interactive marketing 2009

Interactive Merchandising& Retail Support Systems.

UNICAM EUROPE Ambacht 22 1511 JZ Oostzaan NetherlandsTel: +31 (0 )756 848 015 • Fax: +31 (0) 756 840 049Email: [email protected] • Web: www.unicamgroup.com

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“Let us help make your solutions become more than just a display.Support your customers by providing their consumers

with an engaging shopping experience.”

www.unicamgroup.comUNICAM EUROPE Ambacht 22 1511 JZ Oostzaan NetherlandsTel: +31 (0) 756 848 015 • Fax: +31 (0) 756 840 049Email: [email protected] • Web: www.unicamgroup.com

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Proven technologies that increase turnover, add value and function to

displays and store environments.

Our systems attract, make products accessible and educate consumers.

Store staff will have effective tools they can use and rely on.

By providing more choice and more information the incentive to buy is

increased.

Unlock your offerings from “product jail” and see the benefits reap rewards.

Merchandising Security

Interactive Merchandising

Consumer Access Terminal

Signal Switching & Distribution

Touch Screen Kiosks

HD A/V Content Management

What We Do.

Our Services.

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Get your merchandise out of the box and into the hands of your

customers

Freedom

Freedom gets products out of the display case (product jail) and into the hands of shoppers,

allowing them to demonstrate a live, fully powered device. Smart Tethers provide power,

security and an interface with Intuition for SKU-activated merchandising.

Freedom Universal

Universal compact design provides a significantly reduced

footprint, bringing your CE products to the forefront. Integrated,

multi-coloured light rings enhance the display while providing a

360º view of the alarm status.

Freedom LP

Freedom LP allows you to power, secure and display a wide

range of low-profile, low-power handheld consumer electronic

devices, including mobile phones, MP3 players, and PDAs.

Freedom Core

Security-only merchandising display system designed to extend the

Freedom line of merchandising solutions to a wider variety of

retail applications. Using physical restraints and audible alarms,

Freedom Core provides retailers with a lower-cost solution for

securely displaying all manner of handheld products.

Freedom Guard

The Freedom Guard line is a new suite of lightweight,

freestanding loss prevention solutions that deter product theft

while keeping your displays attractive and professional. A

variety of configurations are available for laptops,

personal electronics and more.

• • • The

Proven technologies that increase turnover, add value and function to

displays and store environments.

Our systems attract, make products accessible and educate consumers.

Store staff will have effective tools they can use and rely on.

By providing more choice and more information the incentive to buy is

increased.

Unlock your offerings from “product jail” and see the benefits reap rewards.

Touch Screen Kiosks

What We Do.

Our Services.

• • • The

Get your merchandise out of the box and into the hands of your

customers

Freedom

Freedom gets products out of the display case (product jail) and into the hands of shoppers,

allowing them to demonstrate a live, fully powered device. Smart Tethers provide power,

security and an interface with Intuition for SKU-activated merchandising.

Freedom Universal

Universal compact design provides a significantly reduced

footprint, bringing your CE products to the forefront. Integrated,

multi-coloured light rings enhance the display while providing a

360º view of the alarm status.

Freedom LP

Freedom LP allows you to power, secure and display a wide

range of low-profile, low-power handheld consumer electronic

devices, including mobile phones, MP3 players, and PDAs.

Freedom Core

Security-only merchandising display system designed to extend the

Freedom line of merchandising solutions to a wider variety of

retail applications. Using physical restraints and audible alarms,

Freedom Core provides retailers with a lower-cost solution for

securely displaying all manner of handheld products.

Freedom Guard

The Freedom Guard line is a new suite of lightweight,

freestanding loss prevention solutions that deter product theft

while keeping your displays attractive and professional. A

variety of configurations are available for laptops,

personal electronics and more.

• • • The

Intuition

Interactive digital merchandising designed specifically for retail and retailers, Intuition provides

targeted messaging and information to attract, educate and captivate the shopper at the point

of purchase. A customer’s natural interaction with the product triggers SKU-specific product

information, simulated ownership experiences, product comparisons and suggested add-ons

and accessories. Intuition is the only digital merchandising platform that can provide near real-

time actionable metrics and reporting for the retailer. Intuition’s scalable platform encompasses

everything from a stand-alone solid-state solution to a fully networked and centrally controlled

enterprise-wide deployment.

Intuition Lift: SKU-activated merchandising

SKU-activated merchandising that takes advantage of the

shopper’s natural inclination to pick up a product.

Interaction triggers targeted product information.

Intuition Scout: Product finders

Interactive display that helps shoppers narrow the product

selection down to a few recommendations.

Intuition Cast: Digital signage

Conveys targeted messaging to shoppers throughout the

store for product promotions, brand-building or

community news and events.

Research shows that retailers have increased sales by 25% and reduced returns by 20% by

simply removing products from their packages and putting them in the hands of customers.

