international education in numbers in brazil belta research … · belta –brazilian educational...

International Education in Numbers in Brazil BELTA Research 2017

• How big?Brazil: 8.516.000km²

• How many people?Brazil: 207.7 million

• How far from ... ?Canada: 10.480km United States: 8.486km Australia: 14.586km Ireland: 9.321kmUnited Kingdom: 9.521km

Brazil

Source: Google.com

BELTA – Brazilian Educational & Language Travel Association

• The Brazilian scenario still requires caution but is improving

• GDP increased by 1% in the first quarter of 2017 after eight semesters going down

• Inflation will decrease and will be on the basis of 3,45%

• From January to June more than 67,000 registered jobs were created.

• But, unemployment in Brazil hit a record, never seen before, and reached 14.2 million Brazilians in 2017

• However, with the creation of almost 10,000 jobs in June 2017 and the condition of Brazil improving, unemployment fell to 13.3 million

• The average investment per student increased 82% in 2017

Brazilian Economy

Source: IBGE| Belta Seal Research 2017 | Estadão | G1.com


http://www.ibge.gov.br/home/

http://g1.globo.com/economia/mercados/noticia/apos-alta-de-combustiveis-mercado-sobe-pela-3-semana-seguida-estimativa-de-inflacao.ghtml

Belta Seal Market Research 2017

Belta Seal Research– Agencies

Research team

Manolita Correia Lima

Danilo Torini

Claudia Silva


Methodology

▪ Research type: quantitative;

▪ Target audience: managers of networks of international education agencies, managers of international education agencies, franchisees, supervisors, managers, owners or representatives of study abroad brands;

▪ Tool for data collection: online questionnaire;

▪ Strategy for data collection: invitations sent by e-mail and phone;

▪ Time span: from March to May 2017;

▪ Range: national (Brazil);

▪ Listing: supplied by Belta;


Methodology

▪ Rankings were the main tool used for most of the questions in this research. A ranking consists of a scoring system where a set number of points is assigned to each answer according to the order of the items as classified by the participant. (Ex.: 1st place: 20 pts; 2nd place: 19 pts; ... ; 20th place: 1pt)

▪ This tool guarantees better information accuracy and analysis refinement.

▪ This methodology is appropriate for longitudinal comparative studies (researches within a time span).


Managers of a

network of

international

education

agencies

Managers of

one agency

Franchisees

and others

Belta: 8

Non-Belta: 13

Belta: 16

Non-Belta: 25

Belta: 38

Non-Belta: 6

19,8% 38,7% 41,5%

Total of 106 participants :

67 Belta and 39 Non-Belta

Sample


Range of the Research

106 participants

618 Sales agencies

The 106 participants represent 555 Belta

points of sale and 63 Non-Belta.


Regional Distribution

7%

13%

65%

5%

3%National: 7%


Main programs/products sold

Language course1Language course with temporary work2Vacation teen programme (summer/winter)3High School4

Professional course, certificate or diploma

5

Travel health insurance

Air tickets emission

Assistance for visas

Money exchange operations

Accomodation

Q2. Classify, by order of importance, the main products sold by your agency in 2016


1234

5

Programs Products

Main goals for studying abroad

Learn another language1Make the CV stand out in the industry2Have an international experience with a focus on career

3Invest in the academic background4Have better employability5

Meet the professional demands of my industry6Professional course, certificate or diploma7Meet new cultures8Experience intercultural activities9Mature emotionally10

P3. Classify, by order of importance, the main OBJECTIVES of your clients who invest in studying abroad:


01

Canada

02

United

States

04

Ireland

05

United

Kingdom

03

Australia

Main destinations

P4. Classify, by order of importance, up to TWENTY countries preferred by students

who went abroad via your agency in 2016.


