PULSES

PULSES IN SOUTH AFRICA An overview of awareness

CONSUMER WANTS AND NEEDS - PULSE ATTRIBUTES

Nutrition I % Cup Cooked

Protein (g) Fibre (g) Fat (g)

Rice 2 0 . 3 0 . 2

Corn 2.5 1.8 1.1

Wheat Berri es

3 . 5 4.3 0 . 5

Quinoa 4 2.6 1.8

LENTILS 9 8 0.4

IYP 2016 W WW. IYP 2016.0R G

COMMITTEES

• 36 countries • South Africa – 11 partners • Focus on consumer awareness,

government relations,food security

PULSES

PULS ES

PULSE FEAST

• 141events in 36 countries • #PulseFeast trending globally on Twitter • #LovePulses • #PulseRecipes • #IYP2016 • @LovePulses

Global Pulse Brand Consumer Ca mpain

Funding Pa rtners §

I LTA SASuilWAN

Pr rowers

GLENCO . \CIU( LLTUK,\ L ['11.0DLClS

Pulse Canada

C"anadum ( 'Of!'

( e ACOS

IL A Grain inc

AWAM CROUPOF COMPANIES PULSES

EMCO lnwrnational DMCC

Nutrition and Health Based Pr omotions

H e a l t h Sustainability

THE GOAL • Increase awareness • Increase consumption • Increase production • Increase business pulse industry to

create demand domest ical ly and internat ional ly

THE OPPORTUNITY Align pulse attributes... with consumer wants and needs. Create the awareness of how sustainable pulses are

• Increase awareness • Increase consumption of

pulses

Estimated South African media value of over R10 million

Ages 8-60

LSM – 1 – 10 Millennial Ta rget 18 - 34

Creating Awareness

THE MATIC A REAS Food Security, Nutrit ion

& Innovation

IYP 2016 Init iatives

Market Access & Stability

Productivity & Environmental Sustainability

PULSES

CONSUMER WANTS AND NEEDS - PULSE ATTRIBUTES

Health

Lesson Plans

Lesson Plans

Banner Ad s

Print Ad s

South African Signature Dish - Potjie

South African Signature Dish - Potjie

Local Pa rtners

PULSES

Create a Movement Pulse Pledge

• 333,219 page views, 86,480 users (56% CDA,41% u.s.) • 8,491Pl edges (87% CDA, 1 1 % U .S.)

For more information,visit W WW. IYP 2016.0R G

dmiller@agtfoods.com

THANK YOU W WW. IYP 2016.0R G

dmiller@agtfoods.com