intel capital success stories · to remedy this problem for shoppers like him, fryc founded...
TRANSCRIPT
Intel Capital Success Stories
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This book is a resource to help you to convey the impact Intel Capital can have on a start-up. Inside is a series of stories on how individual portfolio companies have benefitted from an Intel Capital investment.
For each story there is a PowerPoint slide for download, background information, supporting facts, and summaries. All assets on each page are approved for external use. Use these resources in speaking engagements, pipeline meetings, presentations, and other channels.
Investing in Global Innovation: Stories of Intel Capital’s Impact on Portfolio Companies
For questions or to submit a story, contact
[email protected] (U.S./LAR)
[email protected] (Asia)
[email protected] (EMEA)
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Table of Contents
COMPANY CON
SIST
ENT
INV
ESTO
R
EMER
GIN
G M
AR
KET
GLO
BAL
NET
WO
RK
IPO
ITD
SU
CCES
S
M&
A
TECH
NO
LOGY
EX
PERT
ISE
VALU
E A
DD
REG
ION
Anobit ● ● ● ● Israel
Mall.CZ ● ● ● ● ● Czech Republic
Aternity ● ● ● U.S.A./Israel
Fulcrum Microsystems ● ● U.S.A.
WS02 ● ● ● ● Sri Lanka
V-Cube ● ● Japan
IPTEGO ● ● ● Germany
Gudeng ● ● ● ● Taiwan
NetPosa ● ● China
Crisp Media ● ● U.S.A.
Vitustream ● ● ● U.S.A.
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POWERPOINT/TALKING POINTS:
CONTACT INFORMATION:Investment Manager: Uri ArazyManaging Director: Marcos BattistiMarketing Contact: Johnny Waterschoot
DOWNLOAD ASSETS:PowerPoint: Download Now
SUMMARY:
Recognizing the huge potential of Anobit’s flash memory technology, Intel Capital invested
significantly in the company in 2010 and helped pave the way for the company’s acquisition by
Apple in 2012.
FULL STORY/BACKGROUND:
In recent years, a number of high-tech companies have moved away from hard drives in favor of
solid state storage, using flash memory chips to make truly mobile computing devices that are
small, compact, and energy efficient. As a result, advancements in flash memory capabilities have
become increasingly important.
Founded in Israel in 2006, fabless semiconductor company Anobit developed a key component
to improve the performance of flash memory chips. The company’s proprietary Memory Signal
Processing (MSP) technology was designed to improve the speed, endurance, and performance
of solid state storage systems while also driving down the cost.
Working with colleagues in Intel’s Non-Volatile Memory (NVM) Solutions Group, Intel Capital
recognized the huge potential of Anobit’s new technology.
Plus, investment managers in Israel were already familiar with Anobit co-founders Ehud Weinstein
and Ariel Maislos because both were serial entrepreneurs with successful track records. Years
before, Intel Capital had invested in Weinstein’s Libit Signal Processing, acquired by Texas Instru-
ments in 1999, and also in Maislos’ Passavé, acquired by PMC-Sierra in 2006.
So when Weinstein and Maislos approached them regarding funding for their third investment
round, Intel Capital was in.
While the investment funds were extremely important, Weinstein says the relationship offered far
more than just money. For starters, the Intel and Intel Capital name itself offered Anobit huge
credibility. Additionally, there were multiple meetings, not just with the investment team, but with
Intel business units, including the NVM Solutions group, which both led to an agreement and also
included collaborative discussions on industry issues and potential solutions. What’s more, Anobit
executives participated in the Intel Capital Global Summit where they had the opportunity to
connect with potential partners and customers from other companies around the world.
All of these elements added to the value of the company which was ultimately aquired by
Apple in 2012.
Anobit
SUPPORTING FACTS• International investing increased from less than 5 percent of Intel Capital’s investment dollars in
1998 to about 57 percent in 2012.
• Intel Capital has a 3 person team based in Israel focused exclusively on investing in innovative Israeli technologies.
