mediakit

2014INTERNATIONAL

INTERNATIONALOvERvIEw

18 INTERNATIONAL EDITIONS

24 COUNTRIES

5.3+ MILLION READERS

1.5+ MILLION CIRCULATION

14 WEBSITES

8.3+ MILLION UNIQUES ONLINE

Relied on by runners around the world, Runner’s World is

home base to a robust community of powerful consumers that view

running as more than fitness, as a lifestyle.

REcOgNIzEd ANd REspEcTEd by runners worldwide, Runner’s World is the leading authority reaching more than 5.3 million readers across 18 international editions. Runner’s World commands this affluent, influential, and vital market through more than 50 million global touch points.

With the mission of inspiring and guiding runners of all levels, Runner’s World helps readers achieve their personal health, fitness, and performance goals, through vivid storytelling and expert advice.

Few fitness activities elicit as much loyalty and drive as the running lifestyle. Runner’s World speaks to that passion, sparking a connection and sense of comunity with all runners every month in the pages of our magazines, every weekend at grassroots events, and every day on the web and mobiles.

INTERNATIONAL

EdITORIALsEcTIONs

CORE TOPICSTravelHealthEventsNewsTraining & FitnessRunning GearMotivationSocial Community

HEALTHFRONT OF BOOK

NARRATIVES/STORY TELLINGNUTRITION

RAVE RUN TRAINING WEIGHT LOSS

STORYTELLING/NARRATIVE15%

SHOES & GEAR10%

FOOD & NUTRITION10%

HEALTH, MIND & BODY, WEIGHT LOSS10%

RACE COVERAGERACE CALENDAR10%

PROFILES10%

INJURY PREVENTION & REHAB

5%

TRAINING, RACING, CROSS-TRAINING

20%

BEGINNERS5%

WOMEN5%

INTERNATIONAL

EdITORIALspEcIALs

INTERNATIONAL HIGHLIGHTSThe Runner’s World brand thrives by setting consistent benchmarks in circulation growth, brand extensions, reader engagement, and editorial excellence. Editorial specials covering a range of topics that strongly resonate with runners of all levels help our readers and online users achieve their goals and are a perfect platform for brands to communicate their message and connect with our audience.

shOE guIdEs wINTER, spRINg, summER, FALL No shoe is perfect for every runner. That’s why Runner’s World mechanically pounds and flexes each new model at the Runner’s World Shoe Lab and solicits specific feedback from 350 real runners; the results are covered with high impact graphics and comprehensive reviews on the pages and websites of Runner’sWorld Editions.

TRAININg spEcIALs Covering running relatedquestions for every level,these practical trainingpackages offer advice ontraining based on researchand expert knowledge forthe most efficient way totrain and run a 5K, a 10K, a half-marathon or a marathon. Includes workout programs, nutrition plans, stretching and warm-up tips.

BEgINNER spEcIALsTips and advice from experts for beginners. Runners have different goals, but we understand that all beginners are looking for concise and trusted advice. Runner’s World provide just that, with simple, progressive, training plans designed to get readers off the couch and on the road. We help readers get healthier and embrace the sport — whether it is to help them lose or maintain their weight, improve their health, banish stress or run a race. Runner’s World gives them the tools and motivation they need from the best experts.

FOOd & NuTRITION spEcIALsAn epicure’s guide to making nutritious and delicious meals for the busy runner on the go. Whether readers consider themselves cooking enthusiasts—or rarely have time to turn on the oven—Runner’s World’s special nutrition and food packages show them how to kickstart their culinary skills and create meals that satisfy their taste buds, training needs, and weight loss goals.

INTERNATIONAL

REAdERpROFILE

37MEDIAN AGE

57

Average Age Male

63,820 MEDIAN HOUSEHOLD INCOME

Average Age Female

Bachelor:EDUCATION LEVELAVERAGE

41

INTERNATIONAL

gLOBALAdvERTIsERs

ACTIVE STRIDEADIDASALTRAAMERICAN EXPRESSASICSATELIER TIMEAUDIBAYERBEIERSDORFBLACKMORESBMWBODY HELIXBOSEBROOKSCANYON BICYCLESCHUPA CHUPSCOCA COLACOLUMBIACOMPLETE FEETCONVERSEDB APPARELDELOITTE & TOUCHEEASYWAYECCOERDINGER BEERFALKEFIATFOOT LOCKERGARMINGATORADEGENERAL MOTORS

GLUCOTABSGOREGORETEXHENKEL KGHITACHIINTERSPORTI-RUNJOGGING-POINTJOHNSON+JOHNSONK SWISSK2KIESERK-SWISSLULULEMONLUXOTTICAMAC BIKESMERCKMERRELLMIZUNOMOTOROLAMOVING COMFORTNATIVE SPORTNATURE’S WAYNAUTILUS SKINNEW BALANCENEWTONNIKENISSANNORTH FACENOVARTISODLO

OPELPERRY SPORTPEUGEOTPLANET FITNESS POLARPOLARTECPOWERADEPOWERBARPROCTER & GAMBLEPUMARED BULLREEBOKSALOMON SAMSUNG SAUCONYSHOCK ABSORBERSIEMENS HAUSSIGMA SPORTWATCHESSILK SKECHERSSKINSSONY STRIDE RITESWISS ALPINETHE ATHLETE’S FOOT TIMEXTOMTOMTOP SPORTVIBRAM 5-FINGERSVODAFONEVOLKSWAGEN

INTERNATIONAL

BRANdEXTENsIONs

EVENTSdIgITALRunner’s World digital platforms

deliver content through multiple

distribution points, enabling our

audience to access Runner’s World

at anytime and anywhere.