Our platforms make it possible for you to securely display and safely power your products

whilst providing the latest digital interfaces to attract, educate and engage customers. Each of

our custom-built solutions uses these proven product platforms to blend seamlessly with your

brand to move customers from trial to purchase.

• • • The

Engage, Educate, Entertain, Transact... CONNECT.

In today’s fast-paced world, it's becoming increasingly

difficult for retailers to really connect with their

customers in-store.

The RedDotNet multi-use, interactive platform is designed to

address the challenges of today’s retailer. It engages,

entertains, and educates by providing customers with fun and

fast access to the up-to-date information they need to make

intelligent purchase decisions. Customers can also buy out-of-

stock and out-of-store products quickly and efficiently. This

allows the retailer to satisfy their customers as well as build

incremental sales.

Additionally, the platform provides retailers with valuable marketing data and insight into their

customers' buying habits and preferences - helping to take the guesswork out of creating the

optimal product mix.

• • • The

Intuition

Interactive digital merchandising designed specifically for retail and retailers, Intuition provides

targeted messaging and information to attract, educate and captivate the shopper at the point

of purchase. A customer’s natural interaction with the product triggers SKU-specific product

information, simulated ownership experiences, product comparisons and suggested add-ons

and accessories. Intuition is the only digital merchandising platform that can provide near real-

time actionable metrics and reporting for the retailer. Intuition’s scalable platform encompasses

everything from a stand-alone solid-state solution to a fully networked and centrally controlled

enterprise-wide deployment.

Intuition Lift: SKU-activated merchandising

SKU-activated merchandising that takes advantage of the

shopper’s natural inclination to pick up a product.

Interaction triggers targeted product information.

Intuition Scout: Product finders

Interactive display that helps shoppers narrow the product

selection down to a few recommendations.

Intuition Cast: Digital signage

Conveys targeted messaging to shoppers throughout the

store for product promotions, brand-building or

community news and events.

Research shows that retailers have increased sales by 25% and reduced returns by 20% by

simply removing products from their packages and putting them in the hands of customers.

Our platforms make it possible for you to securely display and safely power your products

whilst providing the latest digital interfaces to attract, educate and engage customers. Each of

our custom-built solutions uses these proven product platforms to blend seamlessly with your

brand to move customers from trial to purchase.

• • • The

Engage, Educate, Entertain, Transact... CONNECT.

In today’s fast-paced world, it's becoming increasingly

difficult for retailers to really connect with their

customers in-store.

The RedDotNet multi-use, interactive platform is designed to

address the challenges of today’s retailer. It engages,

entertains, and educates by providing customers with fun and

fast access to the up-to-date information they need to make

intelligent purchase decisions. Customers can also buy out-of-

stock and out-of-store products quickly and efficiently. This

allows the retailer to satisfy their customers as well as build

incremental sales.

Additionally, the platform provides retailers with valuable marketing data and insight into their

customers' buying habits and preferences - helping to take the guesswork out of creating the

optimal product mix.

• • • The

For more than thirty years, Audio Authority has been the preferred provider of high-quality

retail demonstration systems for audio/video systems. Put that experience to work in your

showroom by using Audio Authority’s high quality distribution amplifiers and switching systems!

HDTV solutions are available utilizing HDMI, component video, Cat 5e cabling, and more.

Demonstrating multichannel surround sound is simple with Audio Authority’s tried and true

AccessEZ switching systems.

HDMI Signal Distribution

HDMI is a valuable signal format for demonstrating

HDTV - especially 1080p. HDMI is also the only

way to demonstrate the latest lossless audio formats

such as Dolby Digital TrueHD and DTS-HD: Master

Audio.

HDTV Cat 5 Signal Distribution System.

The 9860 Series is the HDTV Demonstration tool of

choice for the world’s top electronics sellers. It can

deliver HDTV signals up to 330m over a simple

Cat5 cable infrastructure, making it easy to install,

while maintaining pristine signal integrity.

Home Theatre System Demonstration.

The best solution for demonstrating and selling

today’s sophisticated audio components and

multichannel sound systems.

Every AccessEZ module is a self-contained unit,

designed for a specific component type. Modules can

be combined to create a complex switching system including sources, receivers and speakers,

or a single module can be used to demonstrate a particular product group.

These systems are suitable for installation in bespoke displays, specialist soundrooms, full retail

environments & custom installs.

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Touch Screen Kiosks

Range of PC Specification

• Built to suit specific requirements

Range of user interfaces

• Touchscreen •Keyboard •Trackball

Range of Printers

• Ticket •A4 •Colour

Range of Connections

• Internet •Network (wired or wireless)

Range of Interaction

• Card Swipe •Coin Slot

Range of Application

•Internal •External

Touch screen information systems have long been the pinnacle

of any interactive resource. The benefit they can bring buy

supplying information on demand, being available 24/7 with no

down time and automating services that enhance the consumers’

customer service experience proves invaluable to any retail

environment.

