SVELAPARK HYATT BAR RELAUNCH

Master in Interaction Design 2013/2014Workshop 2: HY ExpectationsProject Leaders: Stefano Cardini MVBD / Nima Gazestani MIDProject Advisor: Claudio ModeriniTechnical Advisors: Emanuele Lomelo / Riccardo MantelliMVBD Team: Anna Weckerle, Jihane Chartouni, Miriam FayadMID Team: Eray Alan, Hallvar Hauge Johnsen, Tiago BoaventuraMilano, Italia - October 2013

Introduction Inspiration Concept Technicals Values Potential

ABSTRACTThe management of Park Bar wants to change their market positioning from a regular hotel attraction to somewhere Milanese people would like to go on a daily basis.

This project addresses the issues regarding the external location of the bar and how interactive solutions would help triggering and attracting general public.

Introduction Inspiration Concept Technicals Values Potential

PROBLEM ASSESSMENT

Narrow alleyway Poor signage visibilityCrowded during the dayEmpty during the night

Introduction Inspiration Concept Technicals Values Potential

INSPIRATION

Absolut Art on the Bottle

Introduction Inspiration Concept Technicals Values Potential

INSPIRATION

Japanese Walls

Introduction Inspiration Concept Technicals Values Potential

INSPIRATION

Iris by Hybe

Introduction Inspiration Concept Technicals Values Potential

OVERVIEW

Introduction Inspiration Concept Technicals Values Potential

ICONS

Elements found on the branding concept

Introduction Inspiration Concept Technicals Values Potential

VISUAL ARTWORK

Artists and designers are invited to customize branding elements

Introduction Inspiration Concept Technicals Values Potential

TRIGGERINGIndividuals are attracted by finding out that their shadowshape has changed into something new.

Introduction Inspiration Concept Technicals Values Potential

SCENARIO

Introduction Inspiration Concept Technicals Values Potential

SCENARIO

Introduction Inspiration Concept Technicals Values Potential

SCENARIO

Introduction Inspiration Concept Technicals Values Potential

SCENARIO

Introduction Inspiration Concept Technicals Values Potential

SCENARIO

Introduction Inspiration Concept Technicals Values Potential

TECHNOLOGY

Webcam | TouchDesigner Software | InfraRed LED Strip | Video Projector

Introduction Inspiration Concept Technicals Values Potential

VALUES» Attraction and engagement of general public

» Direct connection to visual branding

Introduction Inspiration Concept Technicals Values Potential

POTENTIAL

Exploration of different themes and occasions

GRAZIE!