-By, Moses V Gomes, Marcomm Professional-By, Moses V Gomes, Marcomm Professional

OverviewHow Social Media changes employee

communications

-By, Moses V Gomes, Marcomm Professional

Employees need to work in sync for the growth of company

-By, Moses V Gomes, Marcomm Professional

But each employee has different nature and upbringing, this often leads to miscommunication or most of the times misinterpretation of intended message, leading to chaos.

-By, Moses V Gomes, Marcomm Professional

At the end, for everything to work as per process, the management entrails policy of one way communication, i.e. from management to employees, not the other way round, does this work?

-By, Moses V Gomes, Marcomm Professional

For any company the foundation of success lies in the above parameters.

-By, Moses V Gomes, Marcomm Professional

This is what all companies expect from their employees, IDEALLY!

-By, Moses V Gomes, Marcomm Professional

Problems associated with internal communication

-By, Moses V Gomes, Marcomm Professional

This is how Human Resources department plans processes, one of the most simplest process, there are others with hell lot of complications

-By, Moses V Gomes, Marcomm Professional

CONFUSION

-By, Moses V Gomes, Marcomm Professional

-By, Moses V Gomes, Marcomm Professional

WHAT ACTUALLY

IS REQUIRED

-By, Moses V Gomes, Marcomm Professional

-By, Moses V Gomes, Marcomm Professional

Essential elements for Internal Communication

1. Specify Goal & Vision for the company2. Identify information or message which has to be

communicated. 3. List down communication systems in the organization.4. Rewards for employees5. Get feedback post communication, this helps to

understand whether the message has been understood.6. Measure or audit

-By, Moses V Gomes, Marcomm Professional

One of the most important element is “COMPANY GOAL” most fail to retail employees or lose out on marketing, since goals are unclear or only in the mind of the top leader. The “GOAL” should be very clear and simple for each employee to understand and connect. This makes the employee passionate about the company, in – turn results in together working towards achieving it.

-By, Moses V Gomes, Marcomm Professional

In 2004 Tristan White the CEO of The Physico Co. had a only one employee that is the CEO himself and did 1500 consultations. In 2013 the company had 60 employees rated as BRW best company to work with and on its way to achieve its 10 year goal of 2 mn consultations.

It all changed in 2008 when the CEO decided on a GOAL and worked reverse to achieve it, now within 5 years he is close to achieving 10 year goal. This is the magic of GOAL and getting employees together to work on to achieve this GOAL. Nevertheless the company won BRW Top 5 Great Places to work at award.

-By, Moses V Gomes, Marcomm Professional

Identifying information to communicate with employees, since this has to match with the company culture, brand and vision. The information has to be efficiently communicated with the employees and distribute them the responsibilities along with decision making roles. This proves to be beneficial in the long run since employees can become intrepreneurs.

-By, Moses V Gomes, Marcomm Professional

Tata Sky was facing issues during its growth, after two years of rapid expansion, management wanted more speed, but bureaucracy and conflict were limiting efficiency. After crafting information aligned with the company goals, two day workshops were conducted for all the regional zones. Post training, Tata Sky experienced changed in behavior of empoloyees. •Teams which were silent started having conservations•Team members who were looking out for change due to other members,

discussed their issue with the senior members.For more information on case studyhttp://www.vitalsmarts.com/casestudies/tata-sky/

-By, Moses V Gomes, Marcomm Professional-By, Moses V Gomes, Marcomm Professional

Employee Communication Systems

-By, Moses V Gomes, Marcomm Professional

Corporate Screensavers

Desktop Newsfeeds

Newsletters

-By, Moses V Gomes, Marcomm Professional

Social Network at work place

Outdoor trainings for employees / experimental

trainings

-By, Moses V Gomes, Marcomm Professional

There are many formal and informal ways to reward employees, some with momentary benefits and some without. It is important that companies follow reward systems. In the long run this helps to build employee performance, since rewards also initiate competitive behavior in the other team members.

http://www.successfactors.com/en_us/lp/articles/rewarding-talent.html

-By, Moses V Gomes, Marcomm Professional

-By, Moses V Gomes, Marcomm Professional

Employee engagement surveys help to generate feedback from the employee, this helps to better understand the employees and accordingly re – initiate the trainings. Feedback provides analytics about how the employees are pursing the internal communication activities.

Feedback also offers insights on what is actually at the all the different levels in the company.

-By, Moses V Gomes, Marcomm Professional

Measurement of feedback highlights on best-practice acceptable by the employees. It also helps to monitor voice and aspiration of the employees. The feedback majorly highlights employee satisfaction level, with the company, whether they would suggest this company to any of their friends, whether the employees will retain with the company and last but not the least, i.e. whether they feel proud being with the company and its brand.

