interaction and participation in library's communications

INTERACTION AND PARTICIPATION

IN LIBRARY’S COMMUNICATION

Maisa Hopeakunnas

Communications Specialist

Helsinki City Library

27.5.2016

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• Master of Science, Information studies and interactive media

• Bachelor of Journalism

• Librarian

• Currently working as a communications specialist in Helsinki City Library’s Communications and International Unit

About me

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1. What is communications?

2. Integrated communications

3. What we do in Helsinki

4. What to do in your library?

This lecture

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1. WHAT IS COMMUNICATIONS?

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WHAT IS COMMUNICATIONS? AND WHAT DOES IT HAVE TO DO WITH LIBRARY?

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Signs Letters Numbers Messages Transmitting

Symbols Sounds Phones Gestures Sensations

Feelings Photos Videos Artefacts Forms Colours Scents

Transfer Process Interaction Influencing

Determing oneself Determing others Creating understanding Marketing

Organizational Communications Public Relations Media

Mass Communication Reputation Image Power Style

WHAT IS COMMUNICATIONS?

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• Sending and receiving messages

• Creating meaning and understanding

• Interaction

• Process

WHAT IS COMMUNICATIONS?

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2. INTEGRATED COMMUNICATIONS

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Communications is a basic part of allwork.

Communications (including marketing) is an essential part of basic work in the libraries.

Integrated Communications

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A communications planning and organizing process that aims to combine the parties who operates with internal and external communications.

The goal is to unify and integrate the organizations messages in order to maximise the effect.

Integrated Communications

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3. WHAT DO WE DO IN HELSINKI?

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Website

• Interactive

• Mobile first

• Feeds

• Chat service

INTERACTION AND PARTICIPATION 1

Customer service

Hello! How can we help?

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Social media

• Suitable channels

• Interaction

• Customer service


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• Sharing – make them share

• Activating – make them active


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Customer service

• Important marketing

channel

• Basic customer service

• Social media service

Chat with them and

make them chat!


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Library space

• Visual identity

• Posters, flyers,

brochures

• Digital screens


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Go where the

people go

• Outside the

library

• Library bikes

and mobile

library

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Let them do the communications

• Participation

• Activate

• Viral marketing

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CASE: HELMET LITERATURE PRIZE

Helmet

Literature Prize

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PRIZE MARKETS THE LIBRARY

Marketing: The prize and the name of the prize

markets the library

Communications: Works for media – over 50

media hits first year!

Participation and interaction: Library workers

name the books, 10 finalists and the winner.

Patrons choose their favorite and comment in

social media and website. Media makes news.

Process: every year

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WHAT TO DO IN MY LIBRARY?

• Can we use these

ideas in our own

library?

• What do we need to

do to make it

happen?

THANK YOU!

27.5.2016

interaction and participation in library's communications

Government & Nonprofit