internet dough power point

Internet DoughCreate a Business Internet Strategy to Make More Dough

• “A new digital divide is developing and it’s not represented by economics but by mindset. Today a legion of executives are deliberately deciding not to experiment and/or use Social Media tools. Little do they realize, they risk leaving a legacy in their organizations as the ones that “missed” the Social Media revolution!”

Robert ScobleBlogger, Former Microsoft Corp

“A new digital divide is developing and it’s not represented by economics but by mindset. Today a legion of executives are deliberately deciding not to experiment and/or use Social Media tools. Little do they realize, they risk leaving a legacy in their organizations as the ones that “missed” the Social Media revolution!”2

Internet Strategies Group

“I know we should be doing more on the Internet, but frankly we just don’t know what to do!”

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Business Managers Say:

Foreign Language

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Internet DoughCreate a Business Internet Strategy to Make More Dough

Agenda

1. Current state2. Risks of not having an internet strategy3. “Acquire, Retain & Engage” customers4. 10 Internet strategies for your company5. Tony’s strategy and you


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Mass Media Use is Declining

•Magazine subscriptions are down•Newspaper subscriptions are dropping•Radio listening - down•TV audience is fractured & down•Direct mail is more expensive

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Social Media use Increasing

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Customers are ALWAYS on!

Jupiter Research May 2007

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Inte

rnet S

trate

gie

s Gro

up

All Age Brackets!

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Consumer Behavior has CHANGED!

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New Marketing ToolsMass Marketing = Interruptive Social Media Marketing

• Value Paks• Newspapers• Flyers• Radio, TV, Cable• Billboards• Magazines• Telemarketing• Direct Mail• Yellow Pages

• Blogs• Article Marketing• Email Marketing• Video• Podcasts• Social Networking• SEO/SEM• Analytics• Twitter

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Disintermediated!

•Travel•Books/Merchandise•Music•Media (Print, Radio, TV)•Investment•Home Mortgage•Commerce

•What makes you immune?

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Your Business is NEXT!


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It will profoundly shake up the status quo almost everywhere – generating enormous economic, cultural and political convulsions!

Don Tapscott & Anthony Williams


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Tools For EveryoneInternet Strategies

Group

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Goldcorp


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When You Do - Your Benefits:1. Sales/Marketing -- increase leads & sales2. PR -- increases brand awareness & exposure3. Customer Service -- provides better service

at lower cost4. Product Development -- faster at less cost5. HR -- attract better candidates, retain staff,

better trained staff6. Finance -- reduce costs, reduce discounts7. Operations -- increase quality, choices and

customizations

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All Industries Benefit!

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Acquire Customers

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Retain

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Engage

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http://www.topthistv.com/


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Leverage Social Media!

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1) Email

•Coupons•eNewsletter•Birthday & seasons greeting•Invite a Friend

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Marketing/Advertising/PR – Product Development – Customer Service

2) Webinars


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3) Blogs

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Marketing/Advertising/PR – Customer Service - Operations

4) Video

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Marketing/Advertising/PR – Customer Service – HR - Operations

5) User Generated Content

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6) SEM/SEO


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7) Discussion Boards

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Product Development – Customer Service

8) Online Community

Marketing/Advertising/PR – Investor Relations – Customer Service

9) Podcasts

•Dentists•Consultants•Real estate Agents•Comics•Self-help gurus•Body Shop

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Marketing/Advertising/PR – Customer Service

10) Buzz Marketing

•What makes you different•Be outrageous, controversial•Plant seeds in blogs, PR, YouTube•Analyze the effect

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Marketing/Advertising/PR – Investor Relations – Customer Service


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Tony’s Plan - Phase ONE• Collect Emails• Contests• Send

▫ eBirthday cards▫ Broadcast emails▫ Surveys, opinion polls▫ Coupons

• Facebook/MySpace Pages• Blog• Testimonial Video• User Generated Content - Photos• Mashup Map

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Tony’s Results!Strategy Number Results

• Email addresses from iPod campaign 1,459 • eBirthday Cards redeemed coupons 523 x $7.95 =

$4,157.85 • MySpace Friends 87• Monthly email coupon redeemed 423 x $9.99 = $4,208.85 • Facebook Friends 148• Forward to Friends 457• Photos posted 324 • Opinion Poll participants 150• Google Mashup views 163• Discussion board comments 82• Testimonial Videos viewed 697 (223 code)=

$1,772.85 ======= Total Revenue: $10,139.55


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Tony’s Plan - Phase TWO•Friday Live Casting•eNewsletter•Insiders Club

▫Coupons▫T-shirts/hats▫Recognition

•Six Videos “educational”•Online Community•Contests•Facebook API

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Revolutionary Behavior Changes

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Create YOUR Strategy

•Pick the Social Media tools to compliment your goals

•Identify which department you want to start with

•Create a written plan with requests for resources

•Download my free eBook Internet Dough at www.internetdough.NET June 1st

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Don PhilabaumPresident/CEOInternet Strategies [email protected]

800.805-9413

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