INVESTMENT SUMMARY
Date Invested: 2010
Location: Israel
Sector: Manufacturing & Labs
Exit: M&A/2012
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POWERPOINT/TALKING POINTS:
CONTACT INFORMATION:Investment Manager: Klaus KonradManaging Director: Marcin HjekaMarketing Contact: Johnny Waterschoot
DOWNLOAD ASSETS:PowerPoint: Download Now
SUMMARY:
Seeing the potential for a quality e-retailer in Eastern Europe, Intel Capital invested in Mall.cz and
assisted the company through the shift from flexible start-up to scalable corporation, resulting
in the company’s acquisition by Naspers in 2012.
FULL STORY/BACKGROUND:
When Ondrej Fryc renovated his Prague flat, he searched the Internet to purchase a washing
machine based on a requirement/wish list—top-loading versus side-loading, color, capacity, and
dimensions. However, the sites he found offered only full-text search options, assuming he already
knew the brand and model he wanted and was just searching the Web for a better deal. But that
was not the case.
To remedy this problem for shoppers like him, Fryc founded Mall.cz, an online retailer that brings
both shopping and style advice to Eastern European markets.
From the time Mall.cz was founded in 2000, the company attracted thousands of users. By 2001,
the company generated a profit, which increased by 300 percent each year over the next several
years, funded only by its own cash flow.
By 2007, Mall.cz had come to a crucial juncture. To keep growing, the company would have to
make the difficult and expensive transition from a small startup to a scalable corporation. And the
timing—coinciding with the financial crisis in Europe—couldn’t be worse. Fryc realized that bringing
an investor on board could provide the safety net his business needed.
Intel Capital, recognizing the potential of a quality e-retailer in this region of the world as well as
the promise of its dynamic, young CEO, had already expressed interest. From Fryc’s point of view,
Intel Capital had not only the money, but the stability to weather the crisis.
Teaming up with Intel Capital made all the difference, says Fryc. The infusion of cash kept the
company afloat while Mall.cz installed and implemented a new enterprise resource planning
system. What’s more, Intel Capital continued investing in the company during the financial crisis
to help the company gain market share unlike other investors.
The Intel Capital team worked collaboratively with the founders and management of Mall.cz,
introducing them to potential business contacts and sharing strategic advice. For example, the
team helped Mall.cz to position itself for an acquisition by targeting specific markets and product
segments and boosting revenue. The company was acquired by Naspers in 2012 and currently
has revenue of USD 220 million.
Today, Mall.cz operates in five countries offering hundreds of product categories. The popularity
of the site has been fueled by prominent bloggers and fashion industry gurus who guide their
followers on style trends. Not only can users find a sleek German-made washing machine to fit
a flat in Warsaw, they can also find designer clothes from Milan, London, and Paris.
Mall.cz
SUPPORTING FACTS• Intel Capital invests continually through up and down cycles. Down cycles are often the best
time to invest.
INVESTMENT SUMMARY
Date Invested: 2007
Location: Czech Republic
Sector: Consumer Internet
Exit: M&A/2011
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POWERPOINT/TALKING POINTS:
CONTACT INFORMATION:Investment Manager: Uri ArazyManaging Director: Marcos BattistiMarketing Contact: Maria Cubeta
DOWNLOAD ASSETS:PowerPoint: Download Now
SUMMARY:
Recognizing the value of Aternity, Intel Capital invested in the company in 2007 and has provided support and connections that have helped the company generate significant revenue.
FULL STORY/BACKGROUND:
IT organizations face many challenges in their quest to support computing functions across an
entire enterprise. One challenge, in particular, is to constantly increase end user productivity by
reducing business disruptions.
Aternity, an IT Management company, developed a technology that monitors any application
on any physical, virtual, or mobile device providing a user-centric vantage point that closes the
existing visibility gap with network- and server-centric application performance management tools.
By effectively transforming every device into a user experience aware self-monitoring platform,
organizations can dramatically reduce business disruptions and increases user productivity.
Still, no matter how innovative any solution is, breaking into Fortune 1000 enterprises is a
challenge, combined with complex sales cycles.
As part of a large corporation itself, Intel Capital is inherently familiar with the challenges of
securing large businesses as customers. So when Intel Capital invested in Aternity in 2007,
Intel Capital worked collaboratively with the company to help them through the doors of Fortune
1000 companies via events like the Intel Capital Global Summit and Intel Capital Technology Days.
One particularly successful exchange took place in 2010, when Aternity President and CEO Trevor
Matz was invited to participate in an Intel Capital Technology Day sponsored by a major global
financial services firm based in the U.S. At the meeting, Aternity made a presentation to senior IT
management and technologists from the financial firm on their software and the value it can
provide to IT Operations and Line of Business application owners.
