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knobbe.com Intellectual Property for Engineers January 14, 2014 UC Irvine

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Knobbe Martens attorneys Andrew Douglas and Shannon Lam presented "Intellectual Property for Engineers" on January 14, 2014 at the University of California, Irvine.

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Page 1: Intellectual Property for Engineers

knobbe.com

Intellectual Property for

Engineers

January 14, 2014

UC Irvine

Page 2: Intellectual Property for Engineers

2 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Overview

1. Background

2. Patent Quiz

3. Identifying IP

4. Protecting IP

5. Assessing 3rd Party Risk

6. Conclusions

Page 3: Intellectual Property for Engineers

©2012 Knobbe Martens, Olson & Bear, LLP all rights reserved. © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved. 3

BACKGROUND

Page 4: Intellectual Property for Engineers

4 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Why have a patent system?

• First Patent Law – 1790

• Stimulate Innovation

• “Quid pro quo”

Give full, public disclosure

Receive exclusive rights

• Patents are just one form of “Intellectual Property”

Intangible property rights

Page 5: Intellectual Property for Engineers

5 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Who cares?

• Inventors

• Employers

• Investors

• Entrepreneurs

Which is you?

Page 6: Intellectual Property for Engineers

6 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Benefits

• Often the most valuable assets of a start-up company.

– Can be critical to obtain financing/investment

• Allows idea sharing without risk of losing rights.

– Publish papers and demonstrate prototypes

• Protect Market

– Enforce rights to prevent unauthorized use.

• Injunction

• Damages ($)

• Source of revenue

• Defensive purposes

Page 7: Intellectual Property for Engineers

©2012 Knobbe Martens, Olson & Bear, LLP all rights reserved. © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved. 7

PATENT QUIZ

Page 8: Intellectual Property for Engineers

8 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Patent Quiz – True or False?

• A patent application can be updated after it is filed to incorporate new features.

• Liability for infringement can be avoided as long as you don’t intend to infringe.

• Patent attorneys are always engineers or have some technical background.

Page 9: Intellectual Property for Engineers

©2012 Knobbe Martens, Olson & Bear, LLP all rights reserved. © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved. 9

IDENTIFYING IP

Page 10: Intellectual Property for Engineers

10 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Identifying Intellectual Property

• Patents - Right to exclude others from making, using, selling, etc.; can help you obtain exclusivity in your market niche (www.uspto.gov)

– Does not give patent owner right to make, use or sell invention

• Commonly patented features:

– The device itself

– Key components

– Systems that include the device as well as other parts

– Method of manufacturing

– Method of using

– Materials (drugs, biologics, alloys, plastics, etc.)

Page 11: Intellectual Property for Engineers

11 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Identifying Intellectual Property

• Trademarks - Right to prevent use of marks that are likely to confuse consumers; can greatly enhance marketing strategies (www.uspto.gov)

• Copyrights - Right to prevent unauthorized copying, distribution, etc. of authorship works (www.copyright.gov)

• Trade Secrets - Protect internal methods, materials; right to prevent unauthorized use (can protect against use of proprietary information)

Page 12: Intellectual Property for Engineers

12 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Trademark Examples – Words and Names

Page 13: Intellectual Property for Engineers

13 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Trademark Examples – Designs and Logos

Page 14: Intellectual Property for Engineers

14 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Trademark Examples - Slogans

Page 15: Intellectual Property for Engineers

15 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Trademark Examples - Colors

“NEXIUM and the color purple as applied to the capsule are registered

trademarks of the AstraZeneca group of companies.”

Page 16: Intellectual Property for Engineers

16 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Where is the IP?

