@

INTERACTIVE

SCOTLAND

Capability of the

Scottish Digital Media

Sector – Looking at

Interactive Scotland’s

Client Base

@

Con

ten

ts

Gaming

Film & Video Production

Broadcast

Publishing

Digital Design

Animation

Music

Software and new media

Advertising & Marketing

Digital Technology

Conte

nts

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Interactive Scotland Overview Page 3

Introduction to Interactive Scotland

Introduction

Funded by Scottish Enterprise and delivered by PA Consulting

Group, Interactive Scotland (IS) provides expert help and

support for small to medium enterprises (SMEs) across the

digital community in Scotland. IS works with over 600 clients

with specialisms in a number of areas – including gaming,

publishing and digital design – to provide market intelligence

and business support.

In addition to providing industry insight through Thought

Leadership and business advice, IS helps connect the digital

community with:

• Potential sources of funding and investment

• New partners and collaborators

• Buyers of digital media

IS does this through its understanding of its client base and its

knowledge of the market. In the recent past, IS has helped their

clients access close to £4 million in additional revenue.

Essentially, IS helps connect capability with opportunity.

Potential sources

of funding and investment

New partners

and collaborators

Buyers

of digital media

IS helps connect the digital community with:

Introduction to Interactive Scotland

Purpose of this document

The purpose of this document is to provide an overview of the

capability of IS client base. This is not a comprehensive market

study. This will serve as a reference point for Scottish

Enterprise and PA Consulting as partners delivering the

Interactive Scotland programme, but is also aimed at:

• Funders/investors: to equip them with an understanding of

the investment-ready digital media companies in Scotland

and their potential growth prospects

• New partners and collaborators: to help identify

compelling synergies between organisations and product

lines

• Buyers of digital media: to show potential customers what

digital media companies can do and how this might help

address their strategic objectives

It will describe the core competences of the sector and

specialisms and will provide case examples and company

summaries on some of the key organisations in the sector.

Funders/investors

New partners and

collaborators

Buyers of

digital media

This document informs

What does Interactive Scotland look like?¹

619 companies 8,500 Employees

and counting

£450

million

TURNOVER

The last

time they

checked

their bank

balance!... …around the

same as Real

Madrid paid for

their squad of

Galacticos!

Next gen broadband

Our companies cluster in Dundee, Glasgow and Edinburgh…

next to leading-edge infrastructure

Age of company (years)

5% 17% 37% 34% 3% 4%

Babies

(1<)

Toddlers

(1-2)

Nursery

(3-5)

School

(6-15)

% age of companies

University

(16-20)

Old timers

(21+)

Youthful, creative

¹ Information collected as part of the IS client registration process

@

Armadillo Inverness Innovation Centre Robert Gordon University V&A Museum Scottish Parliament

Key market statistics

0

500

1,000

1,500

2,000

2,500

3,000

3,500

0

50

100

150

200

250

Gaming Film & Video Broadcast Publishing Digital Design Animation Music Software & NewMedia

