international findings big brother watch online privacy survey

International findings

Big Brother WatchOnline Privacy Survey

http://www.bigbrotherwatch.org.uk/

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1. Objectives and methodology2. Notes on public use of data3. Executive summary4. Findings in detail

Online security concerns Big companies and consumer data Attitudes to regulatory action

5. Summary of results6. Recommendations7. Results by gender and age

CONTENTS

This report is divided into the following key sections.

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o To understand public opinion regarding online privacy in nine countries globally.• Europe: UK, Germany, France, Spain.• Non-Europe: India, Japan, South Korea, Brazil, Australia.

OBJECTIVES

This research is designed to understand views concerning online privacy globally and attitudes to Google’s new privacy policy and the response of regulators

10, 354 interviews in

total

(see below for detail)

Each country weighted to be

nationally representative of adults 18+

Fieldwork:

UK: 15th -17th February

All others: 13th – 19th March

Online

survey

METHODOLOGY

UK* GER ESP FRA BRA IND JPN SKR AUS

Unweighted sample 2050 1050 1037 1050 1037 1022 1028 1036 1044

* For analysis purposes UK data was weighted down so that each country contributed equally to the global score achieved


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NOTES ON PUBLIC USE OF DATA

ComRes’s research is conducted in accordance with the industry code of conduct, and the company should be consulted before any data is released into the public domain.

Guidelines for the public use of survey results ComRes is a member of the British Polling Council and abides by its rules (www.britishpollingcouncil.org). This commits us to the highest standards of transparency. The BPC’s rules state that all data and research findings made on the basis of surveys conducted by member organisations that enter the public domain must include reference to the following:• The company conducting the research (ComRes)• The client commissioning the survey• Dates of interviewing• Method of obtaining the interviews (e.g. in-person, post, telephone, internet)• The universe effectively represented (all adults, voters etc.)• The percentages upon which conclusions are based• Size of the sample and geographic coverage. Published references (such as a press release) should also show a web address where full data tables may be viewed, and they should also show the complete wording of questions upon which any data that has entered the public domain are based.

All press releases or other publications must be checked with ComRes before use. ComRes requires 48 hours to check a press release unless otherwise agreed.


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EXECUTIVE SUMMARY

KEY TAKEAWAY: Globally consumers are concerned about their online privacy and think that national regulators should be doing more to enforce Google to comply with existing privacy and data protection rules

Consumers are concerned about online privacy

• A majority of consumers surveyed globally say that they are concerned about their privacy online.• Germany is the only country where a majority say they are unconcerned, perhaps due to relatively strict

data protection laws already in place that protect personal data.

Mixed views exist on big companies collecting personal data

• More consumers think that big companies gathering personal data harms consumers rather than enhances their online experience – though both views are well supported.

• Consumers in South Korea, UK, Australia and France are the most critical of big companies gathering personal data while consumers in Brazil, India and Spain are the most sympathetic to them doing so.

Consumers say the EU was right to investigate Google’s new privacy policy

• A clear majority of consumers, either in Europe or elsewhere in the world, think European regulators were right to investigate Google’s new privacy policy.

• Consumers in Japan and South Korea are less sure, although more say they were right than wrong. A majority in Japan say they ‘don’t know’ if regulators were right to investigate.

National regulators should do more to protect privacy

• Globally, consumers think that national regulators should do more to force Google to comply with existing rules and regulations concerning data protection and privacy.

• The exception is Japan, where consumers are most likely to say current action is ‘about right,’ perhaps a reflection on recently introduced anti-piracy legislation in Japan which makes it one of the strictest regimes in terms of online regulation in the world.


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Online security concerns


7

Concern over personal privacy online (Global)

Globally, more than three-quarters of consumers surveyed are concerned about their privacy online

All respondent1%3% 17% 41% 37%

Don't know Not at all concerned Not very concerned Fairly concerned Very concerned

Q1: How concerned, if at all, are you about your privacy online? Base: All respondents (n=10354)

78% concerned about personal privacy online

20% not concerned about personal privacy online

o More than three quarters (78%) globally say they are concerned about their privacy online.o Nearly two-fifths (37%) are very concerned about their privacy online.