The very next morning the VP of end user services at the financial firm contacted Aternity’s sales
organization. The company had been searching for a solution to enable it to be more proactive at
the desktop in terms of resolving end user application issues. In addition, the IT team had been
seeking a solution to help them benchmark and validate shifts to Windows 7 and VDI. These
benchmarks were conducted around the use of Outlook, as well as boot and log-on times.
Within six months, Aternity closed an initial deal worth $500,000. Within a year, they’d sealed a
second deal worth $1.2 million. Today, Aternity is deployed on over 15,000 end points throughout
the global company, supporting several lines of business.
As Matz attests, “Intel Capital Technology Days represent a unique opportunity for young
companies to rapidly engage with the decision makers of the Global 2000.”
To date, Aternity has participated in many of these events, which have influenced directly or
indirectly about half a dozen major business opportunities.
Aternity
SUPPORTING FACTS• After an Intel Capital Technology Day, 80 percent of portfolio companies report some sort of
follow-up with the host company.
• In 2012, Intel Capital facilitated 3,500+ engagements between portfolio companies and customers from Global 2000 companies.
INVESTMENT SUMMARY
Date Invested: 2007
Location: US/Israel
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POWERPOINT/TALKING POINTS:
CONTACT INFORMATION:Investment Manager: Dan DocterManaging Director: Bryan WolfMarketing Contact: Maria Cubeta
DOWNLOAD ASSETS:PowerPoint: Download Now
SUMMARY:
Recognizing the strategic importance of Fulcrum’s work in the cloud, Intel Capital decided
not only to invest in the company, but to acquire it, in order to drive the next generation of
technological innovation.
FULL STORY/BACKGROUND:
In 2000, CalTech grads Uri Cummings and Andrew Lines founded Fulcrum Microsystems, a start-up
based on the idea that asynchronous logic could be used to make integrated circuits more efficient.
In 2007, Fulcrum hit its stride with the development of a unique 10-G Ethernet switch that could
deliver faster connections, as well as potential power savings, for customers.
Throughout Fulcrum’s development, Intel Capital paid attention. Because of the relevance to Intel’s
own work —after all, Fulcrum was in an adjacent market segment, its silicon switches sitting right
next to and communicating with Intel network interface cards —it made sense to keep tabs on
the company. Additionally, Intel had worked for years on making microprocessors faster; if those
processors encountered a bottleneck or a slow connection to the rest of the world, those efforts
were for naught. Recognizing the myriad of ways that the two companies could benefit from
association with the other, Intel Capital invested in the company in 2010.
As Fulcrum CEO Bob Nunn reports, “The Intel Capital investment meant far more than money. It
meant insight into the industry.” As part of the agreement, Intel Capital asked Fulcrum to meet
quarterly, not only with Intel Capital’s investment team, but also with Intel technical personnel. As
a result, both parties stepped up to share data as well as strategic input regarding their businesses.
Both benefited from this open exchange of information. In fact, the collaborative process was so
successful that it resulted in Intel acquiring Fulcrum roughly a year later, in 2011.
“Within months,” says Nunn, now General Manager for Networking Platform Solutions at Intel, “we
took a dramatic shift in direction, with much bigger potential for impact on the industry and the
way things are connected together, improving the efficiency of the next generation data center.
That’s something that Fulcrum could not have done on its own.”
Fulcrum Microsystems
SUPPORTING FACTS
• Intel Capital has a 7 person M&A team dedicated to structuring, negotiating and closing Intel acquisitions.
INVESTMENT SUMMARY
Date Invested: 2010
Location: U.S.A.
Sector: Enterprise
Exit: M&A/2010
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POWERPOINT/TALKING POINTS:
CONTACT INFORMATION:Investment Manager: Pradeep TagareManaging Director: Sudheer KuppamMarketing Contact: Mimi Li
DOWNLOAD ASSETS:PowerPoint: Download Now
SUMMARY:
Convinced that WSO2’s innovation was significant enough to outweigh any risks, including
the fact that the company was based in a country engaged in a civil war, Intel Capital invested
in the Sri Lankan start-up and helped catapult the company into the global marketplace.