Advertising &Marketing

DigitalTechnology

#E

mp

loyees

Tu

rno

ver

(£M

) #C

om

pan

ies

Turnover (£M) #Companies #Employees

¹ Includes BBC Scotland and BBC Children

Over one third of IS’s clients specialise in

Software & New Media Summary

• Chart shows the proportion of companies operating

in each sub-sector in IS client base

• IS works with a broad range of sub-sectors

• This is not representative of the overall digital

media sector in Scotland, but may be

representative in certain sub-sectors

• Largest sector by number of companies is

Software & New Media with 34% of companies

– £760K average turnover per company and

– Average of 13 employees per company

• Smallest sector by number of companies is

Broadcast although they have highest average

number of employees/company (174)¹

Gaming 6%

Film & Video 13%

Broadcast 3%

Publishing 6%

Digital Design 18%

Animation 6%

Music 4%

Software & New Media

34%

Advertising & Marketing

5%

Digital Technology

5%

IS clients achieve national and global

recognition

Scottish Design Awards

‒ Whitespace

Game Connection Marketing Awards

‒ Axis Animation

Imagina Grand Jury Prize

‒ Axis Animation

Scotland IS Digital Technology Awards

‒ Kotikan

‒ Firefish Software

NMA & Econsultancy Top 100 Digital Agency

‒ Equator

BAFTA

‒ Lucky Frame

‒ Beartrap Games

‒ Tern TV

‒ Finestripe Productions

‒ Axis Animation

Royal Television Society

‒ Finestripe Productions

DBA Awards & Top 10 Most Effective

UK Agency

‒ 999 Design

Apple Editor’s Choice

‒ Outplay Entertainment

Gaming

Film and video

Broadcast

Publishing

Digital design

Animation

Music

Software and

new media

Advertising

and marketing

Digital

technology

Our clients have won many awards –

too many to list here…

…but we have provided a selection of

awards and winners below

Interactive Scotland’s client base

Overview

From gaming to BAFTA award-winning film and video

production, the Interactive Scotland (IS) client base

has gained global recognition in delivering leading-

edge digital media products and services.

With over 600 companies employing 8,000 plus digital experts generating revenues in the region of £0.5BN, the IS client base works with a number of public, private and third sector clients with government (helping make more public services available online) and food and drink (working with clients on customer experience and digital brand) considered key growth markets.

Although Scotland has a strong reputation in the gaming sector, Interactive Scotland clients work across a number of sub-sectors. Those are Gaming; Publishing; Animation; Music; Advertising & Marketing; Film & Video; Broadcast; Digital Technology; Digital Design; and Software & New Media.

The proliferation of mobile devices (smartphones and tablet computers) is stimulating the development of new apps and innovation in the use of digital technologies – particularly in consumer-led industries. Alongside government and food and drink, rapid growth is expected in financial services and retail.

Since there is a strong financial services sector in Scotland, this is expected to present opportunities for the development of new applications and services. Organisations with skills in gaming, software & new media, animation and digital technologies are expected to benefit.

Depending on the sector, Interactive Scotland clients cluster around three main cities: Glasgow, Edinburgh and Dundee. Broadcast and film clients can generally be found in Glasgow. The majority of gaming companies are based in Dundee. And marketing and advertising companies gather in Edinburgh.

Helped by Scotland’s universities, producing high-calibre graduates and delivering the latest thinking, IS advertising and marketing companies have built a strong reputation for creativity supported by a cluster of creative design and video production firms. IS’s film and video clients have key strengths in CGI alongside pre- and post-production technologies. And their software and new media clients are well-renowned for their creativity and front-end solutions.

Why Scotland?

Key components of the success of the client

base are its reputation, its ability to

collaborate and a heritage dating back to the

early 1970s.

Working from a low cost base, the Interactive

Scotland client base has a strong track

record in client delivery. They understand

how to respond to market demand, working

closely with buyers who look to SMEs to

provide the leading-edge expertise that they

require. It is this combination of low cost,

reputation for project delivery and leading-

edge expertise that limits customer churn,

builds their knowledge and because of their

partnership approach to client management,

they continue to develop market-led

solutions.

Inter-connected through geography, there is

a very strong eco-system of companies

collaborating. (You will note from figure 1

that our clients tend to cluster in Glasgow,

Edinburgh and Dundee).

Beartrap Games for example partnered with

Leith Agency to develop a game for Home

Energy Scotland – a government-backed

campaign to help people keep their homes

warm during winter. Universities engage

with the sector through KTPs (Knowledge

Transfer Partnerships) and all of their

computer science departments are

connected together through SICSA (Scottish

Informatics and Computer Science Alliance),

which allows expertise to be matched

between universities and companies.

As the technology market in Scotland shifted

from electronics in the 1970s to digital media

from early 2000s, so too did the key players,

easing the transition from electronics to

digital media. It follows therefore, that the

bulk of the angel investors came from

electronics, re-investing their earnings into

the digital media sector.

Why Scotland? Reputation, collaboration and evolution

Figure 1: Map showing IS client clusters

Gaming

GAMING

Apple

Editor’s

Choice

BAFTA

Key Skills

Mobile;

Social;

MMOs;

B2B and B2C;

Educational;

Console;

Core component;

Audio services.

companies

30 employees

200+

£ c£10M revenue

Gaming sector overview

Scotland is a world leader in Gaming and Interactive

Software, ranked as a top European games developer

destination in an industry estimated to contribute

£61M to our economy.

Although tablet and smart phone use is expected to rise

significantly over the next 3-5 years, spurring growth in demand

for apps ad associated services, console gaming is expected to

overtake mobile gaming by 2017, fuelled by the arrival of new

consoles, such as the PS4 and Xbox One.