8

Concern over personal privacy online (by market)

A clear majority of consumers in all countries surveyed are concerned about their privacy online (with the exception of Germany)

Q1: How concerned, if at all, are you about your privacy online? Base: All respondents (UK 2050; Ger 1050; Esp 1037; Fra 1050; Bra 1037; Ind 1022; Jpn 1028; SKr 1036; Aus 1044)*Concerned = very/fairly concerned, Not concerned = not at all/not very concerned

UK GER ESP FRA

Concerned* 68% 42% 90% 72%

Not concerned 29% 56% 10% 26%

Don’t know 3% 1% 0% 2%

BRA

Concerned 90%

Not concerned 10%

Don’t know 0%

IND

Concerned 94%

Not concerned 5%

Don’t know 1%

JPN SKR

Concerned 84% 81%

Not concerned 14% 18%

Don’t know 2% 1%

AUS

Concerned 85%

Not concerned 14%

Don’t know 0%

o Consumers in India followed by Brazil and Spain are the most likely to say they are concerned about their privacy online.o In Germany views on online privacy are fairly polarised with over half (56%) not concerned and 42% concerned.


9

Concern over personal privacy online (Europe)

In Europe, Spanish consumers are most concerned about their privacy online; German consumers are least concerned

UK

Germany

Spain

France

3%

1%

2%

4%

7%

10%

25%

50%

9%

16%

46%

34%

42%

36%

22%

8%

48%

35%


o Germany has relatively strict data protection laws restricting the use of personal information* which perhaps explains why the majority (56%) appear not concerned about their privacy online. However, it is worthwhile to note that a substantial. minority (42%) is still fairly or very concerned about their privacy online.

Q1: How concerned, if at all, are you about your privacy online? Base: All respondents (UK 2050; Ger 1050; Esp 1037; Fra 1050)*Background on German privacy laws and Facebook http://www.bbc.co.uk/news/technology-14859813 http://www.guardian.co.uk/world/2013/jan/04/facebook-germany-data-protection?INTCMP=SRCH**Concerned = very/fairly concerned, Not concerned = not at all/not very concerned

29% 68%

56% 42%

10% 90%

26% 72%

Not concerned**

Concerned


10

Concern over personal privacy online (non Europe)

Across the other countries surveyed, consumers in India and Brazil are most likely to say they are very concerned about their privacy online

Australia

India

Japan

South Korea

Brazil

2%

1%

1%

1%

2%

13%

4%

13%

18%

7%

43%

21%

62%

57%

28%

42%

73%

22%

24%

62%

1%

2%

1%


Q1: How concerned, if at all, are you about your privacy online? Base: All respondents (Bra 1037; Ind 1022; Jpn 1028; SKr 1036; Aus 1044)*Concerned = very/fairly concerned, Not concerned = not at all/not very concerned

14% 85%

5% 94%

14% 84%

18% 81%

10% 90%

o A vast majority of consumers in all non-European countries included in the study are concerned about their privacy online.

Not concerned*

Concerned


11

Big companies and consumer data


12

Views on personal data collected by big companies (Global)

Two-fifths of consumers surveyed globally think big companies are causing harm by gathering large amounts of personal data for internal use

Consumers are being harmed by big companies gathering large amounts of their personal data for in-

ternal use

Consumer experiences are being enhanced by big

companies gathering large amounts of their personal

data for internal use

Neither Don't know

41%29%

19%11%

Q2: Which one of the following statements comes closest to your view? Base: All respondents (n=10354)

o Two-fifths (41%) of consumers surveyed globally say that consumers are being harmed by big companies gathering large amounts of personal data for internal use.

o However, there is some sympathy for big companies gathering data:• One in three (30%) think consumer experiences are being enhanced,• One in five (19%) think consumers are neither being harmed nor having experiences enhanced,• One in ten (11%) say they don’t know.


13

Views on personal data collected by big companies (by market)

Views on the collection of personal data by big companies vary by country with consumers often being divided within countries too

Q2: Which one of the following statements comes closest to your view? Base: All respondents (UK 2050; Ger 1050; Esp 1037; Fra 1050; Bra 1037; Ind 1022; Jpn 1028; SKr 1036; Aus 1044)

