interim tv idents

Unit Assessment Record

Btec National Certificate Media Production (Television & Film)

Learner Name: Sam Johnson

Unit No: 31 Unit Title: Designing Idents for Television

Assignments contributing to this assessment

Assignment Nos:

Media

Assessment of this unit will be based on the work you do for this assignment. However, if you have produced any other work which demonstrates a higher level of achievement in relation to any of the grading criteria, that work will be taken into account in awarding your final grade for the unit.

Grading Criteria Date achieved

Evidence submitted Assessor comments

P1

P1 describe the design and purpose of television idents expressing ideas with sufficient clarity to communicate them and with some appropriate use of subject terminology

http://samjohnsonportfolio.weebly.com/unit-‐32-‐designing-‐idents-‐for-‐television.html

Some analysis of design and purpose – a little ‘rough’ needs arranging into paragraphs and grammar and punctuation need correcting. A bit more focus on the purpose of idents and that the design will appeal to the

target audience for the channel will allow a Merit to be gained.

M1 M1 explain the design and purpose of television idents expressing ideas with clarity and with generally appropriate use of subject terminology

D1 critically evaluate the design and purpose of television idents with supporting arguments and elucidated examples, expressing ideas fluently and using subject terminology correctly

P2 describe opportunities and limitations of on-screen graphic representation expressing ideas with sufficient clarity to communicate them and with some appropriate use of


Work not found in your e-‐portfolio. Needs uploading.

subject terminology M2 explain opportunities

and limitations of on-screen graphic representation expressing ideas with clarity and with generally appropriate use of subject terminology

D2 critically evaluate opportunities and limitations of on-screen graphic representation with supporting arguments and elucidated examples, expressing ideas fluently and using subject terminology correctly

P3 originate and plan a television ident to a brief working within appropriate conventions and with some assistance


Planning evident.

M3 originate and plan a television ident to a brief showing some imagination and with

Some detailed planning along with a good focused proposal – reasonable ‘concept’ sketches and a basic

only occasional assistance

storyboard. All production paperwork present.

D3 originate and plan a television ident to a brief showing creativity and flair and working independently to professional expectations

P4 produce a television ident to a brief working within appropriate conventions with some assistance.


Ident produced

M4 produce a television ident to a brief working to a good technical standard, showing some imagination and with only occasional assistance.


Really good ident – good technical standard with some imagination and only occasional assistance. Clearly aimed at target audience.

D4 produce a television ident to a brief working to near-professional standards, showing creativity and flair and working independently to professional expectations.

General comments and suggestions for further development:

Assessor signature and date:

Learner’s notes:

Learner’s signature and date:

Internal verifier’s notes:

IV’s signature and date:

interim tv idents

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