Interactive Scotland works with 30 gaming sector companies

who are well-placed to take advantage of the trends in UK and

global gaming. With a reported 200+ employees generating

reported revenues of over £10M, they have skills and expertise

in MMO, educational, social, mobile and console gaming in

addition to supporting the sector through audio services and

core game component optimisation.

Working with global brands including Guinness, VISA and

Honda as well as serving B2C markets, IS clients are evenly

distributed between Glasgow, Edinburgh and Dundee, close to

universities – West of Scotland; Caledonian; Napier; and

Abertay – each with first class computer gaming programmes.

This provides gaming companies with the skills and talent vital

to their industry.

Interactive Scotland clients are well-renowned for their

creativity, innovation and collaboration.

Lucky Frame (recently acquired by Blazin Griffin) an

Edinburgh-based iPhone app, desktop software and games

developer were recently awarded a BAFTA for their satirical

game, Bad Hotel. Beartrap Games partnered with Leith

Agency to develop a game for Home Energy Scotland – a

government-backed campaign to help people keep their homes

warm during winter. And Monster Legacy, a title developed

by Dundee-based Outplay Entertainment, featured as an

Editor’s Choice in Apple’s App Store in 49 countries. Outplay

also recently secured $5M funding from Oxford Capital.

Lucky Frame Outplay Entertainment

Gaming sector client profiles

Overview

• Dundee-based award-winning games

developer

Founded

• 2012

Key skills

• Major Gaming Platforms including

Console, Mobile, Social and PC

Key products/titles

• Cupid’s Challenge; Snowball Challenge

Awards

• BAFTA

Sectors

• Government; B2C

Clients include

• Home Energy Scotland

Overview

• Edinburgh-based iPhone app, desktop

software and games developer (recently

acquired by Blazin Griffin)

Founded

• 2008

Key skills

• iPhone apps; desktop software; games;

performance systems

Key products/titles

• Bad Hotel; The Nightmare Cooperative

Awards

• BAFTA

Sectors

• B2C

Overview

• Dundee-based, venture-backed games

developer whose games enjoyed by

millions daily

Founded

• 2010 (received $5M funding 2013)

Key skills

• iOS; Facebook; Android; Social; Mobile

Gaming

Key products

• Monster Legacy

Awards

• Apple Editor’s Choice in 49 countries

Sectors

• B2C

Beartrap Games

Film & Video

Production

Key Skills

Distribution;

Factual content;

Broadcast media training;

Design;

Digital media production;

Copywriting.

c£20M

companies

80 employees

350+

revenue

£

FILM & VIDEO PRODUCTION

BAFTA

Royal

Television

Society

Film & video production overview

Interactive Scotland works with 80 companies –

many with BAFTA and Royal Television Society

awards – from the film and video production sector.

Their key skills are in distribution; factual content;

broadcast media training; design; digital media

production and copywriting.

Over the years there has been increased convergence in digital

technologies and film production. Employing 350+ individuals

generating reported revenues in excess of £20M, Interactive

Scotland’s client base is well-positioned to take advantage of

these trends in the application of digital technologies in

production.

A strong cluster is in place with the bulk of Interactive Scotland

companies located in Glasgow, where BBC Scotland and

STV have decided to locate – on the city’s waterfront at Pacific

Quay.

Our clients work with global brands including Microsoft, Nokia

and Save the Children. They also work with major television

broadcasters including the BBC and Sky. Glasgow-based

Tern TV produced Vinnie Jones: Russia’s Toughest for

National Geographic whilst Finestripe Productions have

produced content for the BBC, including the Imagine

documentaries, hosted by Alan Yentob.

Tern TV Finestripe

Productions

Film and video production client profiles

Overview

• Aberdeen-based Video Production, 3D

Animation and Media Training agency

Years in business

• 30 plus

Key skills

• Public Relations and Brand

Communications, Graphic Design,

Digital Media and 3D Animation, Media

and Sport Productions, Satellite

Communications and Entertainment

Systems

Overview

• Glasgow-based factual content creator

and international distributor of television

programming

Founded

• TBC

Key skills

• Documentary; Specialist Factual;

Lifestyle Formats; Interactive content

and productions

Key products/programmes

• Vinnie Jones: Russia’s Toughest;

Beechgrove Garden; Who Were the

Greeks?