Gathering of personal data… UK GER ESP FRA

Harms consumers 46% 39% 38% 44%

Enhances consumer experiences 18% 22% 47% 35%

Neither 21% 30% 9% 11%

Don’t know 16% 9% 6% 9%

Gathering of personal data… BRA

Harms consumers 32%

Enhances consumer experiences 51%

Neither 9%

Don’t know 7%

Gathering of personal data… IND

Harms consumers 32%


Neither 12%

Don’t know 8%

Gathering of personal data… JPN SKR

Harms consumers 21% 78%

Enhances consumer experiences 11% 8%

Neither 51% 5%

Don’t know 17% 9%

Gathering of personal data… AUS

Harms consumers 40%


Neither 18%

Don’t know 17%

o Consumers in South Korea are the most critical of big companies collecting large amounts of personal data. Consumers in the UK, Australia, Germany and France are more likely to say it harms consumers than enhances their experience.

o Those in Brazil, India and Spain are more likely to say that personal data collected is being used to improve experiences.o Consumers in Japan are most likely to say that gathering personal data neither harms nor enhances consumer experiences.


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Views on personal data collected by big companies (Europe)


ternal use




Neither Don't know

46%

18% 21%16%

39%

22%30%

9%

38%47%

9% 6%

44%35%

11% 9%

UK Germany Spain France

Q2: Which one of the following statements comes closest to your view? Base: All respondents (UK 2050; Ger 1050; Esp 1037; Fra 1050)

In Europe, views concerning the collection of personal data by big companies for internal use vary by market

o In Europe, consumers in the UK, Germany and France are more likely to think that big companies gathering personal data harms consumers.• In Germany, 3 in 10 are neutral on the subject, probably reflecting comparatively less concern about online privacy overall.

o in Spain, consumers are more likely to think that gathering personal data for internal use enhances consumers experiences.


15

Views on personal data collected by big companies (non Europe)


ternal use




Neither Don't know

40%

25%18% 17%

32%

48%

12% 8%

21%11%

51%

17%

78%

8% 5% 9%

32%

51%

9% 7%

Australia India Japan South Korea Brazil

o Consumers in South Korea are the most critical of big companies gathering personal data. This is not surprising given that the country has a history of large scale compromising of personal data through hacking of social networking and government sites.*

o In contrast, there are relatively more consumers in India and Brazil that think personal data being collected by big companies is more likely to enhance consumer experiences.

o Consumers in Japan are most likely to think that the gathering of data by big companies neither harms consumers nor enhances their online experience.

Q2: Which one of the following statements comes closest to your view? Base: All respondents (Bra 1037; Ind 1022; Jpn 1028; SKr 1036; Aus 1044)* Example from 2011 http://www.bbc.co.uk/news/technology-14323787

Across other countries surveyed, views on whether companies gathering large amount of personal data harms or benefits consumers are fairly diverse


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Attitudes to regulatory action


17

Attitudes to EU regulatory action (Global)

Globally, a clear majority of consumers believe European regulators were right to investigate Google’s new privacy policy

Right Wrong Don't know

66%

13%21%

One year ago, Google announced it was introducing a new privacy policy which it said streamlined existing policies whilst enabling it to provide better consumer experiences across its products. However, data protection authorities (non Europe countries only: in Europe) were concerned and investigated, reporting on 16th October 2012, that the “investigation confirmed our concerns about the combination of data across services. The new Privacy Policy allows Google to combine almost any data from any services for any purposes.”Q3: Generally speaking, do you think privacy and data protection regulators (non Europe countries only: in Europe) were right or wrong to investigate Google’s privacy policy and how it allows the company to collect and combine data on consumers? Base: All respondents (n=10354)

o Two out of three consumers (66%) surveyed believe that regulators in Europe were right to investigate Google’s new privacy policy with only a little over 1 in 10 (13%) thinking this was the wrong thing to do.

o One in five (21%) of those surveyed say they don’t know whether regulators were right to take action.


18

Attitudes to EU regulatory action (by market)

In all markets surveyed, consumers were more likely to say that European regulators were right rather than wrong to investigate Google’s new privacy policy

* Please see the introduction to the question on slide 17Q3: Generally speaking, do you think privacy and data protection regulators (non Europe countries only: in Europe) were right or wrong to investigate Google’s privacy policy and how it allows the company to collect and combine data on consumers? Base: All respondents (UK 2050; Ger 1050; Esp 1037; Fra 1050; Bra 1037; Ind 1022; Jpn 1028; SKr 1036; Aus 1044)

UK GER ESP FRA

Right 71% 69% 78% 76%

Wrong 11% 14% 12% 12%

Don’t know 18% 16% 10% 12%

BRA

Right 80%

Wrong 8%

Don’t know 11%

IND

Right 73%

Wrong 10%

Don’t know 17%

JPN SKR

Right 29% 48%

Wrong 17% 23%

Don’t know 54% 29%

AUS

Right 74%

Wrong 9%

Don’t know 17%

o Consumers in Japan and South Korea are less likely to agree to agree European regulators were right than consumers in other markets, although more agree than disagree. A sizeable proportion of consumers in Japan and South Korea say that they don’t know.


