internet tv & power of video by the nonprofit times
DESCRIPTION
TRANSCRIPT
![Page 1: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/1.jpg)
1
Why Internet Television?
170MILLION PEOPLEIn the United States Watched
5BILLION VIDEOS
FEBRUARY 2011A SHORT MONTH
![Page 2: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/2.jpg)
![Page 3: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/3.jpg)
3
According to Marketing Sherpa,
Online video is second only to word-of-mouth for its ability to influence decision makers in every stage of the purchase lifecycle.
Online Video - Reach, Results and Strategies
![Page 4: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/4.jpg)
TODAY’S OBJECTIVESWhy Video
One Video
Multiple Uses
Planning For Success
Solutions Pre-Packaged & Custom Solutions
4
![Page 5: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/5.jpg)
5
The Evolution of Communications
![Page 6: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/6.jpg)
6
The Evolution of CommunicationsThe Power of Face to Face
![Page 7: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/7.jpg)
EFFECTIVE COMMUNICATION
7
Text
Face-to-face
When you can’t be there…Online Video Can
Live & Interactive
On Demand
![Page 8: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/8.jpg)
An expensive stand-alone piece of content to be inserted into a website, with that content often originating from TV ads.
ONLINE VIDEO
8
PERCEPTION
Online Video is:• Compelling Content that is Cost Efficient to Produce• Highly Accessible thru High-Speed Broadband• Can be used for Marketing, Training, Communications
REALITY
![Page 9: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/9.jpg)
INTELLIGENT CONTENT
9
Allows content to
be delivered
over a variety of sites and platforms
Bundles creativity & technology
together
Has built in calls-to-action that generate a
response
Appeals to viewers
Compelling To marketers
![Page 10: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/10.jpg)
WHERE VIDEO CAN FIT INTO BRANDING
10
Thought Leadershi
p
Expert Insights
Training
Corporate &
Dealer Communic
ations
Branding
1st in
the
spa
ceA
cces
sibl
e
Viral
More Effective
Credibility
Productivity
Viral
Viral Viral Personality
![Page 11: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/11.jpg)
11
Driving Sales
Engagement
Brand Building
Used on marketer’s own site but also can be easily syndicated to third parties. Designed to build brand equity online
How to guidesTips and tricks Ask the experts Popular opinions Humorous stories
360° views of product Detailed product specifications Assembly instructions Customer service videos (returns policy, FAQs etc.) Related cross-sells and up-sells Testimonials/customer endorsements Buying instructions
WHERE VIDEO CAN FIT INTO DEMAND GENERATION
![Page 12: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/12.jpg)
HOW BRANDS ARE USING ONLINE VIDEO1
12
To in
crea
se v
isito
r en
gage
men
t
To s
tren
gthe
n m
y br
and
To in
crea
se o
vera
ll si
te t
raffi
c
1Brightcove
85% indicated that they are currently using online video on their websites for Marketing Products and Services.
![Page 13: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/13.jpg)
13
To in
crea
se v
isito
r en
gage
men
t
To s
tren
gthe
n m
y br
and
To in
crea
se o
vera
ll si
te v
isito
r
1Dynamic Logic
WHY BRANDS ARE USING ONLINE VIDEO1
↑
Penetration and use of Broadband has increased over time
![Page 14: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/14.jpg)
One video has many uses
Producing video content for usage on the internet can be highly cost-effective, because one video can have multiple
uses, in different environments.
![Page 15: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/15.jpg)
![Page 16: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/16.jpg)
![Page 17: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/17.jpg)
![Page 18: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/18.jpg)
![Page 19: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/19.jpg)
![Page 20: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/20.jpg)
![Page 21: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/21.jpg)
![Page 22: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/22.jpg)
Planning for success with online video
Following this process, we can help you choose the correct tools, packages and approaches to maximize
reach, engage your audience and drive return on investment against your objectives.
![Page 23: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/23.jpg)
Step 1 Define each video’s objectives: from sales to thought leadership
![Page 24: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/24.jpg)
Step 1 Define each video’s objectives: from sales to thought leadership
Do you have this video already? Do you need help creating videos?
![Page 25: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/25.jpg)
Step 2 What audience does this video need to reach?
![Page 26: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/26.jpg)
Step 2
Online - Your Website
The Nonprofit TimesAudience Reach
![Page 27: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/27.jpg)
Step 2Offline – where is this video being used – on location, in conjunction with advertising?
Online - Your Website
The Nonprofit TimesAudience Reach
![Page 28: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/28.jpg)
Step 2Publisher reach – what publication(s) have the audience you need to reach?
Online - Your Website
The Nonprofit TimesAudience Reach
![Page 29: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/29.jpg)
Step 2Social Media Reach – what groups online are most likely to engage with this video content?
Online - Your Website
The Nonprofit TimesAudience Reach
![Page 30: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/30.jpg)
Step 2Your reach – your website visitors, employees, customers, dealers, newsletter recipients?
Online - Your Website
The Nonprofit TimesAudience Reach
![Page 31: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/31.jpg)
Step 2
Online - Your Website
The Nonprofit TimesAudience Reach
![Page 32: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/32.jpg)
32
• Monthly Programs• Branded Content• Thought Leadership• Custom Media Solutions
PACKAGED SOLUTIONS BY OBJECTIVE
![Page 33: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/33.jpg)
33
• Objective based• Demand Generation• Branding
• Defined Reach• Defined Budget• Integrated Solution
• NPTtv • NonProfit Times • Website • eNewsletter
MONTHLY PROGRAMS
![Page 34: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/34.jpg)
34
• Featured Video of the Week• Push and Pull• Focus on your video
• Integrated Solution• Website• Email Push• NPTtv highlight• Video• Banner Click thru
• Extended Value / Use• Video Directory • Your website• Offline
BRANDED CONTENTYOU ARE THE CONTENT
![Page 35: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/35.jpg)
35
• Thought Leadership• Video Series• Expert Tip of the Week • 6 – 12 episodes per year
• Custom Media Solutions• Video production• Integration of video to your
website• Series / Channel
CUSTOM MEDIA SOLUTIONS
![Page 36: Internet Tv & Power of Video by The NonProfit Times](https://reader034.vdocuments.net/reader034/viewer/2022051412/54b40bbf4a7959da2c8b461f/html5/thumbnails/36.jpg)
36
1. Define your Objective
2. Define your Audience
3. Let NonProfitTimes craft a turn-key solution for you
4. Measure Results
5. Expand your use of video as appropriate
GETTING STARTED