Awards

• BAFTA

Overview

• Glasgow-based producer of quality

factual programmes

Founded

• 2005

Key skills

• Factual-based television production

Key products

• Imagine (BBC); The Day Kennedy Died;

Aung San Suu Kyi: The Choice

Awards

• BAFTA; Royal Television Society

AVC Media

Broadcast

BROADCAST

c£2M+

Key Skills

Documentaries;

Consultancy and training;

Live streaming;

Multi-platform content;

Post-production;

Visual effects;

New media

companies

17 employees

250+

revenue

£

BAFTA

Royal

Television

Society

Broadcast overview

Excluding BBC Scotland, there are 250+ individuals

employed by Interactive Scotland's 17 companies in

the broadcast sector. Generating revenues of around

£2M, our clients work with major broadcasters

including Sky, the BBC and ITV as well as major

brands such as the World Health Organisation and

Betfred.

Interactive Scotland's broadcast companies have specialisms

in documentary productions; broadcast consultancy and

training; live content streaming; multi-platform content; post-

production; visual effects; and new media.

422.tv is one of the premier post production and VFX houses in

the UK with an extensive track record in television and

television advertising. Shed Media, which has recently been

bought by Time Warner, is a leading creator and distributor of

television content producing long-running television brands in

drama, factual, documentary, factual entertainment and history.

The firm has created highly successful TV programmes such

as Waterloo Road, Supernanny and Who Do You Think You

Are. And Caledonia TV Productions is a producer of quality

factual and children’s programmes, including Scotland's

Essential History, presented by Neil Oliver.

Shed Media Caledonia TV

Broadcast client profiles

Overview

• Glasgow-based post-production and

visual effects house

Founded

• 2010

Key skills

• Post production; VFX; on- and off-line

editing; sound design; high end finishing

and grading; CGI; motion graphics

Key products/programmes

• Air Ambulance ER (Tern for Sky);

Russell Brand: End the Drugs War

(Matchlight for BBC Threee); Dave:

Loan Ranger (Finestripe for Ch4)

Sectors

• Television; corporate ; advertising

Clients include

• BBC; Finestripe Productions; Kudos;

IWC; Leopard Drama; Matchlight; Tern

Overview

• Glasgow-based creator and distributor

of television content

Founded

• 1998

Key skills

• Drama, factual, documentary, factual

entertainment; history; distribution

Key products/programmes

• Waterloo Road; Supernanny; Who Do

You Think You Are?; Being Victor.

Partnerships

• Created Masters in Television

Scriptwriting with Glasgow Caledonian

University

Overview

• Glasgow-based factual and children’s

TV production

Key skills

• Documentary; factual entertainment;

history; science; current affairs; arts;

education; children's programmes

Key products/programmes

• Scotland's Essential History

Clients include

• BBC; Sky; ZDF

422.Tv

Publishing

c£8M+

PUBLISHING

Key Skills

BBC;

Penguin Books;

Sony Records;

Newspaper Club;

Clash Music.

Print;

Digital media;

Content Creation.

companies

36 employees

150+

revenue

£ Key Skills

Publishing overview

There are few sectors to be impacted by digital media

as much as the publishing sector. The Internet has

disrupted the business of publishing ‒ books,

magazines and newspapers ‒ for the past decade or

more. The general principles remain however - so

authors, editors, distributors and publishers continue to

play a pivotal role. To this end, there are a host of

world-renowned publishers located in Scotland taking

advantage of the convergence of and the skills in both

digital and publishing.

There are 36 publishing companies in IS's client base with

over 150 employees generating revenues in excess of £8M.

Although principally targeting the B2C market, IS's publishing

companies deliver solutions to B2B clients including the BBC;

Penguin Books and Sony Records. And with skills in print and

content creation, Interactive Scotland's publishing clients

increasingly look to digital media to drive their content forward.

The 1.6M readers of award-winning publisher, The List can

access content through a website built in responsive design

providing a first-rate mobile experience. The Newspaper Club

has developed a software tool to allow users to generate their

own newspaper. And Clash Music is an independent media

group with established platforms in both print and digital media,

which has helped them win a host of awards.

Digital media will continue to play central role in publishing with

the increasing number of e-readers, e-books and tablets through

to the advent of Google Glass and wearable technologies and

the possibilities that will bring to the use of big data. There are

many possibilities.

Award-winning Newspaper Club has printed over

4M newspapers – more than the circulation of The

Sun

4 Million!

Read All About It!

The List has 1.6M unique users – more than the

population of Glasgow and Edinburgh combined!