With Unicam’s understanding of the retailers’ and consumers’

needs we can provide effective hardware platform solutions to

run your software applications on. Any cabinet design can be

configured to engage the user. Through an array of peripheral

devices and user interfaces every facility that could be required

from a service kiosk can be provided accordingly.

Whether your kiosk is to be placed as a public access terminal

or act as a dedicated product support tool we have the solutions

to make your unit work for you.

• • • The

For more than thirty years, Audio Authority has been the preferred provider of high-quality

retail demonstration systems for audio/video systems. Put that experience to work in your

showroom by using Audio Authority’s high quality distribution amplifiers and switching systems!

HDTV solutions are available utilizing HDMI, component video, Cat 5e cabling, and more.

Demonstrating multichannel surround sound is simple with Audio Authority’s tried and true

AccessEZ switching systems.

HDMI Signal Distribution

HDMI is a valuable signal format for demonstrating

HDTV - especially 1080p. HDMI is also the only

way to demonstrate the latest lossless audio formats

such as Dolby Digital TrueHD and DTS-HD: Master

Audio.

HDTV Cat 5 Signal Distribution System.

The 9860 Series is the HDTV Demonstration tool of

choice for the world’s top electronics sellers. It can

deliver HDTV signals up to 330m over a simple

Cat5 cable infrastructure, making it easy to install,

while maintaining pristine signal integrity.

Home Theatre System Demonstration.

The best solution for demonstrating and selling

today’s sophisticated audio components and

multichannel sound systems.

Every AccessEZ module is a self-contained unit,

designed for a specific component type. Modules can

be combined to create a complex switching system including sources, receivers and speakers,

or a single module can be used to demonstrate a particular product group.

These systems are suitable for installation in bespoke displays, specialist soundrooms, full retail

environments & custom installs.

• • • The

Touch Screen Kiosks

Range of PC Specification

• Built to suit specific requirements

Range of user interfaces

• Touchscreen •Keyboard •Trackball

Range of Printers

• Ticket •A4 •Colour

Range of Connections

• Internet •Network (wired or wireless)

Range of Interaction

• Card Swipe •Coin Slot

Range of Application

•Internal •External

Touch screen information systems have long been the pinnacle

of any interactive resource. The benefit they can bring buy

supplying information on demand, being available 24/7 with no

down time and automating services that enhance the consumers’

customer service experience proves invaluable to any retail

environment.

With Unicam’s understanding of the retailers’ and consumers’

needs we can provide effective hardware platform solutions to

run your software applications on. Any cabinet design can be

configured to engage the user. Through an array of peripheral

devices and user interfaces every facility that could be required

from a service kiosk can be provided accordingly.

Whether your kiosk is to be placed as a public access terminal

or act as a dedicated product support tool we have the solutions

to make your unit work for you.

• • • The

If you are a large retailer, maybe a hotel chain or any organisation where your customers

will benefit from the experience and ambiance you create then you should be looking to

provide continuously streamed high quality Audio and Video media into your environment.

Databeat provides high quality HD Audio and Video content on a licensing basis. The media is

controlled and played via an intuitive graphical user interface. It can be uploaded over the

Internet or it can be local content that the retailer provides himself.

The software provides scheduling of media (what plays when) and zoning of Video/Audio

outputs (what plays where). Also interactive video overlays are provided so that store logos can

be added to video content and live pricing can easily be adjusted from the head office.

Benefits

• 100% control over what media is playing and where (e.g. no

conflicting commercials, only game trailers in the games

zone and no in-appropriate content)

• High quality media, no poor quality mp3s or low resolution

videos

• Always the latest media available for songs, trailers and

commercials

• 24/7 monitoring of the systems to eliminate downtime

• Using the latest technologies to minimize bandwidth use

(Bittorrent, p2p)

• Easy uploading of new client-generated content (new

promotions)

• Touch screen enabled to simplify using the software

Databeat services

Quattro HD Music services - This is for playing high quality audio, up to 4 streams per

installed machine.

Display Manager - This is for playing video content. The amount of streams per

machine depends on the resolution of the content.

Poster Manager - This is used for signage projects and only handles still

pictures.

Services

With manufacturing locations in both the UK and Europe we

are able to provide specialist solutions on an international

scale, backed-up with over 40 years industry experience.

Commitment to blending cutting edge design, the latest

manufacturing technology, use of high quality materials and

post production support ensures that Unicam can provide for

all customer requirements.

Unicam’s knowledge of the interactive marketplace is

unrivalled - a great understanding of brand marketing and a

commitment to quality manufacturing, customer care and attention to detail ensures the reliable

service that Unicam’s customers both expect and deserve.

Unicam UK

4 Wortley Moor Lane

West Yorkshire

LS12 4HX

Tel: 0871 226 2886

Tel: +44 (0) 113 231 1077 (International)

Fax: +44 (0) 113 231 0985

Email: [email protected]

Unicam Europe

Ambacht 22

1511 JZ Oostzaan (NL)

Tel: +31 (0) 756 848 015

Fax: +31 (0) 756 840 049

Contact Details

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interactive marketing 2009

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