19

Attitudes to EU regulatory action (Europe)

A clear majority of consumers in Europe say that regulators were right to investigate Google’s new privacy policy


71%

11%18%

69%

14% 16%

78%

12% 10%

76%

12% 12%


* Please see the introduction to the question on slide 17Q3: Generally speaking, do you think privacy and data protection regulators were right or wrong to investigate Google’s privacy policy and how it allows the company to collect and combine data on consumers? Base: All respondents (UK 2050; Ger 1050; Esp 1037; Fra 1050)

o In European markets, at least seven in ten say regulators were right to investigate Google’s privacy policy and how it allows the company to collect and combine data on consumers.


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In other countries surveyed, there is a clear divide between Asian and non Asian markets – though more think action was right rather than wrong in all markets


74%

9%17%

73%

10%17%

29%17%

54%48%

23%29%

80%

8% 11%


o Consumers in Australia, India and Brazil are supportive of action taken by European data regulators to investigate Google.o Views in Japan and South Korea are more mixed. Although more agree than disagree that European regulators were right

to investigate Google, a high proportion of consumers say they don’t know whether actions were right or wrong than in other markets.

Attitudes to EU regulatory action (non Europe)

* Please see the introduction to the question on slide 17Q3: Generally speaking, do you think privacy and data protection regulators in Europe were right or wrong to investigate Google’s privacy policy and how it allows the company to collect and combine data on consumers? Base: All respondents (Bra 1037; Ind 1022; Jpn 1028; SKr 1036; Aus 1044)


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Is current regulation sufficient? (global)

Globally, consumers think that regulators should do more to force Google to comply with existing regulations on privacy and the protection of personal data

Q4: Europe: And do you think that national regulators should be doing more or less to force Google to comply with existing European Directives on privacy and protection of personal data? Non Europe: And do you think that national regulators in general should be doing more or less to force Google to comply with existing rules and regulations on privacy and protection of personal data? Base: All respondents (n=10354)

Should be doing more

Current action is about right

Should be doing less Don't know

65%

18%

5%11%

o Two out of three (65%) of consumers surveyed believe that national regulators should do more to force Google to comply with existing regulations concerning online privacy and the protection of personal data.

o Around one in five (18%) think the current level of action is about right.o One in ten (11%) say they don’t know suggesting more education is required on what action is being taken and how this

benefits consumers.


22

Is current regulation sufficient? (by market)

In all countries surveyed (apart from Japan) consumers believe that national regulators should do more to force Google to comply with existing regulations

Q4: Europe: And do you think that national regulators should be doing more or less to force Google to comply with existing European Directives on privacy and protection of personal data? Non Europe: And do you think that national regulators in general should be doing more or less to force Google to comply with existing rules and regulations on privacy and protection of personal data? Base: All respondents (UK 2050; Ger 1050; Esp 1037; Fra 1050; Bra 1037; Ind 1022; Jpn 1028; SKr 1036; Aus 1044)

UK GER ESP FRA

More 66% 73% 80% 70%

Current action is about right 14% 18% 12% 16%

Less 4% 2% 3% 6%

Don’t know 16% 6% 5% 8%

BRA

More 80%

Current action is about right 13%

Less 3%

Don’t know 5%

IND

More 60%


Less 13%

Don’t know 8%

JPN SKR

More 31% 59%

Current action is about right 36% 19%

Less 6% 11%

Don’t know 27% 12%

AUS

More 69%


Less 3%

Don’t know 11%

o In Japan, views are fairly evenly split between ‘more regulation’ (31%), ‘current action is about right’ (36%) and ‘don’t know’ (27%).


23

Is current regulation sufficient? (Europe)

More Current action is about right

Less Don’t know

66%

14%4%

16%

73%

18%

2% 6%

80%

12%3% 5%

70%

16%6% 8%


Q4: And do you think that national regulators should be doing more or less to force Google to comply with existing European Directives on privacy and protection of personal data? Base: All respondents (UK 2050; Ger 1050; Esp 1037; Fra 1050)

In all European markets, consumers say national regulators should do more to force Google to comply with EU directives concerning data protection and privacy

o At least two-thirds in all European markets surveyed say that national regulators should be doing more to force Google to comply with existing European Directives on privacy and the protection of personal data.