Newspaper Club Clash Music

Publishing client profiles

Overview

• Edinburgh-based publisher

Founded

• 1985

Key skills

• Print, Contract and Online Publishing,

New Media, Advertising, Sponsorship,

Events Syndication, Events

Management, Arts and Culture,

Research Services

Key products/titles

• The List

Awards

• Best Online Presence, PPA Scotland

Awards 2008, 2009, 2013; Best Digital

Strategy, PPA Scotland Awards 2011

Clients

• SECC, Reading & Leeds festivals;

Heineken; The Guardian; STV

Overview

• Glasgow-based producer of

personalised print newspapers

Founded

• 2009 (support received from Channel

4’s innovation fund, 4iP

Key skills

• Print; design software

Key products/titles

• Variety of formats available including

tabloid and broadsheet

Awards

• Design of the Year; BIMA

Sectors

• B2C

Overview

• Edinburgh-based independent media

group with established platforms in both

print and digital media

Founded

• 2004

Key skills

• Music, Fashion, Technology, Film,

Social Networking, Digital, Live Events

Key products

• Clash Magazine; ClashMusic.com;

Clash Events

Awards

• TBC

Clients

• Nike; Levis; Paul Smith; Jack Daniels

The List

Digital Design

c£40M+

DIGITAL DESIGN

companies

110 employees

1,000+

revenue

£ Key Skills

Brand Identity;

Print and Promotional;

Literature;

Web Design;

Online Marketing;

Content Management;

e-Commerce;

SEO;

Key Clients

Tennent's;

Scottish Government;

Barclays.

Design

Agency of the

Year

NMA Top 100

Digital

Agency

DBA Design

Effectiveness

Digital Design overview

With over 1,000 employees generating revenues of £40M+, the

110 digital design companies make up a significant proportion of

Interactive Scotland's client base.

Because of their expertise across a wide range of disciplines

including: brand identity; print and promotional literature; web

design: online marketing; content management; e-Commerce;

SEO; and online publishing, they are able to attract clients from a

wide range of sectors. IS digital media companies count food and

drink organisations, such as Tennent's and Highland Spring to

global banking giants RBS and Barclays amongst their client list.

Our digital design agencies are considered amongst the best in

the UK. Edinburgh-based Whitespace recently won four awards

at the Scottish Design Awards, including Design Agency of the

Year. Glasgow. Glasgow-based Equator is recognised as an

NMA & Econsultancy Top 100 Digital Agency. And 999 Design

has its HQ in Glasgow with a London office – its 11 DBA awards

make it one of the UK’s Top 10 Most Effective Agencies, with an

impressive client list to match.

Equator 999design

Digital Design client profiles

Overview

• Edinburgh-based creative agency

Founded

• 1997

Key skills

• Brand Identity; Print and Promotional

Literature; Web Design and Build;

Online Marketing

Key clients

• NHS; RBS; Tennent’s;

Awards

• Design Agency of the Year

Sectors

• Public; Food and Drink; Banking

Overview

• Glasgow-based digital agency – one of

the largest in the UK with over 100

employees

Key skills

• Marketing; Web Design and

Development; PPC; SEO; Online

Media; Social Media Marketing

Key clients

• Macdonald Hotels; The Macallan; HTC

Awards

• NMA & Econsultancy Top 100 Digital

Agency

Sectors

• Financial Services; Travel & Leisure;

Pharmaceutical; Healthcare; Public

Sector; Education; Third Sector

Overview

• Full service communications agency. Glasgow HQ & London office

Key skills

• Branding, comms & campaigns, SEO, web design & build, Apps, animation, marketing, social media, interactive, environment/event design, packaging

Key clients

• The Guardian; Highland Spring; Tennent’s; Deutsche Bank; Spark Energy; Glasgow University; CBI Scotland; Samsonite

Awards

• DBA & Top 10 Most Effective UK Agency

Sectors

• Financial; Tourism; FMCG; Education; Retail; Manufacturing; Utilities; Fashion; Media; Legal; Health; Public; Third

Whitespace

Animation

Key Skills Key Clients £1M+

Real-Time Interactive;

Electronic Bid Delivery

Platforms;

Architectural Visualisation;

3D & 4D Surface Image

Capture;

CGI;

VFX;

3D Software;

3D Production;

companies

34 employees

c150

revenue

Scottish Power;

Renault;

Disney;

£

ANIMATION

Game

Connection

Marketing

Awards

BAFTA

Imagina

Grand Jury

Prize

Animation sector overview

From CGI and computer graphics to human body 3D & 4D

surface image capture and analysis solutions, the 34

animation companies in Interactive Scotland's client base

have a diverse range of skills.

