integrating e-commerce into your customer experience
TRANSCRIPT
Siddhartha Arora Jan Haderka
January, 2015
JAN HADERKA CHIEF INTEGRATION OFFICER @ MAGNOLIA
SIDDHARTHA ARORA SOLUTION IT ARCHITECT, IBM ECOSYSTEM DEVELOPMENT @ IBM
Omni-Channel Brand Experience Personalized Experience Rich Product Listings Easy integration with Digital Marketing Tools Fast, Smooth Browsing and Checkout
E-COMMERCE CHALLENGES
PRODUCTVISION
INTEGRATE EVERYTHING
From an excellent blog post: http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/
WORK ANYWHERE
EASY TO USE
PersonalizationAnalytics Commerce CRM
www Mobile Site Newsletter Landing PageApp
Integration/Inbound
Multi-Channel OutboundMulti-Channel Outbound
PersonalizationAnalytics Commerce CRM
www Mobile Site Newsletter Landing PageApp
SHOPFRONT
HOW DOES IT WORK?
1 Powered By
2 Uses
3 Uses
4 Configured at
HOW DOES IT WORK?
WHY REST EASY?
SHOPFRONT
MORE THAN ALIST
GETPERSONAL
Traits
Personas
Segments
Content Variants
PERSONALIZATIONProvide better experiences that increase visitor engagement
Traits
Personas
Segments
Content Variants
HOW DOES IT WORK?
SHOPPINGCART
LET’SCHECKOUT
WHAT’S LEFT …
Photo Credit: Untitled by Magdalena Roeseler
Credit: blades by gothopham Licensed under the Creative Commons Attribution License v2.0
https://www.flickr.com/photos/zagrobot/2731084578
DEPLOYMENT & ARCHITECTURE
HOW DOES IT WORK?
HOW DOES IT WORK?
HOW DOES IT WORK?
HOW DOES IT WORK?
Photo Credit: Grand Canyon National Park Cloud Inversion by Erin Huggins
FAMOUS LAST WORDS?
THANKYOU!