Page 17: Intellectual Property for Engineers

17 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Your Novel Idea – A Coated Stent

• Prior Art: Uncoated, bare metal stent

• Problem to Solve: Preventing restenosis

• Patentable Idea: Stent (100) having drug (or protein, etc.) deposits 106 on metal struts (102) to inhibit restenosis

Prior Art Your Invention

Page 18: Intellectual Property for Engineers

18 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Potential IP Protection

• A new drug eluting stent

– Patent – configuration of the drug eluting stent, drug itself, method of depositing the drug on the stent, method of deploying the stent in a body

– Trademark – product name – “Guardian Stent”

– Copyright – Instructions For Use, Product Literature, Training Video, software

– Trade secret –method of manufacturing a kink-resistant introducer sheath

Page 19: Intellectual Property for Engineers

19 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Patents vs. Trade Secrets

Patents

• Rights granted by U.S. Patent & Trademark Office

• Expensive

• Rights last only 20 years

• Must fully disclose invention

• Right to exclude others from practicing inventions

– Regardless of whether copied or independently derived

Trade Secrets

• Rights easily obtained

• Inexpensive

• Rights last as long as information is maintained confidential

• No public disclosure

• Right to prevent misappropriation

– Can’t stop copiers or independent derivation

Page 20: Intellectual Property for Engineers

20 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Patents vs. Trade Secrets – How to Choose

• Can invention be reverse engineered?

• What if secret is leaked?

• Will company seek private investment?

• Most technology is protected with patents.

Page 21: Intellectual Property for Engineers

21 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

2008 Berkeley Patent Survey

Percentage of Start-Up Companies

Holding U.S. Patents & Applications

39%

24%

82%

67%

76%75%

94%97%

0%

20%

40%

60%

80%

100%

All respondents Biotechnology Medical Devices Software/Internet

Overall population of companies (D&B) Venture-backed companies

Berkeley Technology Law Journal, vol. 24:4, pp. 1255-1328, April 16, 2010.

Page 22: Intellectual Property for Engineers

22 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

2008 Berkeley Patent Survey

Average Number of U.S. Patents & Applications

Held By Start-Up Companies

9.7

18.7

4.7

15

1.75.9

25.2

34.6

0

10

20

30

40

All respondents Biotechnology Medical Devices Software/Internet

Overall population of companies (D&B) Venture-backed companies

Berkeley Technology Law Journal, vol. 24:4, pp. 1255-1328, April 16, 2010.

Page 23: Intellectual Property for Engineers

23 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Patent Rights

• What right does a utility patent confer?

– The right to exclude others from making, using, selling or importing the invention

– For 20 years from earliest filing date

• Patents do not provide a right to practice!

– Never say, “We don’t have any risk of getting sued because we own the patent on our product.”

Page 24: Intellectual Property for Engineers

24 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Consider the Patented Improvement

Stent Nickel-

Titanium

Stent

Covered

Nickel-

Titanium

Stent

Drug Eluting,

Covered,

Nickel-Titanium

Stent

Patent

1

Patent

2

Patent

3

Your

Patent

Page 25: Intellectual Property for Engineers

©2012 Knobbe Martens, Olson & Bear, LLP all rights reserved. © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved. 25

PROTECTING IP

Page 26: Intellectual Property for Engineers

26 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Protecting IP and Product Development

• Public Disclosure Can Prevent Patentability

– U.S. – One Year Grace Period

– Everywhere Else – Must File Beforehand

• Non-Disclosure Agreement

• Always better to file before disclosing

Page 27: Intellectual Property for Engineers

27 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Deadlines for Filing Patents

Public Disclosure Deadline to

File Patent Application

1 year

Public Disclosure

=

Deadline to

File Patent Application

U.S.

Rest of

World

Page 28: Intellectual Property for Engineers

28 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Protecting IP and Product Development

• First-to-Invent* vs. First-to-File

– U.S. changed to a First-Inventor-to-File system 3/16/2013

• Keep detailed lab notebooks

• Complete invention disclosure forms

• Save and date prototypes (or photographs)

Page 29: Intellectual Property for Engineers

29 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Requirements for Patentability

Invention as claimed must be

(a) Novel, and

(b) Non-obvious

with respect to the “prior art.”

Prior art includes earlier patents and printed publications

How do you know what is in the “prior art”?

Page 30: Intellectual Property for Engineers

30 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Searching – Why Bother?

