INTRODUCTION

The Indian auto component industry is posed to be the next big success story from the IT

industry. The component sector has made significant inroads over the previous years. Roots

Industries India Limited is a leading manufacturer of air horns in India and 11 th largest horn

producing company in the world.

Roots Industries India Limited was started as American Auto Service in 1970 which

promoted coil producing and winding services to electric producing horn companies. It is the

first company to produce servo brakes for light motor vehicles in the year 1972 .In the year 1990,

Roots Industries India Limited was established to take over the production of electric horns. Its

headquarters located at Coimbatore.

ROOTS have been a dominant player in manufacturing the horns and other products like

castings, cleaning machines. Since its establishment in 1970, ROOTS had a vision and

commitment to produce and deliver quality products adhering to International Standards.

ROOTS products have successfully made their presence loud and clear in the global

market. Roots horns are exported over 15 countries worldwide. A major share of the exports

goes to USA, Japan, Middle East and South America.

HISTORY OF THE COMPANY

Roots Industries India Limited at Coimbatore was promoted by Mr.K.Ramasamy , a

Master Degree Holder in Automobile Engineering from Lincoln Technical Institute, USA. He

established his reputation as a designer, inventor and innovator. Roots have been a dominant

player for the last 10 years in India. The Auto products has 60% of replacement market.

Roots are the first horn manufacturer to get ISI Approval for its horns. They are the first

horn company to get ISO/TS 16949, QS 9000 and VDA 6.1 Certification. Since its establishment

in 1970, Roots had a vision and commitment to produce and deliver quality products adhering to

International Standards. With a strong innovative base and commitment to quality, Roots

Industries India Ltd has occupied a key position in both international and domestic markets as

suppliers to leading OEMs . Roots vision is to become a world-class company manufacturing

quality products and excel in human relation.

Roots single minded pursuit of enhancing the quality of life has led to many other

diversifications. Roots, today is a multifaceted corporate entity with interests in automobile

accessories, cleaning equipment, castings, precisions tools, hi-tech engineering services,

healthcare and education.

SCOPE OF THE STUDY

The organization study at Roots Industries India Limited aims at getting accustomed to

the business environment for a period of one month. The study was conducted to understand the

structure, function and process of various departments and their interdependence.

OBJECTIVE OF THE STUDY

The organization study was carried out in Roots Industries India Limited, situated at

Coimbatore to achieve the following specific objectives:

To familiarize with organization structure and its functioning.

To familiarize with different departments in the organization.

To understand key business processes carried out in an organization.

To understand the extent of technology adoption in various activities of the organization.

To understand the growth and diversification strategies of the organization.

To study the overall performance of the organization.

To understand various employee welfare activities and training activities.

To understand the steps taken to increase the productivity of the organization.

To conduct SWOT analysis to the organization.

NETWORK

Roots products have successfully made their presence loud and clear in  the global

market.  Roots horns  are exported to over 15 countries worldwide. A major share of the exports

goes to USA, Japan, Middle East and South America. Roots is the only Indian company that

meets the demanding standards of the Japanese markets.  Roots cleaning equipment and die cast

parts, etc. are exported to USA, Europe, Australia, Japan, Far East, South America and several

other advanced countries.

MISSION

The mission of Roots has always been to locate and mould exceptional leaders and to

extend organisation solutions to customers worldwide and there by enhance the Roots

competitive advantage. The company is deeply committed to human relations based on the key

values like activity focus, discipline, experience, innovation, integrity, introspection,

professionalism, quality culture and team work.

VISION

We will stand technologically ahead of others to deliver world-class innovative products

useful to our customers. We will rather lose our business than our customers' satisfaction. It is

our aim that the customer should get the best value for his money.

Every member of our company will have decent living standards. We care deeply for our

families, for our environment and our society. We promise to pay back in full measure to the

society by way of selfless and unstinted service.

ENVIRONMENTAL POLICY

With due concern towards maintaining and improving the Quality of Life, Roots is

committed for sustainable development by minimising pollution and conserving resources.

This will be achieved through continual improvement in Environmental Awareness

of all employees & associates , Legal Compliance and Objective towards Environmental

Protection.

