internet i gerila marketing
TRANSCRIPT
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ČuljakHorvatinParadžikovićTvrtković
Poduzetnički marketing
EFOS – 2012/2013
Mentor:
prof. dr. sc. Mane Medić
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BITNI FAKTORI GERILA MARKETINGA
Manje novca.>> Više vremena, energije i mašte.
Manje transakcijskog pristupa.>> Više suradnje i partnerstva.
Manje klasičnog razmišljanja.
>> Fokusiranost na zajednicu.
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IZAZIVANJE BUZZ EFEKTA 2 of 23
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PROIZVOD + INTERNET STRANICA = (-_-) 3 of 23
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RECEPT ZA USPJEH – INTERNET MARKETING
1. PROIZVOD2. WEB3. HIPERLINKOVI a.k.a.
poveznice
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KAKO DO KLIKOVA ??? 5 of 23
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UTJECAJ NA UTJECAJNE OSOBE ! 6 of 23
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MATEMATIKA – GRAFIĆKI PRIKAZ 7 of 23
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USPJEH NA TRŽIŠTU 8 of 23
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AVIOKARTE.HR 9 of 23
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AVIOKARTE.HR - INFO 10 of 23
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ŽIVOTINJSKO CARSTVO - KRAŠ 11 of 23
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IGRAONI.CA – YOUTUBE REKLAMA
http://www.youtube.com/watch?v=frCtSBKv6aU
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KIKI – ne ljuti se! - KRAŠ 13 of 23
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BANKARSKI SEKTOR – 1ST DENVER BANK 14 of 23
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BANKARSKI SEKTOR – 1ST DENVER BANK 15 of 23
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George Cloonley – S as Life Saving
http://www.youtube.com/watch?v=C_8TGTKdrlY
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OLD SPICE 17 of 23
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OLD SPICE – WILD SIDE
http://www.youtube.com/watch?v=dqrw9ls5ucI
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Coca Cola – Chok Chok 19 of 23
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Coca Cola – Chok Chok - interaktivna reklama
http://www.youtube.com/watch?v=pEDsERv-rFA
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HEINEKEN – The Candidate Viral
http://www.youtube.com/watch?v=j5Ftu3NbivE
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Susan Boyle – čudo od žene 22 of 23
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THX