• Searching is not required, but helps:

– Assess patentability

– Assess freedom-to-operate (risk)

– Identify key competitors

– Develop design arounds

Page 31: Intellectual Property for Engineers

31 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Searching Strategies

• Key word searching

– www.google.com/patents

– patft.uspto.gov

– www.delphion.com

– Key words – “coated stent restenosis” or “drug eluting stent”

• Competitor / assignee searching

• Journals / literature

• Hire a professional

Page 32: Intellectual Property for Engineers

32 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Contents of a Utility Patent

• Cover Page (title, abstract,

searching classification, prior art,

etc.)

• Figures

• Description

– The patent must be

written in full, clear, concise

terms to enable one of

ordinary skill in the art to

make or use the invention.

– The patent must describe

the best mode

contemplated by the

inventor for practicing the

invention (time of filing).

• Claims

Page 33: Intellectual Property for Engineers

33 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Claims

What is claimed is:

1. A drug eluting prosthesis, comprising:

a stent comprising an expandable substrate adapted for implantation in a vessel of a body; and

a layer of drug eluting compound fixed to an outside surface of said stent;

wherein:

said layer of drug eluting compound is uniformly deposited about the outside surface of said stent.

2. The drug eluting prosthesis of Claim 1, wherein the expandable substrate is made from a nickel-titanium alloy.

3. The drug eluting prosthesis of Claim 1, wherein the drug eluting compound comprises a drug configured to prevent restenosis.

Page 34: Intellectual Property for Engineers

©2012 Knobbe Martens, Olson & Bear, LLP all rights reserved. © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved. 34

ASSESSING 3RD PARTY RISK

Page 35: Intellectual Property for Engineers

35 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Survey Competitive Landscape

• Patents only provide a right to exclude, not a right to practice

• How to identify possible risk:

– Searching

– Patent marking on competitor products and labeling

– Receiving a letter from a competitor

• It is best to identify problem patents early, before product design is frozen!

Page 36: Intellectual Property for Engineers

36 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Survey Competitive Landscape

• Who is likely to conduct initial risk assessment?

YOU!

Page 37: Intellectual Property for Engineers

37 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Survey Competitive Landscape

• What can you do if you find a problem patent?

– Design-around

– License

– Document internal analysis

– Opinion of counsel (noninfringement, invalidity)

– Challenge the patent

– Wait

– Drop the project

Page 38: Intellectual Property for Engineers

38 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Reading Claims

• Assess risk of infringing competitor’s patents

• Claims consist of a series of limitations or elements

• All limitations (or, in some cases, equivalents thereof) must be present for infringement

• All limitations must be performed or provided by the same entity (with exceptions)

• Compare competitor’s patent’s claims to your product

Page 39: Intellectual Property for Engineers

39 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

How to Read a Claim

What is claimed is:

1. A drug eluting prosthesis, comprising:

a stent comprising an expandable substrate adapted for implantation in a vessel of a body; and

a layer of drug eluting compound fixed to an outside surface of said stent;

wherein:

said layer of drug eluting compound is uniformly deposited about the outside surface of said stent.

Your Invention

Does your invention infringe Claim 1?

Page 40: Intellectual Property for Engineers

40 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

How to Read a Claim

What is claimed is:

1. A drug eluting prosthesis, comprising:

a stent comprising an expandable substrate adapted for implantation in a vessel of a body; and

a layer of drug eluting compound fixed to an outside surface of said stent;

wherein:

said layer of drug eluting compound is uniformly deposited about the outside surface of said stent.

Your Invention

Page 41: Intellectual Property for Engineers

41 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

How to Read a Claim

What is claimed is:

1. A drug eluting prosthesis, comprising:

a stent comprising an expandable substrate adapted for implantation in a vessel of a body; and

a layer of drug eluting compound fixed to an outside surface of said stent;

wherein:

said layer of drug eluting compound is uniformly deposited about the outside surface of said stent.

Your Invention

Page 42: Intellectual Property for Engineers

42 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

How to Read a Claim

What is claimed is:

1. A drug eluting prosthesis, comprising:

a stent comprising an expandable substrate adapted for implantation in a vessel of a body; and

a layer of drug eluting compound fixed to an outside surface of said stent;

wherein:

said layer of drug eluting compound is uniformly deposited about the outside surface of said stent.