Main destinationsPosition

2016Position

2015 CountryScore

2016

1st 1st Canada 1938

2nd 2nd United States of America 1684

3rd 3rd Australia 1604

4th 4th Ireland 1386

5th 5th United Kingdom 1309

6th 6th New Zealand 922

7th 7th Malta 902

8th 8th South Africa 732

9th 10th Spain 607

10th 9th France 491

11th 11th Germany 469

12th 12th Italy 311

13th 13th Argentina 229

14th 14th Chile 170

15th 15th Mexico 105

16th 19th Switzerland 97

17th 20th Austria 70

18th Netherlands 65

19th 16th Japan 52

20th 17th Belgium 52

21st 18th Colombia 52

22nd China 47

In total, 40 countries

were mentioned

Canada was placed in the top 3

at least 89% of the times it was

mentioned.

The United States were placed in

the top 3 at least 72% of the

times the country was mentioned.


Favorable

exchange

rate

Life

quality

Policies that

allow

international

students to

combine

study and

work activities

Offer good

structure to

host

international

students

Ease in the

visa

process

54

32

1

Main motivations for the country choice

P5. Classify, by order of importance, the FIVE main aspects that influence your clients’ choice for these countries:


Age groups of clients who went abroad in 2016

1

2

3

4

25 to 29 years

22 to 24 years

18 to 21 years

30 to 39 years

5 15 to 17 years

P6. Classify, by order of importance, the age groups of clients who went abroad via your agency in 2016:


Languages for the programmes commercialized

English

Spanish German Japanese

French Italian Mandarin

1 2 3 4 5 6 7

P7. Classify, by order of importance, the languages of the courses commercialized by your agency in 2016:


Total of products commercialized in 2016 (compared to 2015)

Growth63%

Decline22%

Stabilization15%

Average: +12%

P11. Compared to 2015, the total number of products commercialized in 2016 represented:


Average investment from clients(measured in dollars)

Average per client: $ 8.902 (+82%)

29% 29%27%

15%

Até 3 mil De 3 a 5 mil De 5 a 10 mil Acima de 10 mil

P16. What was the average investment by clients in 2016 (in dollars)?

Up until 3k 3 to 5k 5 to 10k 10k or above


Total sum moved by the sector (projection)

$ 2.2 billion


StudyAbroad

Experience

Studies abroad

TYPE 2015 2016Language course 43,2% 39,2%

Undergraduate programme 19,0% 25,5%

Language course with temporary work 5,2% 6,4%

Professional course, certificate or diploma 4,5% 4,7%

High school 4,6% 4,5%

Vacation teen programme (summer/winter) 2,4% 2,7%

Academic graduate programme (Master’s or PhD) 2,2% 2,7%

Work in the US (work during vacation) 3,0% 2,3%

Cultural tourism 1,5% 1,8%

Internship (work experience) 2,1% 1,6%

Graduate programme (MBA or Master) 2,6% 1,2%

Volunteer work 2,4% 1,0%

Corporate events 0,5% 0,8%

Academic events 1,1% 0,6%

Don’t know/Didn’t answer 1,2% 0,0%

Other* 4,5% 4,9%

*au pair; free short-term programmes etc

P6. What type of study abroad programme did you take part in?


Method for acquiring programme

2015 2016

In person, via international education agency 61% 68,1%

Directly with school or organization abroad 31,4% 25,3%

Online, via international education agency 7,7% 6,6%

P10. How did you acquire your study abroad programme?


Reasons for agency decision

REASONS 2016

Trust in the programme offered 41,6%

Custom-tailored services 30,3%

Easy to get in contact 29,9%

Payment methods compatible with my budget 22,9%

Final price for the programme 22,5%

Accessible location 17,7%

Appropriate structure 10,8%

Other* 7,0%

Recommendation from friends 3,6%

P16. What were the main reasons that justified your decision for the agency or organization that dealt with your programme?

* Agreements with school, company or funding agency.


Nowadays Brazilians would like to get experiences that add more value

to their lives. They give up material goods to take a study trip because

they consider it much more relevant. It is the new times. It is a new

generation that wants to make a difference.

The Belta Seal Agencies are the best way to plan and start this trip!