24

Consumers in non European markets, aside from Japan, agree that national regulators should be doing more to force Google to comply with existing rules concerning data protection and privacy online

More Current action is about right

Less Don’t know

69%

17%

3%11%

60%

19%13%

8%

31%36%

6%

27%

59%

19%11% 12%

80%

13%3% 5%


o In all non European markets apart from Japan, consumers think national regulators should be doing more to force Google to comply with current regulations concerning online privacy and data protection.

o The relatively high score for ‘current action is about right’ (36%) in Japan is probably a reflection on the recently introduced anti-piracy legislation which makes Japan one of the most stringent anti-file sharing regimes in the world.*

Is current regulation sufficient? (non Europe)

Q4: And do you think that national regulators in general should be doing more or less to force Google to comply with existing rules and regulations on privacy and protection of personal data? Base: All respondents (Bra 1037; Ind 1022; Jpn 1028; SKr 1036; Aus 1044)* Background on file-sharing legislation in Japan: http://www.bbc.co.uk/news/technology-19767970; http://www.wired.co.uk/news/archive/2012-10/02/japan-strict-copyright-law

http://www.bbc.co.uk/news/technology-19767970

http://www.bbc.co.uk/news/technology-19767970


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Summary of results


26

Summary of results

Summary of results

UK GER ESP FRA AUS IND JPN SKR BRA

Concern over privacy online Concerned Not (very)

concernedVery

concerned Concerned Very concerned

Very concerned

Very concerned

Very concerned

Very concerned

Gathering of personal data

by big companies

Harmful HarmfulEnhances consumer experience

Harmful HarmfulEnhances consumer experience

Neither Very harmful

Enhances consumer experience

EU right to investigate

GoogleRight Right Right Right Right Right Don’t know Mostly

right Right

National regulators

should do more or less

More More More More More MoreCurrent action is

about rightMore More


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Recommendations


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Key findings and recommendations

KEY TAKEAWAY: Big Brother Watch has a role to play in educating the public globally on the issues and in acting as an advocate for their concerns. Any communications activity undertaken should reflect market nuance

Recommendations:• More work could be done globally to

establish what the key concerns are in each market to better inform communications activity.

• Big Brother Watch has a role to play in educating consumers as to what the main threats to their security online are and what consumers can do to protect themselves against them.

• More work could be done in Germany to educate the public about the threats that exist as concern is currently weaker in this market than in others.

Recommendations:• More work could be done to establish

what the public knows about how big companies collect and use their data and to educate them on this if they don’t know.

• Big Brother Watch has a role to play highlighting public concern in this area to regulators and policy makers nationally.

• Messaging on this subject should be tailored to each country to account for market nuance as opinions by market differ on this subject.

Finding: Majority of consumers globally think regulators in Europe were right to investigate Google's new privacy policy and most think more should be done to

force Google to meets existing regulations.

Recommendations:• Big Brother Watch should highlight the

public appetite for more action to regulators and policy makers.

• Criticism from Google on regulatory action can be refuted by the fact the public regulators were right to investigate their new privacy policy.

•Specific work should be done in Asia to remind consumers of the actions regulators can take and why this is beneficial to them.

Finding: A majority of consumers globally are concerned about their

privacy online.

Finding: More consumers globally believe that big companies gathering

personal data is harmful to consumers rather than enhancing their online experience. However, opinions are

divided, particularly in Asia.


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Results by gender and age


Summary of results by gender and age

Base: UK (All 2050; Men 966, Women 1084; 18-24 184, 25-34 319, 35-44 388, 45-54 367, 55-64 327, 65+ 465)*Concerned = very/fairly concerned, Not concerned = not at all/not very concerned