ROOTS FAMILY

S.NO ROOTS GROUP OF COMPANIES PRODUCTS

1 Roots Industries India Limited Electric Horns

2 Roots Cast Private Limited Aluminium & zinc pressure die cast

3 Roots Multiclean Ltd Cleaning machines

4 Roots Polycraft Plastic components

5 Roots Precision Products Pvt Ltd Dies, Tools, Jigs, & Fixtures

6 Roots Auto Products Pvt Ltd Air horns, Switches & controllers

7 Roots Metrology Laboratory Instrument calibration, Quality system,

Consultancy

8 R K Nature Cure Home Nature therapy,Yoga and Massages

9 Satchiananda Jothi Nikethan International School

10 Integral Yoga Institute Yoga and Meditation

11 Roots Industries Malaysia Sdn. Bhd Electric Horns

ROOTS INDUSTRIES INDIA LIMITED

Roots Industries India Limited places a premium on original technology and innovation.

Its technical collaboration with Robert Bosch S.S Spain in 1995 has helped it to further

strengthen its R&D activities and technical competence. This collaboration along with roots

indigenous talent has kicked off a spree of growth unmatched in the history of automobile OE

manufacturers.

ROOTS CAST PRIVATE LIMITED

Roots Cast Private Limited was established in 1984 to meet the captive requirements of

the Roots group. With its ever probing eye on the needs of the market, the company in the late

80s expanded its operations to manufacturer high pressure die cast aluminum and zinc

components to the exacting needs of various customers in automobile and textile industries with

a high degree of quality and perfection. RCPL, now has established itself as a major player in the

die cast component manufacturing. The expertise built the core activities like tool design, tool

making and pressure die cast component manufacturing.

Manufacturers of Aluminum and Zinc based alloy components through High Pressure

(HPDC) & Gravity Die Casting (GDC) processes, having dedicated facilities for Assemblies &

Sub-assemblies with complete test benches.

ROOTS POLY CRAFT

Roots polycraft was established in 1988 to manufacture plastic components. It is

equipped with latest microprocessor injection molding machines to maintain consistent process

parameters.

ROOTS PRECISION PRODUCTS PRIVATE LIMITED

Roots Precision Products were established in 1987 to address the in-house tooling needs

of the diverse industries in Roots resources, the company has become self-sufficient. It is

catering to the needs of various industries. RPP acts as a one-step solution for tooling and

precision machining.

Products & Services

Fixtures

Jigs

Plastic Injection Mold

Press Tools

Pressure Die Casting Dies

ROOTS AUTO PRODUCTS PRIVATE LIMITED

Roots Auto Products Private Limited, the largest supplier of Air Horns in India caters to

the needs of several OEMs. Roots Auto Products Private Limited was established in the year

1975 at Coimbatore Tamil Nadu and since then we are engaged in the manufacturing, exporting

and supplying of Auto Electrical Accessories, Auto Electrical Holders, Switches & Wiring

Harnesses, Automotive Relays, Cables, Automotive Safety Products, Air Horns and Air Horn

Accessories. Owing to the industrial expertise of our team we are able to fabricate a range of

products that is as per the market demands and expectations of the customers. Our range

comprises of Extra Safety Hoses, Two Wheeler Security Systems, Blade Fuse Holders,

Automotive Flashers, Automotive Fuses, Reverse Light Switches, Battery Booster Cables, Horn

Relays and many more.

ORIGINAL EQUIPMENT MANUFACTURER

The horns manufactured by ROOTS INDUSTRIES INDIA LTD are employed as Original

Equipment by a number of vehicle manufacturers.

Ashok Leyland

Kamaz Vectra

Volkswagen India

Hindustan Motors

Mahindra & Mahindra

Mitsubishi Lancer

Tata Engineering

Harley Davidson

Toyota Kirloskar

Mercedes Benz India

Volvo India

Caterpillar India

Skoda Auto India

Navistar

ALLIANCES

GLOBAL ALLIANCES FOR COMPETITIVE ADVANTAGE

Roots is a leading Original Equipment supplier to major vehicle manufacturers like

Mercedez Benz, Mitsubishi, Mahindra & Mahindra, Toyota, Fiat, TELCO, Harley Davidson,

Navistar etc. The ever demanding requirements of Customer satisfaction has strengthened the R

& D activities and increased Roots technical competence to International Standards.

Roots Multiclean Ltd. (RMCL) is a joint venture with Hako Werke & Co., Germany, one

of the largest cleaning machine manufacturers with global operations. RMCL is the sole

representative in India and SAARC countries for Hako Werke's entire range of cleaning

equipment. The quality of RMCL products are well established that Hako buys back a major

portion for their global market.

RMCL also represents several global manufacturers of cleaning products and is gearing

itself up to provide customized, total cleaning solutions.

