Create - Engage - Motivate - Reward - Communicate

Interaction Made Simple

Jon Parker07710 359420

Scott Davies07545 808481

Create - Engage - Motivate - Reward - Communicate

Driving interactive marketing campaigns: qualification, acquisition, management.

Across Mobile – Social – Web – iTV

Property, Retail, Travel, Automotive & B2B

Create - Engage - Motivate - Reward - Communicate

Mobile Marketing

According to the Mobile Marketing Association…..

Mobile Marketing is a set of practices that enables organisations (brands) to:

• communicate• engage• & interact• through any mobile device or network.

Create - Engage - Motivate - Reward - Communicate

InteractMedia - Who are we?

InteractMedia is the brain-child of:

- Scott Davies – Operations Partner- Jon Parker – Commercial Partner

Comprising of…

• A UK & Norway – based development team

• A Reseller/Partner network in the UK comprising of key industry influencers

• Unique platform driving digital marketing across social & mobile,

from traditional and digital media.

Create - Engage - Motivate - Reward - Communicate

Why Mobile?

Mobile is the only ‘One to One’ & ‘One to Many’ communication device offering 24hr contact with the user.

Mobile Delivers - ‘Marketing to the Hand’

• Instant Interactivity• Direct Communication to your Customer• Ongoing Dialogue• Fulfillment of Content/Voucher Codes etc…• Customer Data Capture• Customer Profiling

Create - Engage - Motivate - Reward - Communicate

• Consultancy: What and how could I do this?

• Direct: Identify an existing brand opportunity

Creation & distribution of unique products

• Partner: Joint venture. Shared costs and reward

• Reseller:Build services for someone else to sell

• Own ‘Brand’: Unique propositions, in a new market

What and how we deliver

Create - Engage - Motivate - Reward - Communicate

Identify EngageCreate Manage

Social - SMS – MobileWeb – Signage - Apps

Interactive Marketing Roadmap

Create - Engage - Motivate - Reward - Communicate

Our Strategy

Awareness

Interaction

Participation

Marketing ROI

Where are you now

Where can you go

Recognition

Response

Create - Engage - Motivate - Reward - Communicate

Consumer Steps?

SMS often provides the first step in the dialogue and facilitates the delivery of targeted content.

100% market penetration100% readershipCheapest communication routeNo data package requiredNo service issues (e.g. 3G/Low Service)

Responsive

Short Message ContentActivitiesRegistrationsVoucher/Barcode Delivery3rd Party ConnectivityData Collection

WAPMobile SitesOnline SitesApp Download

SMS Content Connecting to…

Create - Engage - Motivate - Reward - Communicate

From Brand Awareness to Accelerated Sales

Billboards / Digital Signage

Print / Magazines

Television Advertising

On Pack Promotion

In Store Promotion

We provide a solution to promote dialogue across existing media

Data collection

Profiling

Voucher / coupons

Tracking

EventsFootfall

Create - Engage - Motivate - Reward - Communicate

Our Tools

We remove risk, build campaigns quickly and drive customer interaction.

Dear Mr Davies, thank you for your comments. As a reward use this code for 10% off at www.xxxxx.com

VISUAL BUILD REALTIME MANAGEMENT TOOLS LAUNCH

‘80% of what you might want is already built!’

Create - Engage - Motivate - Reward - Communicate

The Possibilities are endless…

Mobile is the only 24/7 communication device that connects directly to the consumer.

Attracting the consumer is only half the battle, the next steps are to:

• Engage – Simple text ‘call to action’ to generate interaction.

• Motivate - Create a value added service

• Reward - From seeing your name in lights, posting opinions or voucher rewards.

• Communicate - Dialogue to strengthen brand awareness and sales opportunities.

Create - Engage - Motivate - Reward - Communicate