internet marketing for startups and new businesses
DESCRIPTION
Just key slides, most of the lecture was given in talk.TRANSCRIPT
FB.COM/YAROSLAV.AZHNYUK
INTERNET MARKETING FOR STARTUPS
Yaroslav Azhnyuk
17 Oct 2012
FB.COM/YAROSLAV.AZHNYUK
ABOUT ME
FB.COM/YAROSLAV.AZHNYUK
WHAT IS MARKETING
FB.COM/YAROSLAV.AZHNYUK
THE ROLE OF MARKETING
• Vision• Strategy• Tactics
FB.COM/YAROSLAV.AZHNYUK
VISION
• What are the current technology trends• Viral by design• Internet for research
– Quora– Youtube and videos– Expert communities and personal network– Slideshare
• Testing assumptions– Messages testing– Market demand (
https://adwords.google.com/select/KeywordToolExternal )– Sales– A/B testing
FB.COM/YAROSLAV.AZHNYUK
STRATEGY
• Paid Owned Earned Media
http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html
FB.COM/YAROSLAV.AZHNYUK
OLD APPROACH VS POEM APPROACH
FB.COM/YAROSLAV.AZHNYUK
TACTICS
1. Website2. SEO and traffic buying3. Advertizing4. PR5. Viral campaigns6. Community building
Internet marketing tools:
FB.COM/YAROSLAV.AZHNYUK
RECOMMENDED READING - INTERNET
FB.COM/YAROSLAV.AZHNYUK
RECOMMENDED READING - ENTREPRENEURSHIP
Notes from Peter Thiel’s Stanford course on startups(write me an email and I will send you the pdf)
