Integrate Mobile Marketing Into Your Next Marketing Campaign

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Post on 19-Mar-2016

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  • Integrate Mobile Marketing Into Your Next MarketingCampaign

    Give the customers receiving your messages a way to send you feedback so that you canconnect with them and improve your services. Appreciate customer feedback when you getit. Positive or negative, it is worth considering what their feedback means to you and yourbusiness.

    Sometimes, changes in the marketplace can affect your customer base. Technology candrive business away, so you have to be on top of every new release out there if you want toremain competitive.

    You can't have mobile marketing without the use of social media services. Rewardcustomers who TwitPic or share deals on your site with a coupon or contest entry. Gettingword of mouth working for you is an effective advertising method, even online and onphones.

    Don't drive your customers crazy with too many offers. The highest results come frommessages that are sent a few times a month. You can make your offers seem more inviting ifthey appear to be exclusive and not always available. If they believe another offer isimminent, they are not as likely to be swayed by the current offer to take action.

    Use trivia games or quizzes to get a better response from your mobile marketing. Send outtrivia or quiz questions as text messages to get your customers to interact with yourcampaign. You can use the quiz program to gather feedback and options on your productsfrom your customer, while providing entertainment to them.

    Mobile marketing is a great way to attract more customers, but make sure that your mobilemarketing campaign works cross platforms. If your marketing efforts don't work on all thepopular devices, you could lose customers due to technical issues.

    Be honest with your customers about the service. No one wants to be spammed. Allow themto opt in or out of your service. It is very easy to screw up an SMS strategy because of how itnotifies consumers. You can create a privacy issue. For these reasons, you must makecertain that your SMS marketing plan includes only those customers who have opted in. Youmust also be certain to send only the number of texts you have agreed to monthly. If you arehonest, customers will trust you and your brand.

    Coupons sent via multimedia messaging services can reward your existing customers andentice new ones. Send promo codes in coupons. A tracking code can be added and linked toyour mobile-friendly website. Established customers appreciate coupons as rewards, andthey are also a great way to entice new customers.

  • Begin your efforts with the acquisition of phone numbers for your database. Refrainmindlessly adding phone numbers in your marketing database. It is advisable to attainpermission from involved parties before you incorporate such tactics. You can either set up anumber where an individual can message your system with a code or you can create a web-based form that they can fill out.

    For a greater marketing effect, include as much detailed information as possible at one time.As an example, snail mail an invitation to an event, like a sale or promotional launch. Followup with an email and an MMS reminder before the beginning of the sale.

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