marriott international, inc digital marketing strategy
TRANSCRIPT
![Page 1: Marriott international, inc Digital Marketing Strategy](https://reader035.vdocuments.net/reader035/viewer/2022062704/55626eded8b42aed7d8b563c/html5/thumbnails/1.jpg)
Jessica Cushing
MARRIOTT INTERNATIONAL, INC.
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• Direct Competitors-Marriott has companies that are the same as them
• Highly Competitive- all offer the same product in similar locations
• Need to Differentiate- have to offer the customer something they
don’t get from your competitors
• Customer Service is key
THE INDUSTRY
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• Business Travelers• Leisure Travelers• Conventions• Weddings
THE CONSUMER
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Budget : $3 million
DIGITAL MARKETING STRATEGY
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• Social Media• Internet • Mobile
OUTLETS
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• Facebook• Twitter• Blog
SOCIAL MEDIA
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• Google-S.E.M
• Wedding Websites-banner ads-focused on honeymoons and location for weddings
• Travel Websites - Feature Vacation Club and Marriott Resorts
• Social Event Websites- Run adds on upcoming major social gatherings that
could utilize several to all levels of Marriott hotels in the location of the event.
INTERNET MARKETING
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• Partner with Foursquare• Promote the present free mobile
app• Develop and integrate a paid mobile
app• Make mobile app users a user
profile
MOBILE
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• Jan.-Feb. $750,000- New Years, Valentine, Superbowl, spring break trips
• March-April $250,000-NHL playoffs
- weddings
• May-June $750,000- Summer vacation -NHL playoffs- Weddings
• July-Aug. $250,000-summer vacation
-resorts
• Sept.-Oct. $250,000-labor door
• Nov.-Dec. $750,000- holidays
-resorts
AD TARGET TIMELINE
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• 20% increase in direct online reservations
• 15% increase in Marriott Vacation Club memberships
• 50% increase in download of the free mobile app
• 10,000 more Facebook likes• 3,000 more Twitter followers
MEASURING SUCCESS