Internet Vs. TV Advertisements

@Vs.

Content

• Advertisements• Types of advertisements.• What is the size of ads business?• Ads through history• Internet Vs. TV Advertisements• NBC VIEW on Internet ADS

Advertising

• Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. [1]

Types of advertisements

• television, radio, cinema, magazines, newspapers, video games, the Internet, carrier bags, billboards and mail

• Basically you can put your ads in any media!!

What is the size of ads business?

• In 2007, spending on advertising has been estimated at over $150 billion in the United States] and $385 billion worldwide, and the latter to exceed $450 billion by 2010.

Ads through history

• The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BCE

• In June 1836, French newspaper La Presse is the first to include paid advertising in its pages

• In the early 1920s, the first radio stations were established by radio equipment manufacturers and retailers who offered programs in order to sell more radios to consumers.

An 1895 advertisement for a weight gain product.

A Coca-Cola advert from the 1890s

Internet Vs. TV Advertisements

• http://www.youtube.com/watch?v=I0T7Wsv4HDY

TV ads

How Much Do Television Ads Cost?

• It has been estimated that the average cost of producing a 30-second national TV commercial is nearly $350,000.

• a 30-second spot during the 2005 Superbowl sold for $2.4 million

Internet ads

• How much does it cost to advertise on a website?

• Website advertising this way could run you as little as $30.00 a month on some sites- or you could pay as much as $300.00 per month

3 Obvious Advantages You Must Know

• Advantage 1: An Advertising Service That Never Sleeps

• Advantage 2: Killer Results At The Speed Of Light

• Advantage 3: Targeting The Right Buyers

NBC VIEW on Internet ADS

• NBC conducted an online survey of its NBC Rewind viewers and says its internet ads elicit higher brand recall than those on TV. They found that the ads are more entertaining, engaging and, most importantly for the viewer, less disruptive.

Thank you for your attention

References

• Wikipedia http://en.wikipedia.org/wiki/Advertising#cite_note-Bhatia-5

• Atelier http://www.atelier-us.com/advertising-and-marketing/article/internet-advertising-vs-tv-advertising

• Ezinearticles • http://ezinearticles.com/?Internet-Versus-Tele

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• Gaebler• http://www.gaebler.com/Television-Advertisin

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