International Fair for Musical Instruments, Sheet Music,

Music Production and Music Business ConnectionsMoscow, IEC «Expocentre»

16-19 May 2013www.namm-musikmesse.ru

Decision making status of visitors

22%

11%

40%

27%

40% I make decisions myself

22% I take part in decision making

11% I’m consulting decision-makers

27% No

2012 NAMM Musikmesse Russia — A Successful Start

190 companies from 18 countries6,275 visitors 10,850 total visits50 events, including master classes, interactive seminars and concerts for all targeted attendee groupsofficial support from the National Ministry of Culture

“We’ve met our regular clients, experts of the industry, professional and amateur musicians at our booth at the show. For a first edition, the quantity of visitors was good and the event was organized on a high professional level with helpful noise control. The concept of the show was well accepted by the local market. I can see a great future for this show!”

Maxim Strashelyuk, Head of Sales Department, Roland Russia Ltd

NAMM Musikmesse Russia attendees include:

Importers Representatives of retail trade Heads of concert halls Conductors Sound and lighting directors Festival and concert organizers Music teachers, students Professional and amateur musicians Music enthusiasts

Leading Exhibitors Describe Their Participation

“The show was a great opportunity for us to learn about the Russian music market. We had productive discussions with potential new partners in the retail and distribution markets, as well as possible publishing partners. With Russia emerging quickly on the world trade scene, we feel this show was an essential opportunity for Hal Leonard to take part in this inaugural year."

Doug Lady, Senior Vice President, Hal Leonard

Professional musician

Recording

Other

Audio technologies

Retailer

Producer, events

Wholesaler

Importer, distributor

Music teacher

Light technologies

Manufacturer

Theatre/concert hall

Authorities

0 5 10 15 20

16%12%12%11%10%8%6%6%5%5%4%3%2%

Visitors by field of business

Open the Growing Russian Market with NAMM Musikmesse Russia!

Features of the Russian Market

• Russia’s economy has begun to recover from the economic crisis that started in 2008, with GDP growth at 4 percent in the first quarter of 2012. Russia’s GDP per capita in 2011 amounted to $16,736 USD (Brazil: $11,769, China: $8,382, India: $3,694)• Russia has more than 5,000 music schools for children, many of which need to replace old and unsuitable instruments • Between 2012 and 2018, the state program of support for the national culture plans to invest 5 billion euro into the development of Russian culture. Part of this investment will be spent on music instruments and equipment

Why Moscow?

• The most populous city on the continent of Europe and the sixth largest city in the world, with 11,612,943 inhabitants (1st quarter 2012)• Known for music appreciation and performance; it’s home to nearly 170 secondary music schools, 15 universities of culture and art, 32 concert halls, 173 theatres and many other musical venues• A gateway to Russia and other CIS states, altogether totaling a population of 300 million people

Synergy

NAMM Musikmesse Russia will be held parallel to the International Fair of Technologies and Services for Events and Entertainment, ProLight + Sound NAMM Russia, offering a variety of synergies for both exhibitors and visitors.

Show Promotion Campaign

We commit to effectively maximize your participation in NAMM Musikmesse Russia!

The NAMM Musikmesse Russia team works with market leaders and influential media to run a dedicated business-to-business marketing campaign targeting dealers, distributors and professional musicians all over Russia, as well as a highly visible campaign in Moscow to attract many music enthusiasts for the two public days.

Exclusive Offer for Exhibitors

Don’t miss your opportunity to demonstrate your products with endorsers/players on stage throughout four days!

0 3 6 9 12 15

14%13%12%10%9%9%8%8%7%5%4%1%

Audio technologies

Recording

Electric guitars/basses

Keyboards/synthesizers

Acoustic guitars

Stage technologies

Drums/percussion

Light technologies

Sheet music/music literature

Video technologies

Wind instruments

Others

Keyboard instruments

Fretted & stringed instruments

Acoustic pianos

Wind instruments

Accessories

Percussion

0 10 20 30 40 50

0 10 20 30 40 50

Visitors' main area of interest MI market import value in USD, millions

Sources : ITC calculations based on UN COMTRADE statistics, 2011.

43.6

13.8

8.7

7.4

NAMM Musikmesse Russia 201316–19 May 2013Moscow, Expocentre Krasnaya Presnyawww.namm-musikmesse.ru

Organizers:

Messe Frankfurt RUS Ltd NAMM International LLC

Leningradsky Prospect 39A 5790 Armada Drive125167 Russia, Moscow Carlsbad, CA 92008 USATel. + 7 495 649 8775 Tel. +1 760 438 8001Fax. +7 495 649 8785 Fax.+1 760 438 7327Musik@messefrankfurt.ru DanielM@namm.org DominiqueA@namm.org

NAMM and Musikmesse Worldwide:

The NAMM Show24-27 January 2013Anaheim, California, USA

Musikmesse10-13 April 2013Frankfurt am Main, Germany

Summer NAMM11-13 July 2013Nashville, Tennessee, USA

Music China10-13 October 2013Shanghai, China

Product Groups

Pianos, grand pianos, accessories Organs, keyboards, synthesizers, accessories Electric guitars and electric bass guitars, accessories Sheet music/trade media/service enterprises Percussion instruments, electronic drums, accessories Woodwind instruments, accessories Brass instruments, accessories Acoustic guitars, other plucked instruments, accessories Harmonicas, accessories Stringed instrument, accessories DJ equipment, accessories Accessories general

Targeted Visitors

Wholesale trade/foreign trade Retail trade/specialist suppliers Industry and craft for music instruments Sheet music and accessories Department store buyers Composers, choirmaster, conductors Music teachers, music lecturers, authors Professional musicians and music services