Concern over personal privacy online

TOTAL Men Women 18-24

25-34

35-44

45-54

55-64

65+

Concerned* 68 63 73 59 68 71 66 67 73

Not concerned 29 34 24 34 27 26 31 30 27

Don’t know 3 3 3 7 4 2 3 3 0

Gathering of personal data…

Harms consumers 46 48 44 43 43 45 45 45 52

Enhances consumer experiences 18 20 16 24 24 22 16 12 11

Neither 21 22 20 12 16 20 23 28 24

Don’t know 16 11 20 21 17 14 16 15 14

Right 71 72 69 65 61 66 72 79 79

Wrong 11 11 10 10 16 14 9 9 7

Don’t know 18 17 20 25 24 20 19 12 14

More 66 68 65 51 57 64 72 75 74

Current action is about right 14 15 14 14 16 15 13 14 15

Less 4 5 3 8 8 6 1 1 1

Don’t know 16 13 19 28 20 15 15 11 11

Views on personal data collected by big companies

European regulators right or wrong to investigate Google’s privacy policy?

Should national regulators (in general) do more or less to force Google to comply?

Gender (%) Age (%) (%)



25-34

35-44

45-54

55-64

65+

Concerned* 42 43 42 55 49 39 48 43 33

Not concerned 56 55 57 44 51 59 52 55 65

Don’t know 1 1 1 2 1 2 0 1 2


Harms consumers 39 44 35 48 35 39 46 35 37


Neither 30 28 33 21 32 31 27 31 34

Don’t know 9 7 11 6 5 10 8 11 9

Right 69 75 63 72 69 67 69 69 70

Wrong 14 12 17 16 21 11 17 9 14

Don’t know 16 13 20 12 11 22 14 22 15

More 73 75 71 75 75 65 76 74 76


Less 2 3 2 5 3 4 2 0 1

Don’t know 6 4 8 6 3 8 6 8 6






Base: Germany (All 1050; Men 537, Women 513; 18-24 110, 25-34 161, 35-44 224, 45-54 199, 55-64 156, 65+ 200)*Concerned = very/fairly concerned, Not concerned = not at all/not very concerned



25-34

35-44

45-54

55-64

65+

Concerned* 90 90 91 93 87 93 90 93 88

Not concerned 10 10 9 6 13 7 10 7 12

Don’t know 0 0 1 1 0 0 0 0 0


Harms consumers 38 40 35 39 40 35 36 40 38


Neither 9 7 11 5 9 8 12 12 8

Don’t know 6 5 7 6 4 5 8 5 7

Right 78 77 79 84 75 82 78 78 74

Wrong 12 13 11 11 14 11 9 10 14

Don’t know 10 9 11 5 10 7 13 12 12

More 80 78 82 72 82 83 80 87 76


Less 3 4 1 4 4 3 0 1 2

Don’t know 5 3 6 5 4 4 6 7 4






Base: Spain (All 1037; Men 540, Women 497; 18-24 110, 25-34 233, 35-44 217, 45-54 175, 55-64 157, 65+ 145)*Concerned = very/fairly concerned, Not concerned = not at all/not very concerned



25-34

35-44

45-54

55-64

65+

Concerned* 72 73 71 82 81 74 71 65 63

Not concerned 26 27 26 16 18 24 26 33 36

Don’t know 2 1 2 1 1 2 3 2 1


Harms consumers 44 49 40 53 48 41 41 44 43


Neither 11 9 13 8 10 12 12 13 11

Don’t know 9 7 12 9 10 11 8 10 8

Right 76 79 73 84 75 72 75 77 75

Wrong 12 11 13 6 13 14 11 12 12

Don’t know 12 10 15 9 12 14 13 11 13

More 70 71 68 68 72 65 66 74 73


Less 6 6 5 5 4 7 6 7 4

Don’t know 8 7 10 10 8 9 11 7 6






Base: France (All 1050; Men 503, Women 547; 18-24 124, 25-34 186, 35-44 200, 45-54 194, 55-64 167, 65+ 179)*Concerned = very/fairly concerned, Not concerned = not at all/not very concerned




25-34

35-44

45-54

55-64

65+

Concerned* 85 84 86 78 82 86 85 90 90

Not concerned 14 15 14 21 17 13 15 10 10

Don’t know 0 0 0 1 1 1 0 0 0


Harms consumers 40 43 37 37 33 43 39 38 49


Neither 18 16 19 16 18 18 14 20 19

Don’t know 17 12 23 15 17 15 19 19 18

Right 74 75 74 71 67 75 69 78 84

Wrong 9 11 7 9 8 9 14 8 5

Don’t know 17 15 20 20 25 16 17 14 10

More 69 70 67 56 61 70 74 70 80


Less 3 4 2 7 7 5 1 0 0

Don’t know 11 8 14 14 12 10 11 13 6





Base: Australia (All 1044; Men 499, Women 545; 18-24 139, 25-34 184, 35-44 191, 45-54 181, 55-64 160, 65+ 189)*Concerned = very/fairly concerned, Not concerned = not at all/not very concerned