From mobile devices, personal

web pages and tablets, Runner’s

World provides advertisers with

new platforms to connect with

our readers.

RunneR’s WoRld publishes in-depth, single-topic newsstand specials, such

as The Complete Guide to Women’s Running and Coach-Beginners.

Runner’s World also publishes branded books in markets around the world,

on topics ranging from injury-

prevention and marathon-

training to cooking.

BOOKs/BOOKAzINEs

RW Half MaRatHonRunner’s World Half and Festival is a premium affinity event experience in Runner’s World US’s own backyard. The unique, historic setting of Bethlehem, Pennsylvania provides a unique backdrop to a half marathon, 5K, 10K, and kids run during the peak of running season while the festival features seminars, live music, running films, a pre-race dinner with Runner’s World editors, and a chance to pace by some of Bethlehem’s original 1741 settlement, 2 renowned universities, and the former Bethlehem Steel complex.

HeaRtBReak HillThe Heartbreak Hill Half Marathon and Running Festival is held in June on the campus of Boston College and takes runners through beautiful Newtown, Massachusetts over some of the most fabled roads in running and a chance to race in the 5K, 10K, Half, Five & Dime (5K and 10K), or the Hat Trick (5K, 10K, and Half).

RUnneR’S WoRlD CHallenGeAn online and in-book training program that gives readers the opportunity to train and run alongside the Runner’s World editors at various races around the world. We have had Challenge events in markets from Poland to Brazil.

INTERNATIONAL

gLOBALEdITIONs

ISSUES PER YEAR12

CIRCULATION19,286

READERSHIP115,714

URLrunnersworldmag.com.au

ISSUES PER YEAR-

CIRCULATION-

READERSHIP-

URL-

ISSUES PER YEAR12

CIRCULATION32,000

READERSHIP112,661

URLrunnersweb.be

ISSUES PER YEAR12

CIRCULATION43,000

READERSHIP491,510

URLrunnersworld.abril.com.br

ISSUES PER YEAR10

CIRCULATION31,838

READERSHIP320,000

URLN/A

ISSUES PER YEAR7

CIRCULATION38,634

READERSHIP70,413

URLrunners-world.fr

ISSUES PER YEAR12

CIRCULATION50,359

READERSHIP177,297

URLrunnersworld.de

ISSUES PER YEAR12

CIRCULATION40,000

READERSHIP149,827

URLrunnersworld.it

ISSUES PER YEAR12

CIRCULATION23,000

READERSHIP281,653

URLrunners.mx

ISSUES PER YEAR12

CIRCULATION35,000

READERSHIP123,223

URLrunnersweb.nl

ISSUES PER YEAR5

CIRCULATIONN/A

READERSHIPN/A

URLrunnersworld.no

ISSUES PER YEAR4

CIRCULATION20,000

READERSHIP70,413

URLfacebook.com/runnersworld.ph

ISSUES PER YEAR10

CIRCULATION16,293

READERSHIP57,362

URLrunners-world.pl

ISSUES PER YEAR12

CIRCULATION19,003

READERSHIP82,591

URLrunnersworld.co.za

ISSUES PER YEAR12

CIRCULATION40,638

READERSHIP144,175

URLrunners.es

ISSUES PER YEAR12

CIRCULATION24,400

READERSHIP85,904

URLrunnersworld.se

ISSUES PER YEAR12

CIRCULATION86,145

READERSHIP309,914

URLrunnersworld.co.uk

ISSUES PER YEAR12

CIRCULATION628,000

READERSHIP2,800,000

URLrunnersworld.com

AUSTRALIA/NZ

ARGENTINA

BELGIUM

BRAZIL

CHINA

FRANCE

GERMANY

ITALY

MEXICO

NETHERLANDS

NORWAY

PHILIPPINES

POLAND

SOUTH AFRICA

SPAIN

SWEDEN

UNITED KINGDOM

UNITED STATES

COMINGSOON

INTERNATIONAL

AdvERTIsINgINFORmATION

AusTRALIA/Nz

BELgIum

BRAzIL

chINA

FRANcE

gERmANy

ITALy

mEXIcO

NEThERLANds

NORwAy

phILIppINEs

pOLANd

sOuTh AFRIcA

spAIN

swEdEN

uNITEd KINgdOm

uNITEd sTATEs

A$ 2795

€2,465

R$ 37,800

N/A

€3,800

€7,950

€9,000

mX$ 89,570

$5,106 usd

N/A

p 94,000

zT 16,000

R 24,200

€4,370

KR 3,317

5,833 gBp

$134,775 usd

A$ 1,390

€2,465

R$ 17,650

N/A

€1,900

€2,900

€1,300

mX$ 55,000

€3,695

N/A

N/A

zT 8000

R 9,600

€1,100

KR 18,200

3,000 gBp

$70,660 usd

For global opportunities and additional information, please contact :Maria Urso

Assitant Director, Global Marketing & SalesMaria.Urso@Rodale.com

733 Third Avenue, New York, NY 10017+1.212.808.1705

2014 PRint RateS

EDITION OPEN RATE RACE RATE