FULL STORY/BACKGROUND:
After working in the Web services industry in the U.S. for several years, Sanjiva Weerawarana
observed that traditional enterprise software seemed neither developer-friendly, nor customer-
friendly. Weerawarana had a vision for next generation software architecture that would address
existing issues, but his then-employer did not share that vision. As a result, he and Paul Fremantle,
a colleague from the U.K., founded their own company, WSO2, and based it in Sri Lanka, Weerawa-
rana’s beloved home country. Their goal: to create a top-notch middleware IT company, capable of
serving clients around the globe.
The challenges were many. For starters, investors were hesitant to fund a high-tech company so
far from Silicon Valley—many had no idea where Sri Lanka was even located. Then, there was the
fact that Sri Lanka was not recognized as a high-tech mecca, so how could a company from such a
remote locale possibly succeed in the global high-tech marketplace? And, perhaps worst of all, Sri
Lanka was in the midst of a civil war.
But with offices on every continent and intricate knowledge of the global marketplace, Intel
Capital could not only pinpoint Sri Lanka on a map, investors there realized WSO2’s innovation
was significant enough to outweigh the risks. They believed in the value of the product, the
expertise of the CEO, and the potential of the company’s unique open source marketing approach.
As a result, Intel Capital was the first investor to back the company in 2006. And again in 2008,
2010, and 2012—demonstrating Intel Capital’s commitment to continued support through
follow-on rounds.
Intel Capital was not only instrumental in providing funding for WSO2 in those early years, notes
Weerawarana, the investment gave credibility to his start-up. Additionally, Intel Capital included
WSO2 in networking events like Intel Capital Technology Days, where the company was able to
connect and build relationships with executives from businesses from around the world, critical in
helping build the Sri Lankan company into a successful global business.
Before long, customers were calling. Big customers. Global companies.
Today, WSO2 provides middleware for a growing number of Fortune 500 companies, including
eBay, Walmart, Boeing, GM, and Cisco.
WSO2
SUPPORTING FACTS• International investing increased from less than five percent of Intel Capital’s investment
dollars in 1998 to about 57 percent in 2012.
• Sri Lanka has the highest per capita income in South Asia and its literacy rate of 92 percent is among the best in the developing world.
INVESTMENT SUMMARY
Date Invested: 2006
Location: Sri Lanka
Sector: Software & Services
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POWERPOINT/TALKING POINTS:
CONTACT INFORMATION:Investment Manager: Takayuki SasakiManaging Director: Sudheer KuppamMarketing Contact: Mimi Li
DOWNLOAD ASSETS:PowerPoint: Download Now
SUMMARY:
Recognizing the huge potential of V-Cube’s video conferencing service, Intel Capital invests
in the company and helps extend its reach beyond Japan, into the Asian Pacific region.
FULL STORY/BACKGROUND:
When V-Cube founder Naoaki Mashita and coworkers encountered problems setting up a video
conference several years ago in their Tokyo-based business, Mashita had a light-bulb moment. In
Asian culture, business contacts are not fond of teleconferences; they prefer to see the people
they are communicating with so they can read visual cues. But, at the time, there was no reliable,
secure way to conduct video conferencing. So the potential for creating an Asian market service
was huge.
Soon, Mashita had turned his company into a premiere, Web-based video-conferencing service.
Targeting businesses, offerings include video conferencing, webcasting and online seminars,
along with features that enable participants to see multiple parties or share work on the screen.
The system can be used anytime, anywhere, by anyone, via PCs, smartphones, or tablets—
no software download required. Before long, V-Cube had become a market leader for video
conferencing in Japan.
But Mashita had a bigger vision. He wanted to expand the service into other markets. He
wanted to go global.
The investment team at Intel Capital recognized the potential of the energetic, young CEO,
as well as the promise of his business, and invested in the company in 2009.
In addition to funding and technology advice, Intel Capital offered access to its global network,
providing V-Cube with direct access to key industry influencers and executive decision makers at
Global 2000 companies. Mashita was invited to the Intel Capital Global Summit and Intel Capital
Technology Days, where executives from around the world gather to share information and ideas
that oftentimes help pave the way to revenue-generating business partnerships and deeper
collaboration. There, Mashita forged connections with new business partners and clients. And, at
the 2012 Global Summit, Intel Capital even used V-Cube’s products to webcast the event keynotes
and press conference to the world.