Conclusion


“Develop, facilitate and promote global education, aiming for a better relationship among nations and personal development”

• 1st association into the International Education field in Latin America

• In 2017 we celebrate our 25th anniversary

• Members admission: upon demonstration of integrity before the market and a conduct in accordance to the Bylaw and association’s Code of Ethics


• ABC International• AFS Intercultura Brasil• AIUSA / Inter-Brasil• Beth Coutinho Intercâmbio• Best Intercâmbios• BEX• Bil Intercâmbios e Turismo• BOS – Best Overseas Studies• Canadá Intercâmbio• Casil Intercâmbios• CCIBrasil Intercâmbio Cultural• Central do Estudante• CI – Intercâmbio e Viagem• CP4 Cursos no Exterior|Traveller• Cultura Global• Descubra o Mundo• Dri Viagens• EF – Education First• Embarque Educational• English Experience Intercâmbio• ETC – Exchange Travel Company

Belta Seal Agencies

• Experimento• Greensystem Intercâmbio• ICCE• IE• Intercâmbio Global• Intercultural Cursos no Exterior• International Schools• Intervip• Just Intercâmbios• Mundial Intercâmbio• Roda Mundo• S7 Study• SIS Intercâmbio• Schultz Intercâmbios• This Way Intercâmbios• Travelmate• True Experience• Trust Intercâmbio• Via Mundo• Wide Intercâmbio• World Study• Yázigi Travel / Youniverse


STM Language Star Awards

STM Language Star Awards

Winner for five times the Agency

Association by STM (Study Travel

Magazine) Language Star

Awards.

BELTA is in the Hall of Fame.


FELCA

• President of Belta – President of Felca (The Federation of Education & Language Consultant Associations) 2015- 2019.


• DISTRIBUITON

• AUDIENCE

TARGET AUDIENCE

Age Range From 15 to 39 years old

Social Class High, Upper Middle and Middle classes

Education LevelHigh School / Undergraduate /

Graduated / Master Students

NETWORK DISTRIBUTION IN 2016

Fairs: International Education Organizations

(Imagine Canada, UK Universities, EDUEXPO,

CIEE, etc)

54%

Universities all over Brazil 32%

Belta Associates / International Events /

International Education Organizations in

Brazil / Consulates

11%

Belta (website and mail requests) 3%

• Profile of Belta Seal Agencies;

• 30,000 copies distributed nationally + online version

• Focuses on students of all Brazil

Belta Magazine


Belta Online

AUDIENCE

• 25,000 visits per month

• 37,000 registered users


/BeltaAssociationwww.belta.org.br

@BeltaAssoc

associacao_belta

• Program of Inbound Department created to promote the Brazilian

Education to students and agencies of international exchange

programs

• Building up foundations for the educational receptive tourism in

Brazil

• With a support of EMBRATUR – Brazilian government

Inbound Department


• Exclusive for exchangeprogram agencies associated to Belta

• Value exchange programagencies that work withbest practices and followa strict Code of Ethics of Belta

• Belta agencies are reviewed periodically

Belta Seal


• Financial Council:Ms. Derci JardimMs. Carla AmaralMs. Mariana Cardoso

• Ethics Committee:Mr. Thiago España Ms. Ana Beatriz FaulhaberMr. Flávio Crusoé

Contact Information

• Ms. Maura de Araujo Leão [email protected]

• Mr. Marcelo AlbuquerqueFinancial [email protected]

• Ms. Neila ChammasInstitution Relations [email protected]

• Mr. Allan MitelmãoOperations [email protected]

• Regional Coordinators:North/Northeast (excluding BA/PE): Mr. Antônio Bacelar Jr. Bahia/Pernambuco: Mr. Kamil DaihaRio de Janeiro: Ms. Ana Beatriz FaulhaberMinas Gerais: Mr. Leonardo MendonçaParaná/Santa Catarina: Mr. Alexandre ArgentaRio Grande do Sul: Ms. Carla Mussoi

• Belta staff:Ms. Maria Eglantine GabarraExecutive Director [email protected]


Thank you!

Neila [email protected]

international education in numbers in brazil belta research … · belta –brazilian educational...

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