The c150 individuals employed by these firms work with

companies including Scottish Power, Renault and Diageo.

It is easy to see the synergies between the animation sector

and other IS sectors. Axis Animation has provided graphics

for top games titles including Crackdown for Xbox One and

Need for Speed Rivals for Electronic Arts and have worked

with the BBC on the production of award-winning television

series, Orphan Black.

Axis have also scooped a host of awards, including a Game

Connection Marketing Award, a BAFTA and the coveted

Imagina Grand Jury Prize.

Soluis Digimania

Animation sector client profiles

Overview

• Glasgow-based animation and imagery

agency

Founded

• 1999

Key skills

• Animation; CGI; VFX; Computer

Graphics; Visual Effects

Key clients

• Scottish Power; Renault; BBC

Awards

• Game Connection Marketing Award;

BAFTA; Imagina Grand Jury Prize

Sectors

• Utilities; gaming; broadcast; automotive

Overview

• Glasgow-based design visualisation

studio

Founded

• 2000

Key skills

• 3D Visualisation; CGI; Real-Time

Interactive Environments; Bespoke Bid

and Presentation Tools; Electronic Bid

Delivery Platforms; Architectural

Visualisation

Key clients

• Balfour Beatty

Sectors

• Construction

Overview

• Glasgow-based animation studio

Founded

• 2009

Key skills

• 3D Animation Software; 3D Animation

Production

Key clients

• Disney; BBC

Key products

• RenderDigimania; Muvizu

Axis Animation

Music

£1M+

MUSIC

Key Skills

Sound Post-Production;

Digital Distribution;

iTunes Video Distribution;

Video Games;

Mobile Applications.

companies

26 employees

50+

revenue

Key Clients

Daily Record;

Disney;

ITV;

BBC;

Sky;

PlayStation;

Tern TV;

Axis; Animation.

£ Key Skills Key Clients

Game

Connection

Marketing

Awards

BAFTA

Imagina

Grand Jury

Prize

Music sector overview

Although this one of the smaller Interactive Scotland client sectors, the 50+ employees working for the 26 music companies in IS's client base have worked with leading artists including, Glasvegas, Leona Lewis and Paul Weller as well as big brands such as PlayStation, Sky and the BBC.

With skills in Sound Post-Production; Digital Distribution; iTunes Video Distribution; SMS Purchasing; Sync Services; Video Games; Mobile Applications; and Promotion these music companies generate reported revenues of over £1M.

In addition to the diverse range of skills, there is a varied product offer made by these companies. EmuBands for example helps unsigned artists and independent record labels sell music online. They have distributed 20 top 75 UK singles, including 11 in the top 40 and 3 in the top 10. Savalas - with the UK’s first Dolby Premier mix theatre - has worked on the Halo games and on Brave, the animated feature by Disney Pixar. And Drake Music Scotland has worked with 7,000 children and adults with a wide range of disabilities, to play, learn and compose music.

EmuBands have distributed 20 top 75 UK singles,

including 11 in the top 40 and 3 in the top 10, which

is more than Pink Floyd had in the UK.

Top of the Charts

EmuBands Cryptic

Music client profiles

Overview

• Glasgow-based audio post-production

firm.

Founded

• 1998

Key skills

• ADR; Foley; Sound Design; Music

Composition; ISDN; Source Connect;

FTP; SFX

Key clients

• BBC; Daily Record; Celtic F.C.;

Rangers F.C.; Axis Animation;

Finestripe; Tern TV;

Awards

• TBC

Sectors

• Gaming; Broadcast; Music

Overview

• Glasgow-based digital music distributor

Founded

• 2005

Key skills

• Digital Distribution (iTunes; Spotify;

Amazon.com); iTunes Video

Distribution

Key clients

• Independent Record Labels; artists

including: Leona Lewis, Paul Weller and

Glasvegas

Overview

• Glasgow-based producing art house

Founded

• 1994

Key skills

• Artistic commissioning and producing;

international export; multi-media

Key products

• Cryptic Nights; Cryptic Associates;

Sonica

Sectors

• Music; Leisure and Entertainment;

Public; Private; Third

Key clients

• Digital Design Studio, Glasgow School

of Art; Edinburgh International Festival

Awards

• Arts & Business Visionary Sponsorship

Award

Savalas

Software and

new media

c£160M+

SOFTWARE AND NEW MEDIA

Key Skills

Mobile App Design:

User Experience;

Weather Applications;

Content Marketing;

Inbound Marketing;

Data Visualisation;

Market Research;

Crowdsourcing;

Social Media;

UX Design;

Cloud;

Hosted Services;

Social Media Integration;

Reports and Analytics.