LIMITATION OF THE STUDY

There were some limitations in conducting the organization study at Roots Industries

India Limited as follows,

There were difficulties in obtaining data from executives and managers due to their busy

work schedule.

An in-depth study of the company could not be carried out due to shortage of time.

The reliability of study largely depends upon the information given by the company

executives.

The company has the limitation to disclose their financial details, so the detailed analysis

of the financial performance of the company is not possible.

COMPANY PROFILE

Registered office of the company : Roots Industries India Limited,

R.K.G. Industrial Estate,

Ganapathy,

Coimbatore-641006.

Factory : Kathirnaicken palayam road,

Thoppampatty post,

Coimbtore-641017

Year of Establishment : 1970

E-mail Address : info@roots.co.in

Website Address : www.rootsindia.com

Name of the Chairman & : Mr.K.Ramaswamy

Managing Director

Chief Executive Officer : Mr.O.A.Balasubramaniam

Chief Finance Officer : Mr.K.Ravi

Head Corporate HRD : Mr.Kavidasan.

Name Of the Auditor : Mr. Subramanian,

Vasudev & Co,

Chartered Accountants,

Salem.

Name of the Bankers : State Bank of India, National Bank, City Bank etc.

Main product manufactured : Electric horns, Vaccum cleaner, swippers, etc

Machines Available : Synthesis, meteor etc…

Main Exports : Japan, USA, Middle East and South America

Principle ethics of a company: Quality policy, KAIZEN.

ORGANISATION CHART:

Executive Chairman/ Managing Director

Mr. K. Ramasamy

Roots Industries (Malaysia) Sdn. Bhd

Director Operations

B. Bharathkumar

Roots Industries India Limited

Director

S. Kavidasan

Roots Multiclean Limited

Vice President

K. Guhan

Roots Cast Private Limited

Roots Polycraft

Chief Executive Officer

O.A. Balasubramaniam

Roots Auto Products Private Limited

Director Operations

K. Saravanasundaram

Roots Precision Products Private Limited

Chief Executive Officer

D. Sivaprakasam

OWNERESHIP PATTERN:

Chairman

Company Secretary

Manager

Assistant Manager

Associates

DEPARTMENTS

VARIOUS DEPARTMENTS

Human Resource Department

Finance Department

Production Department

Purchase Department

Stores Department

Quality Department

Marketing and Sales Department

Export department

Information Technology Department

HUMAN RESOURCE DEPARTMENT

At present there has been growing awareness for the importance of human force in

corporate enterprise. The main objective of the human resources department is to utilize the

human resources efficiently and effectively to improve the growth of the business organization.

Human Resources Department is a management function that helps the company to recruit,

select, train and develop staff members. HR department is concerned with the people’s

dimension in organization. The functions and principles of HRD are applied to develop, maintain

and compensate the employees in organization.

HRD PRACTICES IN ROOTS

Focuses

Learning

Knowledge

Skill

Positive Attitude

Performance

Performance = Skill*Motivation*Opportunity

Approches

Accepts & Appreciates

Educate & Elevate

Enrich the Potential

Balanced & Leadership

Accept noble failure industrial – Responsible Citizen

HR Objectives

Customer Satisfaction

Concern for Society

Concern for Employee’s Satisfaction

Customer Satisfaction

Through Employee’s Satisfaction

Development and Skill

Developing pro – customer approach

People for future

Future for people

Development of staff

Job enrichment

Empowerment

Concern for Society

Safety

Health

HR Philosophy

Openness and mutual trust

Team culture

Customer first WIN WIN strategy

Empowerment

Welfare Activities

Marriage loan

Group Insurance Scheme

The company HR department follows two functions. They are as follows:

Managerial Function

Planning

Organizing

Motivation

Controlling

Operative Function

Procurement, recruitment, selection.

Job analysis and design.

Performance appraisal function.

Compensation

Employee training and development.

Integration

Maintenance and communication.

Roots have strong people oriented work culture that can be seen and felt across of its

members concern. Whether they work in group or in an isolation their effort is well-appreciated

and achievements are well-rewarded. They have sense of belonging and they reveal in an

environment of openness and trust.

Roots as learning organization systematically train all its employees at all levels. Train

them to meet new challenges and can share ideas, feelings and opinion. Best suggestions are

rewarded. At Roots, people across group companies interact at working and seminars and get to

know each other individually.

HR Policies

Personal Culture

The management has been encouraging and promoting a very informal culture, "Personal

touch", sense of belonging, enabling employees to become involved and contribute to the success

of the company. The top management also conscientiously inculcates values in the people.