Your Invention

Page 43: Intellectual Property for Engineers

43 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

How to Read a Claim

What is claimed is:

1. A drug eluting prosthesis, comprising:

a stent comprising an expandable substrate adapted for implantation in a vessel of a body; and

a layer of drug eluting compound fixed to an outside surface of said stent;

wherein:

said layer of drug eluting compound is uniformly deposited about the outside surface of said stent.

Your Invention

Page 44: Intellectual Property for Engineers

44 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

How to Read a Claim

What is claimed is:

1. A drug eluting prosthesis, comprising:

a stent comprising an expandable substrate adapted for implantation in a vessel of a body; and

a layer of drug eluting compound fixed to an outside surface of said stent;

wherein:

said layer of drug eluting compound is uniformly deposited about the outside surface of said stent.

Your Invention

Page 45: Intellectual Property for Engineers

45 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

How to Read a Claim

What is claimed is:

1. A drug eluting prosthesis, comprising:

a stent comprising an expandable substrate adapted for implantation in a vessel of a body; and

a layer of drug eluting compound fixed to an outside surface of said stent;

wherein:

said layer of drug eluting compound is uniformly deposited about the outside surface of said stent.

Your Invention

X Therefore, no literal infringement of Claim 1!

Page 46: Intellectual Property for Engineers

©2012 Knobbe Martens, Olson & Bear, LLP all rights reserved. © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved. 46

CONCLUSIONS

Page 47: Intellectual Property for Engineers

47 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

What to Expect

• Maintain accurate and dated records of invention

• Use agreements when working with consultants and contractors.

• File applications before making public disclosures

• Understand patent landscape and analyze risk early

• Your patent attorney can help!

Page 48: Intellectual Property for Engineers

© 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved. 48

Page 49: Intellectual Property for Engineers

49 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Inventor Notebooks

• Complete, sign and

witness everyday

• Fill in every page

• Attach drawings,

photos, data directly

to lab notebook page and sign

across borders

• Include things to try in the future

• Use care when

describing competitor

products or patents – what you

say could be used against you

later!

Page 50: Intellectual Property for Engineers

50 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Invention Disclosure Form

• Title

• Contributors

• Has invention been

disclosed outside of

the organization?

Page 51: Intellectual Property for Engineers

51 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

• Background

• Problem being

solved

• Known Prior Art

• Description of invention

• Include drawings,

photos, copies of

lab notebook,

engineering

drawings, flow charts

Invention Disclosure Form

Page 52: Intellectual Property for Engineers

52 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

• Advantages

• Why would invention

be important to

competitors?

• Possible

modifications and

additional uses

• Signature of contributors

and witnesses

Invention Disclosure Form

Page 53: Intellectual Property for Engineers

53 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Medical Device Claim Strategies

w Apparatus claims to protect the device or consumable

An endoluminal prosthesis for treating a diseased blood vessel, comprising: a

stent body having a plurality of struts and a plurality of openings between

said struts, said prosthesis having a restenosis inhibiting agent adhered

thereto.

w Claims to instrumentation used to deliver the device

A delivery device comprising an outer sheath, an inner core advanceable

relative to said outer sheath, and a lumen for receiving a guidewire

therein, wherein said inner core is configured to support a prosthesis

thereon.

w System claims for the combination of components

A system comprising: an endoluminal prosthesis having a restenosis

inhibiting agent adhered thereto; and a delivery device for delivering the

prosthesis to a deployment site within a medical patient.

Page 54: Intellectual Property for Engineers

54 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Medical Device Claim Strategies

w Method claims to protect how it’s used in the IFU

A method for repairing a portion of a diseased vascular tissue comprising:

advancing a delivery catheter to a diseased portion of a patient’s vasculature,

retracting an outer sheath of said delivery catheter, and expanding a

prosthesis against a vessel wall in said diseased portion.

w Method of manufacturing claims

A method for manufacturing a drug eluting stent, comprising: laser cutting a

hollow cylinder comprising Nitinol to form a plurality of struts and openings

in said hollow cylinder; depositing a restenosis inhibiting agent on one or

more of said plurality of struts.

