral/Attitudinal

Work Demos, Business

Purchase Decisions,

Internet Usage, Traditional

Media Consumption,

Search Visitation, Sports

and Leisure Activities,

Social/Personal Behavior,

Travel, Home & Living,

Financial, etc.

Retargeting

Search, Site, Email,

Contextual, Engagement,

Social, Display, SEO/SEM

Geography

Country, DMA, Zip-9, IP

Address, Area Code, etc.

Track prospective buyers across

channels and over time, ensuring

ad relevance and capitalizing on

consumer demand throughout

the purchase lifecycle.

• Search

• Display

• Email

• Social

• CRM

Combine internet users’

actualonline,offlineand

mobile behavior with detailed

information about their

lifestyles, interests, attitudes,

demographics and product

preferences to build precise

white lists and look-a-like models.

Digital media experts handle every aspect of campaign management, from ad developmentandA/Btestingtoin-flightoptimizationandperformanceanalysis.

Market Research

Competitive Analysis

OpportunityIdentification

Strategy Development

Sequential Advertising

Keyword Optimization

Lifestage Advertising

Dynamic Creative

Impression-Level Pricing

Performance Auditing

White Lists & Black Lists

Real-Time Reporting Suite

Custom Ad Units & Design

Site-Level Analytics

Search Management

Bid Optimization

A/B Testing

Value A

dd

ed Services

Live