NIKE PEDOMETER

About Nike Pedometer

New generation

Count steps

Calculate distance travelled

For optimal performance

Count Your Move

Spring 2015

Objectives

i. Increase product awareness

ii. Promote on healthy lifestyle

iii. Attract curiousity

iv. No. 1 leading shoes wear

Message Strategies

A picture is worth a thousand words

•A shoe is worth a million steps

Better late than never

•Better count than never

Message Strategies

If you can’t beat ‘em, join ‘em

•If you can’t count ‘em, wear ‘em

Segmentation

• Geography Urban & Sub Urban

• Demographic Male & FemalePrimary Age - 25 – 49Secondary Age - 18 – 24

• PsychographicAggressive & SportyAchiever & BelieverHealthy Lifestyle

TV COMMERCIAL

INTERNET AD

Storyboard

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PRINTED ADS&

DESIGNS

PedometerSolar Chip

Screen

Button

Pedometer

Banner

Poster

Interior

design

END