.

companies

213 employees

3,000+

revenue

Key Clients

SkyScanner;

Edinburgh Fringe

Festival;

Sky;

Nokia.

£

Key Skills Key Clients

Scotland IS

Digital

Technology

Awards

Software and new media overview

Scotland's software and new media sector plays a key role in

the growth of the economy. Increasingly, global players

including Amazon, JPMorgan and Dell are locating in the

country to take advantage of the supply chain capabilities.

Interactive Scotland's software and new media accounts for

nearly one third of the client base. We have a range of niche

companies producing leading-edge solutions to global brands.

With nearly 3,000 employees generating revenues in excess

of £160M, our clients have provided solutions for SkyScanner,

the Edinburgh Fringe Festival and Nokia.

Our clients cater to a varied client base - from weather

applications to dating platforms - and have skills across a

number of disciplines including: mobile app design; user

experience; content marketing; inbound marketing; data

visualisation; market research; crowdsourcing; social media

integration; UX design; cloud-based services; hosted services;

and reports and analytics.

Although there are a number of clients providing services to the

B2C segment - such as 5pm.co.uk and Cupid.com (Easy

Date Holding Ltd), IS clients provide a range of services to

major enterprise clients.

Kotikan an Edinburgh-based app developer produced a mobile

application for SkyScanner, which has been downloaded

over 30M times, topped the free travel app category in over

100 countries, including the US, and now accounts for over half

of all Skyscanner flight searches. Weather 2, a Glasgow-based

provider of location based global weather information, provides

content feeds for Sky and data services to Microsoft. And

Award-Winning Firefish Software provides bespoke software

to recruitment companies including Denholm Associates and

Taylor Hopkinson.

Kotikan’s Skyscanner app has been downloaded 30M times – more

than double the UK’s top 10 downloaded songs of all time!

…with over 150M visitors, the app attracts more annual

visitors than France and the U.S.A. combined!

Twice as good as Pharrell, Adele and Rihanna…

…and it’s a top tourist attraction!

Weather2 Firefish Software

Software and new media sector

client profiles

Overview

• Edinburgh-based mobile application

design and development company

Founded

• 2007

Key skills

• Mobile App Design; User Experience

Key clients

• Skyscanner; Edinburgh Festival Fringe;

BFI London Film Festival; ScotRail

Awards

• Scotland IS Digital Technology Awards

Sectors

• Travel; Entertainment

Overview

• Glasgow-based provider of global

forecasting and weather related

services

Founded

• 2002

Key skills

• Applications for Business Intelligence

and Weather Impact Decision Making;

Weather Content for Websites and

Mobile Apps

Key clients

• Sky; Microsoft; Nokia; Teletext

Sectors

• News

Overview

• Glasgow-based developers of web

integrated recruitment software

Founded

• 2010

Key skills

• Website Integration; Marketing; CRM;

ATS; Reports and Analytics

Key clients

• Denholm Associates; Taylor Hopkinson

Awards

• Scotland IS Digital Technology Awards

Kotikan

Advertising &

Marketing

c£10M+

ADVERTISING & MARKETING

Key Skills

SEO;

Marketing;

Brand Building;

Digital Presence;

Social Media;

Digital Marketing;

Content and Design;

PPC;

B2B Tech Marketing.

companies

33 employees

200+

revenue

Key Clients

Shell;

BA;

Pampers;

UEFA;

Emirates;

Barclaycard.

£

Key Skills Key Clients

Scotland IS

Digital

Technology

Awards

World's 40

Best Digital

Marketing

Campaigns

Advertising & Marketing overview

Just shortly after their IPO in 2012, Facebook saw a dip in

share price as markets got jittery about their ability to make the

most of mobile ad revenues. Today, their market capitalisation

is at an all-time-high, fuelled by mobile ad revenue and

profitability. The importance of digital marketing and

advertising will only increase with tablet and smart phone use

expected to rise significantly over the next 3-5 years. This is

compounded by ever-declining print advertising spend -

expected to reduce by around one fifth of current levels by

2017. By contrast, UK mobile ad spending, more than doubled

to over £1BN in 2013. Overall, digital ad spending is expected

to increase by 44% to £9BN in the next four years. Mobile ad

spending will have quadrupled in this time.