25-34

35-44

45-54

55-64

65+

Concerned* 94 93 96 94 94 94 94 97 93

Not concerned 5 6 3 4 4 5 5 3 7

Don’t know 1 1 1 1 3 1 1 0 0


Harms consumers 32 31 33 29 35 29 37 34 31


Neither 12 10 14 12 9 12 13 10 22

Don’t know 8 6 9 8 5 8 9 13 5

Right 73 77 67 73 77 72 71 65 70

Wrong 10 8 13 15 11 9 10 7 5

Don’t know 17 14 20 13 12 19 19 28 25

More 60 62 57 54 66 58 62 60 59


Less 13 13 12 16 13 16 9 7 3

Don’t know 8 7 10 8 6 9 11 12 8





Base: India (All 1022; Men 568, Women 454; 18-24 294, 25-34 275, 35-44 198, 45-54 134, 55-64 80, 65+ 41)*Concerned = very/fairly concerned, Not concerned = not at all/not very concerned




25-34

35-44

45-54

55-64

65+

Concerned* 90 88 92 88 91 93 91 88 86

Not concerned 10 12 7 11 9 7 9 11 14

Don’t know 0 0 1 1 0 0 0 1 0


Harms consumers 32 32 32 27 31 34 33 35 44


Neither 9 8 10 14 7 5 12 7 12

Don’t know 7 6 9 6 5 10 8 5 14

Right 80 81 80 78 82 82 84 77 77

Wrong 8 10 6 9 8 7 7 9 11

Don’t know 11 9 14 12 10 11 9 14 12

More 80 81 79 74 80 84 81 89 74


Less 3 4 2 4 1 2 3 2 8

Don’t know 5 3 6 4 7 3 3 3 7





Base: Brazil (All 1037; Men 524, Women 513; 18-24 273, 25-34 259, 35-44 215, 45-54 141, 55-64 117, 65+ 32)*Concerned = very/fairly concerned, Not concerned = not at all/not very concerned




25-34

35-44

45-54

55-64

65+

Concerned* 84 83 85 86 81 80 82 86 86

Not concerned 14 16 12 12 17 17 15 13 12

Don’t know 2 1 3 1 2 3 3 0 2


Harms consumers 21 23 19 28 22 27 19 17 17


Neither 51 52 50 46 49 55 50 54 51

Don’t know 17 13 21 14 18 9 20 19 21

Right 29 33 24 28 34 32 26 28 26

Wrong 17 20 15 23 17 16 21 15 16

Don’t know 54 47 60 49 49 53 53 58 57

More 31 35 27 28 31 33 38 28 30


Less 6 7 4 4 9 2 7 6 6

Don’t know 27 21 32 24 26 24 28 30 27





Base: Japan (All 1028; Men 538, Women 490; 18-24 87, 25-34 157, 35-44 185, 45-54 157, 55-64 235, 65+ 207)*Concerned = very/fairly concerned, Not concerned = not at all/not very concerned




25-34

35-44

45-54

55-64

65+

Concerned* 81 78 84 84 83 84 80 81 73

Not concerned 18 22 14 16 17 15 19 19 24

Don’t know 1 0 1 0 0 1 1 0 3

Gathering or personal data…

Harms consumers 78 80 76 70 81 84 79 79 73


Neither 5 6 5 8 2 4 4 5 9

Don’t know 9 6 12 15 11 4 8 8 10

Right 48 54 42 40 50 50 47 47 54

Wrong 23 23 23 23 19 23 21 28 28

Don’t know 29 23 35 37 31 27 32 25 18

More 59 62 55 44 62 63 64 66 51


Less 11 12 10 13 9 9 8 10 17

Don’t know 12 8 16 17 15 11 13 6 6





Base: South Korea (All 1036; Men 561, Women 475; 18-24 155, 25-34 195, 35-44 213, 45-54 225, 55-64 189, 65+ 59)*Concerned = very/fairly concerned, Not concerned = not at all/not very concerned

39

For more information please contact:

Keiran PedleyResearch Team Manager - Political & [email protected] 7871 8664


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