Work Environment

Special and conscious efforts are directed towards house keeping of the highest order.

Renovation and modernization of office premises and office support systems are carried out on

an on going basis.

Training

Roots believe in systematic training for employees at all levels. As a part of the

Organizational Development efforts, training programmes are being conducted in-house, for

employees at all levels. In addition, staffs are also sponsored for need based training programmes

at leading Management Development Institutes.

Total Quality Management

Customer Focus is not merely a buzzword but it has become an important factor of every

day work and has got internalized into the work environment. There is an equal emphasis on

internal customer focus leading to greater team efforts and better cross-functional relationship.

Quality Circle Movement

To ensure worker participation and team work on the shop-floor, Roots Industries

Limited has a very effective Quality Circle Movement in the organization. As on today Roots

Industries Limited has 3 operating Quality Circles having 24 members and some of them have

won awards at different conventions and competitions.

Through interaction with workmen in these sessions, a process of 2-way communication

has been initiated and valuable feedback has been received on worker feelings, perception,

problems and attitudes. Simultaneously management has communicated the problems faced by

them and the plans to overcome these problems.

Good Morning Assembly

The management aims in operator's mental & physical fitness and it is ensured through

the GMA.

The operators and shift supervisor, assemble before the I shift beginning and do

occupation of fitness exercise, discuss about the Quality Safety & Production aspects of the

previous shifts and take Quality / Safety oath.

Through interaction with workmen in these sessions, a process of 2 way communications

has been initiated and valuable feedback has been received on worker feelings, perception,

problems and attitudes. Simultaneously management has communicated the problems faced by

them and the plans to overcome these problems.

Lasting relationship will evolve only when people know that their work is valued and that

they contribute meaningfully to the growth of the organization. At Roots, people across the

group companies, through interactions at workshops and seminars, get to know each other

individually, share their common experiences and learn something about life.

FINANCE DEPARTMENT

Finance is the blood of every business. Finance is that activities which is concerned with

acquisition and conversion of capital funds in meeting the financial needs and overall objectives

of business enterprises. The main function of finance department is referred to the process of

raising the funds and utilities of funds or provides finance to various departments as per the

requirements.

A finance department is the heart of the company. Finance is required as day to day

affairs of the concern. Any business cannot be started without finance. Maintaining of accounts

and finance is important and risky affair. This department has overall responsibility for financial

department all purchases and sales activated are connected with the new techniques in preparing

new accounts. In this department all the activities like finance, accounts and secretarial functions

are carried out. The finance department is working efficiently in the concern. The records

maintained in the company are cash book, petty cash book, bills receivable book, bills payable

book, pass book and other general books.

Roots Industries deals with almost advanced banks. So that they can take loans like short

term or long term, whenever they face immediate finance. If they want to raise immediate funds,

they receive letter of invitation from every banks regarding the terms and conditions of loans, so

that they can compare and choose the best service provided by the concerned banks.

Objectives of the Department

To make a decision concerning the use of limited resources including identification

of crucial decision and determination of objectives and goals.

To effectively direct and control the organization, human and material resources.

To maintain and report on the custodianship of resources.

To facilitates the social function and control.

Banks of Roots Industries India

State Bank of India.

Canara Bank

Punjab National Bank

HDFC Bank

ICICI Bank

Citi Bank

Indian Overseas Bank etc.

Software Used

SAP (System Analysis and Program Development)

RIMS (Roots Intergrated Management System)

ERP

B e f o r e u s i n g S A P S o f t w a r e R o o t s I n d u s t r i e s h a d u s e d M R P 9 0 0 0

S o f t w a r e . I t i s mostly used for materials, only to rephrase it SAP have introduced.

SAP Software used in all the kind of the transactions. SAP is a German based Software

Company they developed the software and named it as SAP.

RIMS Software is developed by the Roots Industries

RIMS are used in Roots Multiclean, Roots Polycraft, Roots Cast and  Roots

Precision Industries.

Department Structure:

Main Activities Carried in Finance Department

Companies fund

Consists of paid up capital, reserves and surplus, loans and advances, shares and

premium accounts etc.

Maintaining funds

Main function is to maintain funds and run business successfully.

To check optimum level of fund is always present.

Continuous monitoring mechanism to keep track of collection period.

VP Finance

Deputy Manager

Assistant Manager

Senior Officer Associates

Officers

Finance Director

To purchase raw materials, components, salary to staffs, payment to creditors, payment

of taxes for the funds are maintained.