Nowadays, not only has V-Cube maintained its market share in Japan for five consecutive years,
the company has succeeded in expanding into China, Singapore, Thailand, Malaysia, and Indonesia,
and has garnered prestigious awards for quality in both Japan and China.
V-Cube
SUPPORTING FACTS
• Japan has attracted the third highest amount of Intel Capital investment dollars, behind only the U.S. and China.
• Intel Capital made its first investment in Japan in 1999.
INVESTMENT SUMMARY
Date Invested: 2009
Location: Japan
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POWERPOINT/TALKING POINTS:
DOWNLOAD ASSETS:PowerPoint: Download Now
CONTACT INFORMATION:
Investment Manager: Erik JorgensenManaging Director: Marcos BattistiMarketing Contact: Johnny Waterschoot
SUPPORTING FACTS• IPTEGO attended four Intel Capital Technology Days, which aided geographic expansion and resulted
in numerous new customers.
• In 2012, 17 percent of Intel Capital’s investments were made in Western Europe and Israel.
• Since 1991, Intel Capital has invested over USD 1.2 billion in over 150 companies in EMEA.
INVESTMENT SUMMARY
Date Invested: 2010 Sector: Telecommunications
Location: Germany Exit: M&A/2012
IPTEGOSUMMARY:
IPTEGO’s products help service providers worldwide quickly and securely migrate to IP networks,
making the rapidly growing German company an ideal target for Intel Capital investment.
FULL STORY/BACKGROUND:
As co-founder of IPTEGO, Ulrich Abend knew the company’s product would sell—if only they could
get the worldwide exposure and sales support they needed.
IPTEGO’s flagship product, Palladion Software Suite, provides unprecedented insight into VoIP and
unified communications networks, and is an ideal tool to help service providers migrate to IP
networks. The product drew interest in Germany and attracted a couple small customers in the U.S.,
but Abend and other executives knew that the small company would need outside help to scale
quickly and effectively.
Intel Capital recognized the company’s promise and its strong management team, and in 2010
invested money that IPTEGO used to fund its sales and marketing effort worldwide, as well as
broaden the product portfolio and accelerate time to market.
Along with providing financial and strategic support, Intel Capital helped IPTEGO establish
connections with potential customers at events such as Intel Capital Technology Days, which bring
Intel Capital companies together with key executives from Global 2000 companies. Abend said
that one such event in Kenya gave IPTEGO a foothold that it has since expanded to include several
African countries.
Today, IPTEGO has customers in Europe and the Middle East, as well as Africa and the U.S.—and the
company’s revenue tripled in the two years following Intel Capital’s investment. In 2012, IPTEGO
was purchased by ACME Packet, the first acquisition ACME Packet had made outside the U.S. In
2013, ACME Packet was purchased by Oracle, further establishing the growth and value of the
once-small company.
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POWERPOINT/TALKING POINTS:
DOWNLOAD ASSETS:PowerPoint: Download Now
CONTACT INFORMATION:Investment Manager: Eric SunManaging Director: Sudheer KuppamMarketing Contact: Mimi Li
SUPPORTING FACTS• Intel Capital has been an active investor in Taiwan since 1999.
• Intel Capital has invested over USD 260 million in more than 40 Taiwanese technology companies.
INVESTMENT SUMMARY
Date Invested: 2009
Location: Taiwan Sector: Manufacturing & Labs
SUMMARY:
After receiving Intel Capital investment, Gudeng morphs from small semiconductor supply
manufacturer to one of the world’s leading photomask and wafer handling solution providers.
FULL STORY/BACKGROUND:
When Bill Chiu founded Gudeng Precision Industrial in 1998, he made it clear that someday he
wanted to take this small company public. His goal received a major boost a few years later, when
Intel Capital invested in his company.
Gudeng produces wafer and reticle handling devices, which protect the highly valuable lithography
photomasks used in processing silicon wafers for semiconductor production.
After working extensively with Intel’s Technology Manufacturing Group to evaluate the semicon-
ductor market and economics in Taiwan, Intel Capital invested in Gudeng in 2009.