Page 55: Intellectual Property for Engineers

55 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

How To Read A Claim

What is claimed is:

1. A method of treating a vascular occlusion, comprising:

i) applying a drug eluting coating to a stent;

ii) loading the stent onto a catheter;

iii) inserting the catheter into a patient’s vasculature;

iv) advancing the catheter to a vascular occlusion;

v) deploying the stent at the vascular occlusion; and

vi) removing the catheter from the patient’s vasculature.

Who infringes Claim 1?

Page 56: Intellectual Property for Engineers

56 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

How To Read A Claim

What is claimed is:

1. A method of treating a vascular occlusion, comprising:

i) applying a drug eluting coating to a stent;

ii) loading the stent onto a catheter;

iii) inserting the catheter into a patient’s vasculature;

iv) advancing the catheter to a vascular occlusion;

v) deploying the stent at the vascular occlusion; and

vi) removing the catheter from the patient’s vasculature.

Who infringes Claim 1?

Page 57: Intellectual Property for Engineers

57 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Joint Infringement

• Where actions are performed by separate entities, but one entity acts under direction and control of the other.

– Examples:

• Contractual obligation

• One entity acts as the agent of the other.

• May be very difficult to show Clinician and Manufacturer are joint infringers.

• Divided infringement = no infringer

Page 58: Intellectual Property for Engineers

58 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

How To Read A Claim

What is claimed is:

1. A method of treating a vascular occlusion, comprising:

i) applying a drug eluting coating to a stent;

ii) loading the stent onto a catheter;

iii) inserting the catheter into a patient’s vasculature;

iv) advancing the catheter to a vascular occlusion;

v) deploying the stent at the vascular occlusion; and

vi) removing the catheter from the patient’s vasculature.

Divided Infringement

Page 59: Intellectual Property for Engineers

59 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

How To Read A Claim

What is claimed is:

1. A method of treating a vascular occlusion, comprising:

i) providing a catheter, the catheter having a stent mounted near the catheter’s distal end;

ii) inserting the catheter into a patient’s vasculature;

iii) advancing the catheter to a vascular occlusion;

iv) deploying the stent at the vascular occlusion; and

v) removing the catheter from the patient’s vasculature.

Who infringes Claim 1?

Page 60: Intellectual Property for Engineers

60 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Direct vs. Indirect Infringement

• Direct Infringement

– Entity performing steps is the direct infringer.

– Clinicians may be shielded (pure medical methods).

– Manufacturer generally preferred target.

• Indirect Infringement

– Does one entity provide a product that has no substantial use except to infringe?

– Does one entity induce the other to infringe?

Page 61: Intellectual Property for Engineers

61 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

Indirect Infringement

• Contributory Infringement

– Are there substantial non-infringing uses for product used to perform method?

• Inducement

– What is evidence that company knowingly induces infringement with specific intent to infringe?

• User manuals, training materials, videos, web sites, sales people, marketing materials

• Would method constitute an off-label use?

• Notify inducers to establish knowledge and intent.

Page 62: Intellectual Property for Engineers

62 © 2014 Knobbe, Martens, Olson & Bear, LLP all rights reserved.

How To Read A Claim

What is claimed is:

1. A method of treating a vascular occlusion, comprising:

i) providing a catheter, the catheter having a stent mounted near the catheter’s distal end;

ii) inserting the catheter into a patient’s vasculature;

iii) advancing the catheter to a vascular occlusion;

iv) deploying the stent at the vascular occlusion; and

v) removing the catheter from the patient’s vasculature.

Does Company induce Clinician to infringe?

Page 63: Intellectual Property for Engineers

knobbe.com

Orange County San Diego San Francisco Silicon Valley Los Angeles Seattle Washington DC

Andrew Douglas

[email protected]

(949) 721-7623

Shannon Lam

[email protected]

(949) 721-6366