international digital marketing for 2014
DESCRIPTION
International Digital Marketing Strategies for 2014, whether it's SEO, PPC or Social MediaTRANSCRIPT
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OUR TEAM
•EXPERT TEAM OF 10BASED IN DUBLIN
•IN BUSINESS 15 YEARS (SINCE 1999)
OUR GOAL
•GENERATE SALES LEADS FOR OUR CLIENTS
•PROVIDE CUSTOMISED MARKETING SOLUTIONS
•RESULTS & GOAL ORIENTATED TEAM
About Us
•SOMETHING ELSE
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QUANTIFIABLE RESULTS
FOCUSED TARGETTING & ADVERTISING
PROFESSIONAL TEAM
SEO & PPC
SOCIAL MEDIA
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Some of our Clients
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Search Engine Optimisation
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H1, H2s, H3s etc
• H1 used on every Page and only once• Include Main Keyword for page
• Subsequent Content headings should include other keywords (H2s, H3s)
• Hosting - Ideally, you should host your site in the country to which you offer your services
Search Engine Optimisation
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• Approx 70% to 80% of search traffic
• Keywords, Site Navigation, URL, Use of Videos & Meta Data All Determine Quality
Score
• Medium/Long Term Strategy that delivers more customers
long term
Search Engine Optimisation
• Long Term Process, but provides long term benefits
• Put yourself in front of customers looking for your service
• Analytics illustrate why your site is ineffective & how to improve
(A/B Testing)
• Keyword Allocation - Allocate the keywords to the most suitable pages of your site
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• Managing Costs, Bids & Budget
• Keyword Statistical Analysis
• Measuring Goals
• Measuring Click Through rates
• Tracking Conversions & Leads
• Conversion ImprovementRecommendations
• Monthly Report & Analysis
Pay Per Click Advertising – Google Adwords
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Google Adwords – Relevance over Budget
Wordstream 2011
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ADVERTISINGADVERTISE ON SOCIAL MEDIA
WITH HIGHLY FOCUSED TARGETTINGTO ATTRACT RELEVANT CONSUMERS
CONTENT DEVELOPMENTDEVELOP CREATIVE & UNIQUE
CONTENTTO SHARE ON YOURSOCIAL MEDIA SITES
SOCIAL MEDIA SITE DEVELOPMENTINTEGRATED & BRANDED
SOCIAL MEDIA SITESTO ENGAGE NEW & EXISTING
CUSTOMERS
€
CREATE COMPETITONS & APPS
TO INCREASE FOLLOWERS& ENCOURAGE ENGAGEMENT
FACEBOOK COMPETITIONS
Social Media
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Social Media
• Widespread exposure to Consumers• Brand awareness campaigns that are effective in terms
of the increase in consumer curiosity – Bandwagon Effect
• Increasing site traffic towards your page – this will equate to increased participation from visitors as well.
• Maintaining a good reputation/Brand Image with consumers
• Direct Contact with Consumers/ Personal
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Social Media
• LinkedIn allows for A/B Testing Depending on Location – so depending on where your site is being viewed from, they will see a different landing page
• Facebook Ads & Posts can be targeted be location, languages & interests – Highly Focused
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Localised Digital Marketing
•Submit a listing to Google Places for Business•Ensure listing is fully completed and description is keyword optimised
•Provide analysis on site performance& see where your site is being viewed & source of traffic
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Digital Marketing in 2014
67%INCREASE IN LEADS
FOR BUSINESS’ THAT BLOG
(Over those that don’t)
GOOGLE HUMMINGBIRDLONG TAIL KEYWORDS EVEN MORE IMPORTANT
RESPONSIVE WEB DESIGN THERE ARE OFFICIALLY
MORE MOBILE DEVICES
IN IRELANDTHAN PEOPLE
ADVANCED TARGETTINGAGE
LOCATIONINTERESTS