The value Gudeng received from Intel Capital’s investment was felt immediately and extended well
beyond the financial support. In addition to lending credibility to the small company, Intel intro-
duced Gudeng to the semiconductor community and to numerous global businesses that
eventually became major customers.
Within the year, Gudeng’s profits doubled, and just two years later, Chiu achieved his goal of taking
the company public.
Gudeng is now considered one of the world’s leading photomask and wafer handling solution
providers and is leading the way in developing the new industry standards necessary to support
semiconductor industry innovation.
Gudeng
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POWERPOINT/TALKING POINTS:
CONTACT INFORMATION:
Investment Manager: Helen ChiuManaging Director: Richard HsuMarketing Contact: Mimi Li
DOWNLOAD ASSETS:PowerPoint: Download Now
SUMMARY:
Recognizing the potential for technical innovations and rapid market growth in China’s digital
surveillance system (DSS) industry, Intel Capital invested in leading DSS provider NetPosa, and
continues to support development of the company’s Intel® Architecture (IA)-based hardware and
software solutions.
FULL STORY/BACKGROUND:
When NetPosa was formed in China in 2000, analog video equipment was the norm. Within just
10 years, the technology needs and capabilities almost completely transformed, leading the
company to turn to Intel Capital for help driving its continued innovations in the dynamic digital
surveillance system (DSS) market.
Intel Capital’s 2010 investment enabled NetPosa to further its research and development efforts,
which are focused on developing cloud computing, big data processing, and other solutions based
on Intel Architecture. The companies have worked together to develop and optimize NetPosa’s
IP-based Network Video Recorder (NVR), PVG network video management system, and cloud
storage solutions based on Intel® Atom™ processor- and Intel® Xeon® processor-based platforms—
all of which provide stronger connectivity, better manageability, high-definition video quality, and
intelligent video information analysis capabilities.
Today, NetPosa’s DSS solutions are far different and more advanced than what was seen a decade
ago. The company’s end-to-end solutions take video streams from IP cameras, encode and process
the videos, relay them back to a central control room for analysis and storage, and enable mobile
access via tablets, cell phones, laptops, and other devices. Intel Capital has also helped NetPosa
develop and expand its marketing and branding efforts to ensure that the company remains at the
forefront of DSS providers in China.
NetPosa’s innovative solutions have been used at major events including the 2008 Beijing
Olympics, where the company networked more than 10,000 cameras to help ensure the security
of athletes and fans at all the event venues. And NetPosa solutions are now being implemented
across China as part of the “Safe Cities” project, in which DSS solutions in over 600 cities
will provide real-time alarms to prevent and deter crimes, as well as to enhance security at
major events.
NetPosa
SUPPORTING FACTS• Intel Capital was one of the first venture capital firms to invest in China.
• Since 1998, Intel Capital has invested over USD 670 million in more than 110 Chinese technology companies—more than 30 of which have gone public or been acquired.
• Intel Capital’s two funds for China—Intel Capital China Technology Fund and Intel Capital China
Technology Fund II—total USD 700 million.
INVESTMENT SUMMARYDate Invested: 2010
Location: China Sector: Software & Services
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POWERPOINT/TALKING POINTS:
CONTACT INFORMATION:
Investment Manager: Ranjeet AlexisManaging Director: Dave FlanaganMarketing Contact: Maria Cubeta
DOWNLOAD ASSETS:PowerPoint: Download Now
SUMMARY:
Recognizing the rapid growth in mobile media consumption, Intel Capital invested in Crisp Media, a
leading provider of premium mobile advertising technology. Five years later, Intel Capital continues
to introduce Crisp Media to major Global 2000 accounts through Intel Capital Technology Days and
other networking events worldwide.
FULL STORY/BACKGROUND:
A foot in the door—that’s all many good, young companies need to achieve the next level of
success. That was the case for Crisp Media, which had run digital ad campaigns for various cable
channels, but hadn’t broken in with a major broadcast channel—until Intel Capital arranged a
meeting with one of the top broadcasting networks in the U.S.
The meeting took place in June 2012 as part of an Intel Capital Technology Day, which
connects Intel Capital portfolio companies with top executives from Global 2000 companies.
The broadcasting network had vetted the potential presenters and chosen Crisp Media as one
of a handful of companies to meet with on that day. After a 30-minute presentation in front
of several of the network’s primary decision-makers, Crisp Media was on its way to its first
major broadcast TV customer.