Budgeting

It is made every year in the month of January or February. It is prepared by comparing

previous years record. The demand and various other factors are stored according to cost

incurred and profit obtained.

Payment to vendors

It is an important activity of finance department. Company maintains a standard period

of 60 days from date of bill passing and 30 days in case of some special occasions. They make

payment through cheque. The company also has a grace period of 5 days in case of default in

payment.

Types of Payment:

Cheque

Real time gross settlement

National electronic fund transfer

Telegraphic transfer( transferring funds overseas)

Debtors Collection

Like creditor payment, debtors are also allowed a period of 60 days from date of passing

of bill to make payments. The company also offers special cash discounts to parties who makes

payments faster. The customers who play immediate payment are allowed 2.5% cash discount

and if a party pays within 20 days he/she is allowed 2 % cash discount and if party defaults in

paying debt will be charged 18% overdue on bills.

Preparation of BRS

A Bank Reconciliation is a process that explains the difference between the bank balance

shown in an organization bank statement, as supplied by the bank and the corresponding amount

shown in the organization own accounting records at a particular point of time. BRS is written in

cheque when issued in our book but it will take time in the bank. BRS is an important report in

finance statement.

Preparing MIS reports

Management Information System records every month management of profit and loss

account, creditors and debtors payment, and budget analysis. In MIS creditors account will take

60 days. If it goes above 90 days, it will have to face questioning. Debtors are also similar to

creditors. MIS report also support decision making and it helps to integrate the decision maker

and the quantitative model being used.

Keeping records

Purchase Journal

Sales Journal

Cash Book

Bank Book

Expenses Ledger

Stock Registers

Bills should be maintained for 10 years pertaining to all expenses and assets

Audit

Internal Audit

External Audit

Returns filing

Sales Tax Return Monthly – Monthly

TDS Filing – Quarterly

Income Tax Filing – Yearly Once

Central Excise and Service Tax Return Filing

Issue of C forms for inter-state purchase.

Collection of C forms for inter-state sales.

Issue of TDS certification (FORM 16A).

PRODUCTION DEPARTMENT

Production process is a part of the company which is concerned with the transformation of

a range of input into the required output having the requisite quality level. In this company they

produce various models of horns with QA 100% and the following is the method or procedure in

the production department.

The process in production department

Press shop

Powder coating

Coil winding

Assembly

Despatch

Various Products

Roots Industries India Limited specializes in the manufacturer of a wide range and line-up of

automobile horns. Roots is a leading supplier to all the major vehicle manufacturers like Ford,

Daimler Chrysler, Mitsubishi Lancer, Mahindra & Toyota, Tata Motors, Fiat Uno and Siena,

TELCO, TVS Motor company, Kinetic Honda, etc. Roots Industries India Limited places a

premium on original technology and innovation.

Wide Tone

Vibrosonic

Cleartone

Roots 90

Megasonic

Smartone

Spider

R 70

Sensors

Air Horns

Controllers

Switches

Relays

Electronic Flashers

Relays

Melody Makers

Security Systems

Mobile Charger.

PURCHASE DEPARTMENT

Proper buying of material and merchandise are of great importance in any business. If the

raw material is not of requisite quality, the cost of production would rise, profit will decline,

quality of finished products may go down etc. If raw materials are purchased in excessing

requirement there is an unnecessary tie-up of working capital with loan of interest, inaccuring

of storing and safe guarding expenses, the risk of obsolescence and deterioration of the raw

material is more. Hence Roots Industries Ltd takes careful steps in purchasing the materials at

the right time with adequate quality.

The purchase order shall contain a clear description of the products, drawing number,

quality, rate, delivery, schedules, terms payment, mode of dispatch and other relevant data.

Functions and authority of head purchase

To ensure smooth authority of purchase.

To develop subcontractors to ensure supply of quality materials.

To interact with other functional heads as when required.

To ensure implementation of ISO 9001:2000 quality systems in purchase.

To approve and revise procedures related to purchase.

To identify training needs of department persons.

To ensure department objectives are met out & continual improvement in the

department.

Frequency of purchase

Lesser the ability more the frequency of purchase.

More the ability less the frequency of purchase.

SUPPLIERS

There are 250 vendors all over India, the vendor supplies 4000 components based on the 5

product range.

Some of the Major suppliers of raw materials are:

JSW Steel Ltd.

Tata Steel.

Kalpana Engineering works.

