intercultural communication in the global workplace fifth edition iris varner & linda beamer
DESCRIPTION
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014. PANHA CHIET UNIVERSITY Bachelor Programs – Year 4. Intercultural Communication in The Global Workplace Fifth Edition - PowerPoint PPT PresentationTRANSCRIPT
PANHA CHIET UNIVERSITYBachelor Programs – Year 4
Intercultural Communication in The Global WorkplaceFifth Edition
Iris Varner & Linda Beamer
Chapter 11
The Influence of Business Structures and Corporate Culture on Intercultural
Business Communication
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014
Facilitator: Mr. UON SOKCHEA, MA, MBA & PhD Can. Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]
Corporate Culture and Intercultural Communication
• Companies develop their own unique corporate culture. Corporate Culture is embedded in the national culture
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]
What is Intercultural Communication?
Intercultural communication refers to the effective communication between people/ workers/ clients of different cultural background. It also includes managing thought patterns and non verbal communication.
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]
• The cultural Environments of Businesspeople–General culture–General business culture– Industry culture–Corporate culture– Individual culture
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]
Stages in internationalization• Typically, the internationalization starts with
an import-export stage, followed by the multinational firm and then the global firm. Each stage has its own organizational and communication environment.
• Multinational Firm– The market car BMW
• Global Firm– Coca-Cola and Microsoft
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]
The Import-Export Stage• Reasons for Export– The firm may want to export new markets
• Communication in the Import-export Environment– A beginning export firm will hire translators– The level of adaptation also depend on the product.– A company must adapt its marketing and be aware
of consumers’ needs & wants in foreign condition.
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]
Export StructurePresident
Legal StafffinancePlanningHuman Resource
Engineering Production MarketingR & D
Sale Exporting
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]
The Multinational Corporation• The National subsidiary– Subsidiary: A company which is owned by a larger
company. E.g.: Coca-Cola Company, …– The structure of a national subsidiary
organization– Communication in a national subsidiary
organization
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]
National Subsidiary StructurePresident
Legal StafffinancePlanningHuman Resource
Engineering Production MarketingR & D
Japan Germany United State Mexico
National subsidiaries
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]
• As international operation expend and as the need for effective international communication grows.
• The structure of an international division: An organization with a domestic and an international division look very efficient.
The International Division
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]
International Division StructurePresident
Legal StafffinancePlanningHuman Resource
Engineering Production MarketingR & D
Domestic Division
International Division
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]
• Communication in an international division organization
• Who communicate with whom?• Language and staffing issues• Practical communication option• Attitudes in different cultures toward sending
employees to other countries• Valuing intercultural communication
competence
The International Division (Cont.)PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]
Global Firm• Global firms typically use one of three basic
structures: A worldwide functional format, a worldwide geographic/regional format, or a worldwide product format.
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]
Global functional StructurePresident
Legal StafffinancePlanningHuman Resource
Engineering Production MarketingR & D
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]
National Subsidiary StructurePresident
Legal StafffinancePlanningHuman Resource
Engineering Production MarketingR & D
North American
Latin American Africa Asia/ Australia
Global Geographic/Regional Structure
Europe
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]
President
Legal StafffinancePlanningHuman Resource
Engineering Production MarketingR & D
Product A Product B Product C Product D
Global Product StructurePANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]
Implications of Cultural Aspects of Business structures for Communication
in an International Firm• Communication in organization based on
credentials–Credentials : the abilities and experience which
make someone suitable for a particular job or activity, or proof of someone's abilities and experience –More and more workers want to have portable
credentials.
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]
• Communication in organization based on context– Context: The situation within which something exists
or happens, and that can help explain it – The organization based on context is best
exemplified in Japan.• Communication in an organization based on
family orientation– Business in the Middle East is based on the concept
of family.• Communication in an organization based on
political principles– Organizational principles in formerly communist
countries are different altogether
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]
The End
Course Book: Intercultural Communication in The Global Workplace
Fifth EditionIris Varner & Linda Beamer
PANHA CHIET UNIVERSITY Intercultural Communication Chapter 11: The Influence of Bu. Structures & Corporate Culture on Intercultural Bu. Communication July, 20014
Facilitator: Mr. UON SOKCHEA, MBA, MA, and PhD Can. Tel: 070 94 38 39 / 017 56 52 87 Email: [email protected] / [email protected]