Just six months after that initial meeting, Crisp Media rolled out a strategic mobile ad campaign for
the top broadcasting network’s new TV show. More than 10 million viewers tuned in to the series
premiere, driven in part by Crisp Media’s interactive mobile ads. The campaign, which included a
custom-designed entertainment channel and four banner ads, garnered exceptionally high video
play-through and replay rates, with nearly one in 10 users replaying the 30-second video trailer.
Over the past 18 months, Crisp Media has attended additional Intel Capital Technology Days as
well as the Intel Capital Global Summit, leading to business opportunities with other companies
including Intel’s corporate marketing group. Crisp Media also expects to continue its relationship
with the broadcasting network.
Crisp Media
SUPPORTING FACTS• In 2012, Intel Capital hosted 76 Intel Capital Technology Days worldwide, resulting in more than
1,700 qualified meetings and over 3,580 introductions.
• In 2012, more than 80% of portfolio companies received follow-up with customers after an Intel
Capital Technology Day.
INVESTMENT SUMMARYDate Invested: 2008, 2010, 2012
Location: USA Sector: Mobility
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POWERPOINT/TALKING POINTS:
CONTACT INFORMATION:
Investment Manager: Mark RostickManaging Director: Bryan WolfMarketing Contact: Maria Cubeta
DOWNLOAD ASSETS:PowerPoint: Download Now
SUMMARY:
In the early days of enterprise cloud computing, Intel Capital invested in Virtustream, a cloud
software and solution provider that integrated Intel® technologies and leveraged Intel Capital
connections to drive significant growth.
FULL STORY/BACKGROUND:
After Intel Capital invested in a one-year-old startup company called Virtustream, Intel and Intel
Capital worked hard to foster Virtustream’s success. First, the Intel ESS Account Team (Ray Yep,
Laurie Martin, John Stewart) worked with Intel Capital’s Mark Rostick and Scott Goering to
connect Virtustream with their many Fortune 1000 clients due to synergies between Intel and
Virtustream—a first for the Intel ESS field team who had never before been assigned to directly
support an Intel Capital portfolio company.
In addition, the Intel ESS field teams and Intel Capital also introduced the young company to
potential customers through numerous Intel Capital Global Summits, Intel Capital Technology
Days and various third party conferences and industry events. The efforts, combined with
excellent execution by Virtustream’s management team, paid off. Virtustream’s accelerated sales
and marketing efforts have led to almost 100 percent year-over-year growth since Intel Capital’s
initial 2010 investment.
Key to Virtustream’s initial success was the coordinated enablement activity between Intel’s
engineering teams and Virtustream. Virtustream was one of the first cloud service providers to
address the demand of the Enterprise market for an enterprise class cloud solution that could
run complex, mission critical ERP systems, such as SAP, in the cloud. Because of the demand for
better security in its cloud solution and the solid, value-add relationship it had with Intel as a
result of Intel Capital’s deep involvement and support, Virtustream took a “leap of faith” and
became the first enterprise cloud software and service provider to integrate Intel® Trusted
Execution Technology (Intel® TXT). By integrating Intel TXT into the Virtustream xStream* cloud
provisioning platform at least six months before its competitors, Virtustream was able to allay
the two most common enterprise concerns with cloud computing: security and compliance.
Virtustream and Intel now conduct joint events, where the two companies highlight the value of
Virtustream secure cloud platforms that integrate Intel TXT, as well as technologies including
Intel® Advanced Encryption Standard New Instructions (Intel® AES-NI) and Intel® Solid-State
Drives (Intel® SSD).
Vitustream
SUPPORTING FACTS• Intel Capital’s Enterprise sector focuses on making strategic investments on behalf of Intel in exciting
new companies in the areas of Cloud, Data Center & Enterprise Infrastructure & Services, Big Data, Next Generation Networking, Storage & Security.
• Successful exits from Intel Capital’s Enterprise sector include Solera Networks, Vocera, DynamicOps, Accertify, LogMeIn, and Mellanox.
• Once a year, Intel Capital gathers some of the top CIOs in the industry to consult on developing
trends and challenges they face managing IT in their organizations.
INVESTMENT SUMMARYDate Invested: 2010, 2011, 2012 Location: USA/Maryland Sector: Enterprise
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