Jyothi Rubbers.

Lancer Lader Tech Pvt. Ltd.

Green Technology Corporation.

Navodaya Industries.

Bisco Power Coating.

Jupiter Tools.

Sri Krishna enterprises

Power sonic electricals

Sealed Air India pvt ltd

Dirak India Panel Fittings

STORES DEPARTMENT

Stores management is a part of material function.The task of keeping relates to the study

of custody and preservation of material stock to their receipt, issue and accounting. The main

objective is to provide right material at right time when it is required and in the condition in

which it is required.

Functions:

Identification of all materials, receipt of incoming goods, inspection of all goods, storage

accounting, material handling, packing and dispatching, maintenance and stock record, stock

taking and disposal of scrap.

QUALITY DEPARTMENT

Roots are committed to provide world class products and services with due concern for

environment and safety of the society. This is achieved through total employee involvement,

technology up-gradation, cost reduction and continual improvement.

Quality Policies

We are committed to provide world-class products and services with due concern for the

environment and safety of the society.

This will be achieved through total employee involvement, technology up gradation, cost

reduction and continual improvement in,

Quality of the products and services

Quality Management system

Compliance to QMS requirements

Quality will reflect in everything we do and think

Quality in behavior

Quality in governance

Quality in human relation

Quality an all pervasive entity

Roots is committed to manufacture customer-centric and technology-driven products as

per the International Quality Standards. For example, the horns manufactured undergo a rigorous

life-cycle test and are subjected to an endurance of over 200,000 cycles of performance while the

industry norm requires only 100,000.

Roots believes in a quality culture that goes beyond just products. Equal emphasis is

given to quality in human relation and quality in service. Roots in its journey towards Total

Quality Management has reached important milestones: ISO 9001, QS 9000, VDA 6.1, ISO/TS

16949 and  ISO 14001 Certification, presently in the process of obtaining NABL accreditation

for our Metrology lab. The Group's TQM policy has a well-integrated Quality Circle.

Department Structure:

Implementation of 5S methodology:

5S is the name of a workplace organization method that uses a list of five Japanese words:

seiri, seiton, seiso, seiketsu, and shitsuke. The employees are given training on how to organize a

work space for efficiency and effectiveness by identifying and storing the items used,

maintaining the area and items, and sustaining the new order.

Manager- Quality Engineering

Manager- Quality Assurance

Associates

Assistance

Associates

Assistance

Department Head

There are five primary 5S phases:

Seiri (sort):

Remove unnecessary items and dispose of them properly

Make work easier by eliminating obstacles

Reduce chance of being disturbed with unnecessary items

Prevent accumulation of unnecessary items

Evaluate necessary items with regard to cost or other factors.

Seiton (straighten or streamline):

Arrange all necessary items in order so they can be easily picked for use

Prevent loss and waste of time

Make it easy to find and pick up necessary items

Ensure first-come-first-serve basis

Make workflow smooth and easy

Can also be translated as "set in order"

Seiso (shine):

Clean your workplace completely

Use cleaning as inspection

Prevent machinery and equipment deterioration

Keep workplace safe and easy to work

Can also be translated as "sweep"

Seiketsu (standardize):

Maintain high standards of housekeeping and workplace organization at all times

Maintain cleanliness and orderliness

Maintain everything in order and according to its standard.

Shitsuke (sustain):

To keep in working order.

Also translates as "do without being told"

Making the 5S philosophy a way of life so that the organization can maintain the gains

that have been achieved

SHITSUKE “focuses on defining a new status quo and standard of work place.”

Additional S's:

Safety:

The phase, "Safety", is sometimes added. There is debate over whether including this sixth "S"

promotes safety by stating this value explicitly, or if a comprehensive safety program is

undermined when it is relegated to a single item in an efficiency-focused business methodology.

Security:

The phase, "Security", can also be added. To leverage security as an investment rather than an

expense, the seventh "S" identifies and addresses risks to key business categories including fixed

assets (PP&E), material, human capital, brand equity, intellectual property, information

technology, assets-in-transit and the extended supply chain. Techniques adapted from those

detailed in Total security management (TSM) or the business practice of developing and

implementing comprehensive risk management and security practices for a firm’s entire value

chain.

ENGINEERING RESEARCH CENTRE (ERC)

It is involved in the continuous improvement and enhancement of design to increase

performance and reliability. The ERC functioning under three distinct heads cater to the needs of

Roots Industries, Roots Multiclean and Roots Auto Products.

