INTERNET

MARKETING101

WHAT IS INTERNET MARKETING

Marketing is a technique to bring your product to the market. Market is AUDIENCE. Market means BUYERS. Market is USERS. Market means READERS. Market is the cluster you SELL. Market is VIEWERS. Market is the SHOPPERS. Market is the LISTENERS.

And when the MARKET is on the WEB , we need Internet Marketing a.k.a Online Marketing a.k.a eMarketing to reach out to CUSTOMERS .

INTERNET MARKETING FOLLOWS TWO PATHS

OUTBOUNDMODERN METHODS

• Digital Advertisement• Email Newsletters

OLDSCHOOL• TV Ads• Radio Commercials• Print Ads• Flyers• Brochures

INBOUNDBLOGGING

SEO

SOCIAL MEDIA

OUTBOUND MARKETING

….happens when brands reach people…

THESE DAYS…Email Campaign to relevant niche.Pay Per Click Ads PPC Campaigns SEMImpression based campaigns.Social Media MarketingRetargeted AdsAffiliate Marketing CPA CampaignsVideo Ad Campaigns

….geo-targeting, gender targeted, niche targeting etc…comes in different shapes and sizes.

The Most Popular Places to go for Ads

YAHOO ADSBelongs to the big league but is yet to

prove to be one.

BING ADSHas a very strict

audience and reaches to some people and the market is very

exclusive.

GOOGLE ADWORDSMost popular and

reaches to the maximum number of

people.

FACEBOOK ADHas the most

potential after Google but still lagging and is

said to have more engagement than

peers.

Everything Starts from a Stranger

VISITORS

BLOGGING

KEYWORDSSOCIAL

MEDIA

A T

T R

A C

T

Visitor is an Opportunity – Seize it.

CO

NV

ERT

LEAD

Landing Pages

Forms

Contacts

Call to Action

C O

N V

E R

T

Leads are an ore, mine it for Gold.

ATTR

AC

T

C L

O S

E

•Know what’s working and what’s not. Integrate with CRM.

•Make lead specific campaign based on the behavior.

•Build a trust before you actually make the sale.

•Measure who is ready for sale ready.

Lead Scoring Email

Closed Loop Reporting

Marketing Automation

A Happy Customer is worth A Million

ATTR

AC

T

D E

L I G

H T

Smart Call-to-Action

Engage users buyer persona

Social Media

Use them to reach them & provide

support

Email & Marketing

Automation

Amaze them with great content, help them.

INBOUND Vs OUTBOUND

WHY WE NEED IT

M A N Y TO F E WO N E TO M A N Y

Marketing was irrelevant & needless. Marketing is not relevant…it’s a necessity.

THE FUTURE OF MARKETING

GOOD PRODUCTVs

GOOD MARKETING

No one ever succeeds without the help of others Jay Abraham

DEVELOPER VS MARKETER

Developers’ passion for their products is like a mother’s love for her child.

A father cares for the child’s future, sustainability in competition. A marketer’s POV.

But THEY BOTH make it happen…

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