Integrative Workshop

Final Assignment

March 14 2011

iBabyMon

• Team 1: Jean Francois, Michael, Rose, Philipp, Jie

QuickTime™ and a decompressor

are needed to see this picture.

Dr. Oz

BabyLife

• Team 2: Ariel, Tanushree, Prateek, Walter

Jennifer Garner

napp

• Team 3: Alison, Julian, Christen, Jessica

QuickTime™ and a decompressor

are needed to see this picture.

Jo Frost“The Supernanny”

The GoBand

• Team 4: Deepak, Saghar, Karen, Dan

Tony Hawk

Ambition

• Team 1: $ 10m

• Team 2: $ 10m

• Team 3: $ 10m

• Team 4: Non-profit

Business Plan

Primary paying customer

User group Pain points Product Income

1 Physicians,

Teaching hosptl

Physicians,

Nurses, parents

Knowledge of baby health; hospital productvity/revenue

Baby health info, mobile app + web

Subs. Parents;

Consult fee hosp;

Advertism.

2 Parents, family, friends

same One place to track and share baby info incl. video

App: track milestones etc. and share, book

Mobil app: free

$40 ann. Subs, $5 monthly

3 Parents same anxiety Synchroz. of data across devices

App: $ 4.99

4 Funding from large foundations

Kids (9-18) Child obesity Sensor wristband, active/inactive

Grants, etc.

User experience & Interface design

Key Q. and method? When launch prototype

What prototype?

1 Interview Doctors, parents, ins. cos

Start of project Mob app interface;

Core web site

2 Part obs, interviews, 1st time and exp. parents

1 mos after start iPhone app, website

3 Interview parents, diary study new parents

2 mos after start App interface, visualizations, newsletter

4 Use sensor data? 8-10 mos after start App interface, wristband look, visual, social game interface

Service Design

Manual or sensors Where store data? Parts outsourced?

1 Caregiver manually Mobile phone => secure server

backend

2 User manually Amazon EC2 servers

Build app self w open source, partner with Shutterfly etc.

3 Manually cloud Newsletter, storage at Amazon

4 both Cloud service or phone

Data center, marketing, HR, devlop.

System architecture and implementation

Devices and platforms Existing services use?

Data model

1 HTML 5, so across all mobile platforms

Visualization, database mngt, calendar mng.

XML for transit of data

Relational for storage

2 Mobile: iPhone, android, windows

Open source code, Facebook, twitter, ShutterFly.

Key value based

3 iPhone, android Amazon cloud, google health, push notif services

XML

4 Low-cost smartphones

wristbands

Sensors, Amazon cloud

Relational

Legal Approach

When engage lawyer? Privacy 3 top issues in terms of service

1 When completed high-level business model

We protect your provacy: we will never share your data with anyone without your permission

Liability

Privacy

Security

2 When forming partnership with Lamaze class

…. Ownership of data

Ability to access data

Privacy and security

3 Developm stage No personally identifiable information will be shared with third parties without your explicit consent

Use data for newslet

Sell aggregate data

Security breach

4 Part of team Your privacy matters and we will not share your data without your consent

Parent approval

Not share wristband

Share info

Linkages: Team 1

Case: Personal Health Tracking

User experience

LegalAssessment

Business model & adoption

System architecture

Service Design

Linkages: Team 2

Case: Personal Health Tracking

User experience

LegalAssessment

Business model & adoption

System architecture

Service Design

Linkages: Team 3

Case: Personal Health Tracking

User experience

LegalAssessment

Business model & adoption

System architecture

Service Design

Linkages: Team 4

Case: Personal Health Tracking

User experience

LegalAssessment

Business model & adoption

System architecture

Service Design

Linkages: Sum

Case: Personal Health Tracking

User experience

LegalAssessment

Business model & adoption

System architecture

Service Design

Confidence in Success

Probability

Overall success

Range Strongest Weakest

1 0.6 ? 0.4 to 0.9 Architecture Implementation

0.9

User Experience

0.35

2 0.6 0.5 to 0.8 Vale prop Business model

3 0.5 User Interface

0.85

Legal

0.35

4 0.8 Service Design System architecture