Though there is a three-pronged operational ethos, the ERC is integrated and meshed

seamlessly with one single objective: that of design research and performance monitoring.

Through extensive product engineering, the ERC cell of ROOTS achieves the following:

Designing and developing new products with customer focus.

Conducting required tests to ensure product reliability.

Initiating necessary corrective and preventive action for ensuring peak performance

Fine-tuning products with available components to satisfy customer requirements 

The ERC consists of the best talent that includes engineering graduates, ITI brains and design

engineers. The team works with top-notch tools like

Proe2000i2 - for solid modeling

AutoCAD 2000 - for Drafting

CorelDraw V 8.0 - for Graphical Applications

MARKETING AND SALES DEPARTMENT

Roots Industries India Ltd focus on 3 kinds of market for their products namely,

Original equipment manufacturer (OEM)

Replacement market.

o Intrastate (within tamilnadu)

o Interstate (outside tamilnadu)

Export oriented market.

In the replacement market the major role is played by the mechanics. The mechanics word

of mouth is very important for the selling of the products to the customers. But to those

customers who are loyal to the products of the company, it doesn’t get affected at all, the

particular companies product prescribed by the mechanics determines the selling of the products

in the replacement market.The main aim of the company is to enhance the value and convenience

of the existing products and thereby attracting new customer and retain the existing customer.

From the company the distribution it is termed as the primary sales. Since it is the direct

sales.

From the distribution to the dealer it is termed as the secondary sales, from these sales

onwards it is not direct sales.

Department Structure:

From the dealer to the customer it is termed as the territory sales, where the mechanics are

playing a vital role in the selling of product to the customer.

The product are mainly exported to more than 15 countries such as Argentina, brazil,

Canada, Finland, Germany, Holland, Italy, Japan, Malaysia, Philippines, Singapore, Spain, Sri

Lanka, UAE, USA.

Sales Promotional Activities

Participating in International Marketing Exhibitions.

Advertising in news paper and magazines.

Giving discounts, warranties and after sales services.

Van campaigns

Chief Marketing Officer

Marketing Manager

Assistant Manager

Associates

Assistants

Distribution of products in replacement market:

Distribution in Coimbatore

Dealer

Retailer

Mechanics

Customers

Sales Procedures

Customer requirements

Order from customers

Verification or Evaluation

Order confirmation

Production

Delivery

EXPORT DEPARTMENT

In the global market EXIM departments has more importance for the success of

organization, because they are playing with foreign exchange activities. Roots Industries has

both Imports and Exports. Some of the most advanced products importing from various countries

and 60% the Roots products are exported to the major developed countries like North America,

Germany, UK, Canada, Japan, Holland, South Africa, Middle east countries etc.

Export Procedures

Receipt of order.

Approach Bank for Pre-Shipment Credit (such as packing credit).

Obtain ECGC.

Prepare post-shipment document.

Post Shipment Credit.

Liaison with C&F agent for completing shipment facilities.

Advice customer insurance.

INFORMATION TECHNOLOGY DEPARTMENT

It is widely developed in country which has greater impact in company also. The

company adopts SAP ERP package. It is being used in company for more than 6 years. SAP

plays a vital role in establishing an inter-network connection between various branches of

concern.

Process using SAP:

Log in to SAP by giving ID and password which is provided.

Select the required modules from available modules.

Perform function required.

Save the process and log out from SAP.

Modules:

FICO (Financing and controlling)

Main activity carried out are the entry recording relating to sales, production and all

payments. Journal entries are automatically posted in module. The external report generation

account receivable, account payable, general ledger were also done in module.

Human resource

Completely integrated system for supporting the planning and control of personnel

activities.

Materials Management (MM)

The complete inventory maintenance is performed by this module, purchase order,

quotation etc are made through this module.

Department Structure:

Quality Management (QM)

Helps in monitoring the total quality control for manufacturing process and raw materials

procurement.

Production Planning

Concerned with manufacturing activities like bill of materials, MRP, routing, shopfloor,

control production order, product costing.

Sales and Distribution

Activities like business information warehouse, strategic enterprise management.

Manager- IT

(SAP)

Manager- IT

(RIM)

Associates Associates

Assistance Assistance

Information Technology

Head

SWOT ANALYSIS

Strengths of the Company:

Roots Industries have vast manpower and skilled engineers.

Capability to assimilate new technologies and handle large projects.

Advanced and modified equipments to meet the requirements.

Experienced and Long term serviced management and employees.

Heavy investment on Manpower and Machinery.