Interactive Scotland has 33 companies who get the digital

marketing and advertising space. With 200+ employees

generating revenues in the region of £10M, our clients have

keys skills in SEO; Strategy; Marketing; Brand Building; Digital

Presence; Innovations; Social Media; Digital Marketing;

Content and Design; PPC; and B2B Technology Marketing.

Our clients work across a range of sectors with clients including

Barclaycard; Emirates; and UEFA.

Glasgow-based Dog Digital’s social campaign for UEFA was

selected as one of the world's 40 best digital marketing

campaigns, chosen out of over 700 campaigns from brands

and agencies worldwide. As part of this, they developed a

microsite, which attracted over 10,000 daily visitors.

Edinburgh-based Nomads supported the re-launch of

Emirates "Hello Tomorrow" campaign.

Rapp delivered a digital campaign for Barclaycard, which

attracted 372,000 unique visitors – around the same as the

weekly attendance in the Barclays Premier League…They also

secured over 113,000 new customers – a conversion rate of

around 30%

Dog Digital built a microsite for UEFA, which attracted

10,000 users per day – more traffic than passes

through London City Airport!

Web Design, Champion’s League style!

Dog Digital Rapp

Advertising & Marketing sector client

profiles

Overview

• Stirling-based creative and marketing

agency

Founded

• 2003

Key skills

• Marketing

Key clients

• Tesco; Tennent’s; Hall’s

Awards

• MiAwards 2013: Winner of Scotland’s

Best Marketing Business Award

Sectors

• Food and drink; retail

Overview

• Glasgow-based online advertising,

search marketing, social marketing and

web development specialists

Founded

• 1996

Key skills

• Online advertising; search marketing;

social marketing; web development

Key clients

• Aberdeen Asset Management; London

2012; UEFA

Awards/recognition

• Selected as one of the World's 40 Best

Digital Marketing Campaigns for work

with UEFA

Overview

• Edinburgh-based multichannel direct

marketing agency

Founded

• 1991

Key skills

• Direct marketing; Data solutions;

multichannel planning; digital and social

media strategy; database management;

CRM; SEO/SEM; Marketing automation

technology

Key clients

• ScottishPower; HP; Gleneagles

Denvir

Digital

Technology

c£50M+

DIGITAL TECHNOLOGY

Key Skills

Visible Light

Communications;

Mobile Broadband Quality

Analysis;

Competitive Benchmarking;

Consumer Research and

Feedback;

Hyper Local Mobile

Positioning Software;

Mobile Apps;

Passenger Tracking;

Text to speech;

Mobile payments;

M2M;

3D digital visualisation and

interaction.

companies

34

employees

550+

revenue

£

Key Skills

Digital Technology overview

Interactive Scotland's 34 digital technology companies

engage in a wide range of disciplines and product

developments.

PureVLC is a company focused on Visible Light

Communications (VLC) technologies. The technology was

originally developed by the D-Light project at the University of

Edinburgh and has been exclusively licensed to PureVLC.

This technology allows standard LED light bulbs to be turned

into high speed wireless communications devices, with many

applications for use in the healthcare, defence, security and

automotive sectors. Edinburgh-based CereProc has

developed the worlds most advanced text to speech

technology. Another Edinburgh-based firm, Helixion provides

world-leading NFC mobile payment expertise.

With an estimated turnover of £50M generated by their 550+

employees, our digital technology companies are also skilled

in mobile broadband quality analysis; 4G customer experience;

and 3D digital visualisation and interaction technologies.

@

Helixion CereProc

Digital Technology sector client profiles

Overview

• Edinburgh-based Visible Light

Communication technology company

Founded

• 2011

Key skills

• Visible Light Communications (VLC)

technologies

Overview

• Edinburgh-based mobile payments

solutions developer

Founded

• 2002

Key skills

• Mobile payments

Key sectors

• Banking

Overview

• Edinburgh-based text to speech

technology specialists

Founded

• 2005

Key skills

• Text-to-speech services

Key clients

• Barclaycard; MacMillan Cancer; Bacardi

Pure VLC

@

Thank you

www.interactivescotland.com