internet merchants association august 2012 conference - the four s's of successful ecommerce
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TRANSCRIPT
The Four S’s Of Successful Ecommerce
“The Features You NEED to Sell Products”
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The Four S’s of Successful Ecommerce
•Site Search
•Seamless Navigation
•Social Sharing
•Stunning Photos
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Site Search
•The More Products, The More Important Your Search
•People Expect High Quality Search
•Faceted Navigation
•Refining Results
• 50% (or more) Of Your Shoppers Will Default To Search
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Poor Search Results
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Poor Search Results
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Poor Search Results
•Why are these results poor?
• No Pictures On Search Results Page
• No Way To Drill Down and Refine My Search
• Categories Didn’t Make Sense For My Purposes
• Ultimately I Couldn’t Easily Find What I Wanted
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High Quality Search Results
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High Quality Search Results
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High Quality Search Results
•What Made These Results High Quality?• Multiple Ways To Find What I’m Looking For
• Broad “Google Like” Search• Parts Finder• Category Browsing
• Results Page Was Well Designed• Showed Photos With Results• Faceted Navigation• Drill Down Refinement
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Seamless Navigation
•Store And Site Are One And The Same
•The Visitor Should Never Feel Like They’re Switching Sites
•People Expect Ecommerce – There Should Not Be A Barrier
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Seamless Navigation
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Seamless Navigation
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Seamless Navigation
•Experience Is Uneven
•Creates Customer Confusion
• Lowers Conversion Rate
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Seamless Navigation
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Seamless Navigation
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Seamless Navigation
•Experience Is Consistent
•Creates Customer Confidence
•Raises Conversion Rate
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Social Sharing
•People Expect Websites To Be Social
•They Look For Sharing Links
•Creates High Quality Traffic
•Easy To Do
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Social Sharing
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Social Sharing
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Social Sharing
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Social Sharing
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Social Sharing
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Stunning Photos
•People Are Visual Thinkers
•They Want To Window Shop Online
•They Need To Visualize How They’ll “Use” The Product
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Stunning Photos
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Stunning Photos
•No Sense Of Dimensions
•Can’t See All Sides
•Hard To Imagine Usage
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Stunning Photos
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Stunning Photos
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Stunning Photos
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Stunning Photos
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Stunning Photos
•Sense Of Scale And Dimensions
•Multiple Viewing Angles
•Easy To Imagine Usage
History
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•Based in San Diego, California •Founded in 1997•Data Centers in California, Florida and Georgia•Focus on scalability, rapid deployment and ease of use
Competitive Landscape
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Typical Customers
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Partners
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