interacting with your audience: keys to a healthy b2c relationship | serena proudfoot
TRANSCRIPT
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Interacting With Your AudienceKeys to a Healthy B2C Relationship
Serena ProudfootVP of Production
Oddity Labs
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Console Games
Dev Studio Publisher Manufacturer Audience
MarketingCommunity
Support
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Console GamesDev Process: Linear
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Mobile and Web Games
Dev Studio Distributor Audience
MarketingCommunity
Support
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Mobile and Web GamesDev Process: Cyclical
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What Makes a Healthy Relationship?Good communication
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What Makes a Healthy Relationship?Listening
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What Makes a Healthy Relationship?Resolving conflicts at the right time
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What Makes a Healthy Relationship?Allowing for growth and change
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What Makes a Healthy Relationship?• Good communication• Listening• Resolving conflicts at the right
time• Allowing for growth and change
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Building a B2C Relationship• Create social media sites, website• Start watching the reviews• Set up a support channel• Hire/assign dedicated community
manager(s)
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Utilize Social MediaGood for open dialog
• Facebook• Twitter• Website• Blog
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Utilize Social MediaWhy not these?
• YouTube• Instagram• Vine• Snapchat
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Utilize Distribution ChannelsAllow users to come to you
• App Store• Google Play• Facebook
Continue the conversation• Google Play• Facebook
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Utilize Distribution ChannelsAllow users to come to you
• App Store• Google Play
Continue the conversation• Google Play
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Interacting With Your Audience• Game reviews• Forums• Social feeds• Email• Website
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Maintaining a B2C Relationship• Listen to your audience• Generate feedback reports for version 2.0• Talk to your audience• Fix issues as soon as possible• Don’t give up
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Love Your B2C Relationship• Increases longevity of the game• Builds a loyal audience and community• Makes you and your dev team smarter, stronger• Creates a steady platform for new games
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Hate Your B2C Relationship• Extra work• RUDE comments• Additional stress
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It’s All Worth It
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What Makes a Healthy B2C Relationship?• Good communication• Listening• Resolving conflicts at
the right time• Allowing for growth
and change
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Email: [email protected]
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