internet marketing social media growing membership and non-dues revenue

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Internet Marketing Social Media Growing Membership and Non-Dues Revenue

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Page 1: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Internet Marketing

Social Media

Growing Membership and Non-Dues Revenue

Page 2: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

1. Introduction

2. Marketing

3. Strategy

4. Tactics

5. Conclusion

6. Open Discussion

Agenda

Page 3: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Introduction

Page 4: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

In Quest of Golden Nuggets

Page 5: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Think Different

Page 6: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Quantum Leap

Page 7: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Marketing

Page 8: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Newspaper

Yellow Pages

Radio

Television

Telemarketing

Traditional Marketing

Page 9: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Digital Marketing

Page 10: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Laser Targeted

Page 11: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Strategy

Page 12: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Digital Advertising Not Like Planting a Tree

Page 13: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Digital Advertising Like Nurturing a Garden

Page 14: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Hour Glass Marketing

Page 15: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Marketing Mission Statement

Page 16: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Marketing Mission Statement

Leveraging internet marketing and social media for the purpose of growing membership and non-dues revenue

Page 17: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Defining Personas

Page 18: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

1 Year Internet Marketing Calendar

Page 19: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Tactics

Page 20: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Internet Marketing

Page 21: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

All Roads Lead to Your Website

Page 22: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Great Website Design

Page 23: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Responsive Design

Page 24: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Content Is King

Page 25: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Engage, Educate and Entertain

Page 26: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Search Engine Optimization

Page 27: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Website Content

Jeff-Office

Interior page with JCC Content

Page 28: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Content Management Systems

Page 29: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Thought Leadership

Page 30: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Blogging

Page 31: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

White Papers

Page 32: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Content Marketing: Downloadable Content

Page 33: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Search

Page 34: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Pay Per Click

Page 35: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Landing Pages

Page 36: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Analytics

Page 37: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Email Marketing

Page 38: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Social Media

Page 39: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Page 40: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Page 41: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Page 42: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Page 43: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Page 44: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Partner with Entrusted Advisor

Page 45: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

What Would Steve Jobs Do?

Page 46: Internet Marketing Social Media Growing Membership and Non-Dues Revenue

Open Discussion

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