intellectual property update for cisug · ©sap ag 2006, intellectual property, ray adams 3...

© SAP AG 2006, Intellectual Property, Ray Adams 1

Intellectual Property

Update for CISUG

Industry Chemical

Ray Adams, SAP Chemicals IBU

Steve Henry, Dow Corning

April 18th, 2006


IPM Introduction

“Intellectual property is divided into two categories:

1. Industrial property, which includes inventions (patents), trademarks, industrial designs, and geographic indications of source; and

2. Copyright, which includes literary and artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and sculptures, and architectural designs. Rights related to copyright include those of performing artists in their performances, producers of phonograms in their recordings, and those of broadcasters in their radio and television programs.”

World Intellectual Property Organization (WIPO)


Challenge facing customers

The role of IP in the business is often insufficiently understood.

IP is probably undervalued.

IP is often either under-managed or under-exploited.

There is little coordination between the different professionalsdealing with the organization's IP.

Export controls are a form of Intellectual Property that must becontrolled.

Software Technology has not kept pace with IP process needs.

Industry analyst survey data recently revealed that most enterprises remain inefficient in their handling of IP.


Media Solution: Copyright, Licensing & Royalties LinxAS: Intellectual Property Manager

Patent ManagementManufacturing Offshore Portal

NetWeaver Security Roadmap


Intellectual Property Management for Media

Intellectual Properties take on many formats across industry segments…

… and involve many different processes

… in generating value from media products across the media enterprise

Film

Screenplay

Song

Novel

TV Series, Season, Episode

Athletes

Events

Performance

Photograph

Illustrations

Characters

Rights ManagementContract ManagementProduct Availability/ClearancesRoyalty Accounting

AdvancesGuaranteesTiers

Artist RoyaltyAuthor RoyaltyLicensing RoyaltyMechanical RoyaltyParticipationsRevenue ShareTitle/Property Management

Overview of Intellectual Property Management

Entertainment:TheatricalPay TVHome EntertainmentFree TVMerchandisingBroadcast distribution

Premium Publishing:Hardcover/softcover booksAudio booksE-LearningOnline contentMerchandising


Media Solution: Copyright, Licensing & Royalties LinxAS: Intellectual Property Manager




Introduction to IPM

IP Portfolio Management

Offshore Manufacturing Portal


IPM Process Overview

xPD

cProject Suite

xRPM

Linx-ASIPM


Linx-IPM Net BenefitsLinx-IPM Net Benefits

Why is Linx-AS IPM smart for the SAP enterprise?

Leverages SAP framework for enterprise management and analysis of IP portfolio

Promotes risk mitigation through accurate and consistent management of IP portfolio

Integrates into strategic NPDI vision and commercialization

Develops process for assisting with organizing and fostering of Intellectual Capital Management

Enables proactive management of corporate Intellectual Property

Reduces legal fees by improving document management


Introduction to IPM

IP Portfolio Management

Offshore Manufacturing Portal


HR and Authorizations –National, Expat, etc.

(HR Org./Legal Entity Org.)

Scheduling - ATP

Inventory Management

Product Data (Material Information, Formulation, Bill of Materials, EH&S)

• Sarbanes Oxley

• Government Classified

• EU Classified

• National Security

• Wassenaar

• AG

• MTCR

• CWC

• CCL

Costing/AccountingCompliance ConsiderationFunctional Consideration

Manufacturing Landscape

Summary of things to consider


Offshore Portal Solution RoadmapOffshore Portal Solution Roadmap

Core ERP data identified and classified

+ Master Data Elements Required for classification of product

+ Examples include: materials under government contract, trade secrets, dual-use, and restricted access

+ Materials, BOMs, Formulations, Regulatory Composition, etc.

Step 1:Step 1:Achieve Data LayerAchieve Data Layer

+ Identify all roles and security requirements by geographical & citizenship variables

+ Map roles to IP, organization, government, and treaty requirements

+ Design portal layer authorization matrix with hierarchy and overriding capabilities

Step 2:Step 2:Design Security LayerDesign Security Layer

+ Define and design role-required screens

+ Develop functional requirements including process blocks, actions, objects and methods

+ Build and test UI with representative group

+ Integrate presentation and security layers with R/3 system.

Step 3:Step 3:Presentation LayerPresentation Layer


Portal Solution Scenario

Security matrix & authorizations controlled by Portal framework


Media Solution: Copyright, Licensing & RoyaltiesLinxAS: Intellectual Property Manager




Solution Map Security

Application Security

Regulatory compliance

Role and authorization

concepts

Data protection and privacy Auditing

Secure Collaboration Identity federation Message security Security

interoperabilityTrust

management

Secure User Access Identity management Authentication and

single sign-on Access control

Infrastructure Security

Network and communications

securityPlatform security System security Front-end security

Software Lifecycle Security

Secure development

Secure default configuration Secure delivery Secure change

management


SAP NetWeaver Security …

… is based on industry standards

… supports open interfaces to specialist security products

… supports the key areas:

Application securitySecure user accessSecure collaborationInfrastructure securitySoftware lifecycle security


A Secure Critical Infrastructure

Easy user administration with a unified store allows you to manage user roles and authorizations efficientlySecure system management includes authentication and encryption mechanisms to protect the privacy of server communicationsDigital signatures provide security at the application level by attaching trust information to the data itselfTrust relationship management features offer authentication, single sign-on, and impersonation mechanismsA comprehensive audit framework that performs detailed checks on security mechanisms to ensure integrity of business transactions and dataDigital signatures can be integrated with biometric partner solutions to provide additional levels of security where required


No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.

Microsoft®, WINDOWS®, NT®, EXCEL®, Word®, PowerPoint® and SQL Server® are registered trademarks of Microsoft Corporation.

IBM®, DB2®, DB2 Universal Database, OS/2®, Parallel Sysplex®, MVS/ESA, AIX®, S/390®, AS/400®, OS/390®, OS/400®, iSeries, pSeries, xSeries, zSeries, z/OS, AFP, Intelligent Miner, WebSphere®, Netfinity®, Tivoli®, Informix and Informix® Dynamic ServerTM are trademarks of IBM Corporation in USA and/or other countries.

ORACLE® is a registered trademark of ORACLE Corporation.

UNIX®, X/Open®, OSF/1®, and Motif® are registered trademarks of the Open Group.

Citrix®, the Citrix logo, ICA®, Program Neighborhood®, MetaFrame®, WinFrame®, VideoFrame®, MultiWin® and other Citrix product names referenced herein are trademarks of Citrix Systems, Inc.

HTML, DHTML, XML, XHTML are trademarks or registered trademarks of W3C®, World Wide Web Consortium, Massachusetts Institute of Technology.

JAVA® is a registered trademark of Sun Microsystems, Inc.

JAVASCRIPT® is a registered trademark of Sun Microsystems, Inc., used under license for technology invented and implemented by Netscape.

MarketSet and Enterprise Buyer are jointly owned trademarks of SAP AG and Commerce One.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves information purposes only. National product specifications may vary.

Copyright 2004 SAP AG. All Rights Reserved


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