-By, Moses V Gomes, Marcomm Professional-By, Moses V Gomes, Marcomm Professional

Social Media in Internal Communications

-By, Moses V Gomes, Marcomm ProfessionalEvery company has internal potential which often goes untapped

If you do not give your employees a place to talk they will create one

-By, Moses V Gomes, Marcomm Professional

-By, Moses V Gomes, Marcomm Professional

Social media policy is a document which highlights the rules which the employees should follow for posting or especially engaging on social media platforms. It is important for employer to their business needs against employer’s given freedom to engage in personal pursuits. Also different industries face unique challenges, such as technology companies afraid of losing secret behind their latest application, hospitality might risk in losing on secret recipes, etc.Follow http://socialmediagovernance.com/policies/

-By, Moses V Gomes, Marcomm Professional

Social Intranet is one of most growing tool for internal communications, with video, wikis, podcasts, blogs, twitter-like micro-blogging, and employee “likes,”. It’s about offering employees access to digital tools they use every day outside their workplace.

Some of the highlights• Ease of communication with

employees• Collaboration with different

departments•Posting new developments•Spotting untapped talent

-By, Moses V Gomes, Marcomm ProfessionalFacebook private group for internal employees, share files, chat and share.

-By, Moses V Gomes, Marcomm Professional

Private Linkedin group for internal employees, share files discuss and share

-By, Moses V Gomes, Marcomm Professional

• Most often companies think how social media is useful in communicating with clients and customers, but what they miss out to understand is that social media is a boon in disguise in understanding employees and tapping the untapped potential of employees.

• It has been observed that employees communicate better with social media integration for internal communications.

-By, Moses V Gomes, Marcomm Professional

Reference• http://www.pointpa.ro/internal-communication.html• http://gposkute.wordpress.com/tag/internal-communication/• http://www.business2community.com/strategy/3-reasons-why-project-management-tools-help-small-businesses-037891

0• http://www.senso3c.com/human_resources_process_challenges.shtml• https://www.odesk.com/blog/2014/02/how-shared-values-build-strong-remote-teams/• http://www.steamfeed.com/get-employee-buy-internal-communications-plan/ • http://www.r2rconsults.com/learn_play.php • http://fidelispartners.wordpress.com/2013/11/13/using-an-external-recruiter-in-your-hiring-process/• http://mortenkaasa.com/tag/internal-communication/ • http://www.mindmapinspiration.com/confusion/• http://corporate.ford.com/news-center/press-releases-detail/pr-help-wanted2658-ford26rsquos-38312• http://www.recruiter.com/i/study-6-in-10-employees-report-actual-job-different-from-expectations/• https://twitter.com/thephysioco• http://www.thephysioco.com.au/physioco_news#.UwW_uGKSxwU• http://rachelcollis.com.au/MeaningfulSuccess/tristan-white-ceo-of-the-physio-co/• http://www.amikagroup.com/communication-and-internal-services/• http://www.vitalsmarts.com/casestudies/tata-sky/• http://inventikasolutions.com/tata-sky-package-calculator• http://www.coza-web.co.za/screensaver-design.htm • http://www.snapcomms.com/solutions/internal-communications-tips-economic-downturn.aspx • http://www.tiffanyforpresident.com/2012/01/22/employee-newsletter-2/

-By, Moses V Gomes, Marcomm Professional

Reference• http://www.forbes.com/fdc/welcome_mjx.shtml• http://www.geenfc.com/en/News/Company/2013-05-28/75.html• http://www.sainsburysbusinessdirect.co.uk/rewards-corporate-employee-customer.html• http://www.altrum.com/new-research-unlocks-the-secret-of-employee-recognition/• http://bvblog.baudville.com/post/2010/08/10/How-to-use-Baudville-recognition-themes-to-strengthen-your

-team!.aspx#.UwXiX2KSxwU• http://www.zanebenefits.com/blog/bid/317753/Small-Business-HR-6-Tips-for-Effective-Employee-Communi

cation• http://survey.cvent.com/blog/cvent-web-surveys-blog/hr-evolution-getting-engagement-and-loyalty• http://www.haygroup.com/uk/services/index.aspx?id=2475• http://www.workforce.com/articles/employee-engagement-define-it-measure-it-and-put-it-to-work-in-your-

organization• http://rickbelden.com/blog/2012/11/22/dont-give-up-your-life/• http://www.klugerkaplan.com/blog/tag/social-media/• http://www.theguardian.com/small-business-network/2013/may/14/online-activity-blocking-and-monitorin

g• http://blogs.amdocs.com/dataexperience/2013/12/10/pcc-ecosystem-unleash-unused-potential/#.UwXyrW

KSxwU• http://johnmccrory.com/2010/05/howto-guide-for-creating-social-media-policy-government/• http://www.intranetblog.com/wp-content/uploads/2010/04/IGLOO_IntraNet_home-Dec-2010.jpg• http://teamtakemassiveactionblog.com/team-bonuses/• http://www.socialmediaexaminer.com/5-ways-to-use-linkedin-groups-to-build-influential-connections/• http://candiceruddle.wordpress.com/2012/10/09/internal-social-networking-for-airservices-can-getting-emp

loyees-to-talk-to-each-other-boost-engagement/