Weakness of the Company:

Insufficient deployment on marketing.

Lack of individual initiative.

Opportunities of the Company:

Increasing setting up of global automobile manufactures in India.

Introduction of newer technologies provides safety to drives.

Skilled buyers who blooms out with genuine spare and spurious and conditioned spares.

Flexible manufacturing operations enable the industry to enhance in the global market.

More opportunities for diversification.

Threats for the Company:

High competition from East European countries and other Asian countries.

Huge labour force resulting in high labour charges.

Emerging of new competitors.

MILESTONES

  1970   Promotes American Auto Service for manufacture of Electric Horns.

  1972   First to manufacture Servo Brakes for Light Motor Vehicles.

  1984  Roots Auto Products Private Limited was established to manufacture Air Horns.

 Die Casting Unit commences commercial operations.

  1988  Polycraft, a unit for Plastic Injection Molding was established.

  1990  Roots Industries India Ltd takes over Electric Horn business.

  1992  RMCL enters into Techno-Financial collaboration with M/s. Hako Werke GmbH.

  1992  Roots Industries India Ltd obtains the National Certification - ISI mark of quality.

  1994  Production of floor cleaning equipment commences.

 Roots Industries India Ltd wins American International Quality Award.

  1999  Becomes the first horn manufacturer in Asia to obtain QS 9000

  2000  Becomes the first horn manufacturer in Asia to obtain VDA 6.1 and the first in the world to win

ISO / TS 16949

  2000 The first to introduce digitally controlled air horns and low frequency, low decibel irritation free

Jumbo Air Horns.

  2003  Roots Industries India Ltd., Horn Division is accredited with ISO 14001 : 1996

  2003 Roots Industries India Ltd., upgraded its ISO / TS 16949 from 1999 version to 2002 version

  2004 Roots Industries India Ltd (RIL) opens its 100% exclusive Export Oriented Unit at their Horn

Division, Thoppampatti, Coimbatore to cater the needs of Ford, North America.

  2004 RIL's EOU commences its supplies to Ford, North America

  2004  Roots Multiclean Limited (RMCL) inaugurates its 100% EOU Plant at Kovilpalayam, Coimbatore

  2004 Roots Cast Private Limited (RCPL) inaugurates its Unit II at Arugampalayam,

  2004 Roots Auto Products Pvt Ltd (RAPPL) expands with its Machining Division at Arugampalayam,

Coimbatore

  2004 RIL successfully launches its Malaysian Plant

  2004 The group company American Auto Service is accredited with ISO 9001 : 2000

  2005 Roots Industries India Ltd., is certified with MS 9000, a pre-requisite for Q1 award for Ford

Automotive Operations Suppliers. Focus on Systems and Processes

  2005 Roots Metrology & Testing Laboratory has been accredited by National Accreditation Board for

testing & calibration in the field of Mechanical – Linear & Angular

  2005 Roots Industries India Ltd., is awarded Q1 by Ford Motor Company

  2005 Roots Industries India Ltd., Horn Division upgraded its ISO : 14001 from 1996 version to 2004

version.

FINDINGS

The organization is running in a systematic and organized manner.

Human Resource department of Roots Industries India Ltd., utilizes the man power

efficiently and effectively.

Roots Industries India Ltd., deals with almost all advanced banks.

Roots products are highly available in the market.

Export is higher than import in the Roots Industries.

Workers health and safety are given primary importance.

The employees are satisfied with the working conditions and working hours of the

organization.

The manufacturing unit is well-maintained, clean, hygiene.

SUGGESTIONS

ROOTS can add some recreational activities for the employees.

ROOTS can design and execute CSR activities.

Job Rotation can be done for the employees to gain knowledge.

The initial pay of the employees is considered to be less compared to other industries so the

organization can reform their salary packages.

CONCLUSION

I feel very proud to think that I had a chance to do my internship programme at ROOTS

INDUSTRIES INDIA LIMITED which is one of the largest concerns in India. It helped me to

familiarize with organization structure and its functioning with various activities in different

departments.

In the concern every unskilled worker is given proper training to work effectively. All the

staff is well trained with computer knowledge. All the machineries are well planned and arranged

and so manual operation is less.

The internship programme helped in improving practical knowledge. I learnt about day to day

activities of the accounts and finance department. The company helps me to learn about the group

of companies in the organization. The finance department’s function efficiently brings the company

into leading position. The company gives information which would be truthful in all terms and

helped me to gain confidence and awareness.