internet marketing for small businesses: social media
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Internet Marketing for Small Businesses: Social Media
Social is a powerful marketing tool for getting in front of your customers.
Here’s how to make it work for you.
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Social: Essential and Integrated
Social media allows you to interact with customers directly and reach them where they are.
It’s an essential part of marketing for businesses of all sizes. Social should be tied to all parts of your marketing and
advertising, both on and offline. It is an announcement platform that can help you promote your
other work and get noticed by customers and search engines.
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Small Business Advantage
Small businesses often have an advantage when it comes to social.
Customers can feel like they’re getting a glimpse into your company.
Here’s are some tips:- Be authentic and personable.- Respond quickly to questions and
comments.- Work to correct customer
complaints.- Share real insights from your
business.
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Choosing the Right Networks
The more networks you participate in, the more potential customers you may be able to reach.
If you have limited time, choose the two or three where you think your customers are most likely to be and where your message will resonate the most.
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This is the network with the most users. Many people use referrals from friends and family on Facebook
before purchasing something or choosing a service provider. With Facebook’s recent algorithm changes, it can be difficult to
reach customers with your message without paying for advertising.
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Anyone can follow or “tweet” at anyone. This makes it a prime platform for announcing business
developments, following industry trends, and interacting with customers in real time.
It’s also a prime platform for customer complaints, so make sure you have a policy in place for how to handle those when they occur.
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Pinterest can be used to “pin” images from around the web. Because of its visual focus, you should work on developing and
pinning appealing graphics, how-to’s, and photos. There are specialized product pins, article pins, and place pins. Some studies estimate that Pinterest drives more revenue per
click than Twitter or Facebook.
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Google+
If you think no one’s using Google+, think again. This platform is growing by leaps and bounds every month.
If Google is at all important to your business (and that’s most every business), then Google+ is important, too.
You’re more likely to get content into the search results when you share on this network.
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Others
Of course, these are not the only social networks out there. Here are some of the others that may be right for your business:- LinkedIn – Important for B2B.- Instagram – Share photos and put a “face” to your brand.- StumbleUpon – Great for getting traffic to your content pieces.- Tumblr – Up-and-coming among the under-25 crowd.- Reddit – Interact with a more tech-oriented crowd.- YouTube – Upload video content; owned by Google.
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Financing for Small Businesses
RapidAdvance’s flexible financing options for small businesses can help you finance your social media goals.
Check out our funding solutions to find out how you can get as much as $500,000 in as little as 7 days. Visit us now to get a free quote.