Intranet ImpactADVATERA

VOLKER GRÜNAUER

@REKLOV

Intranet user maturity

DISCOVERY

LOYALTY

ACCEPTANCE

INTERACTION

RETENTION

Quality content, usability, easy to understand goals andadvantages

Exploring, liking, downloading, consumption, commenting

Frequently coming back andinteract, re-targeting with

triggers

Understanding as worktool

User discovers intranet (marketing, start screen, motivation…)

Returning visitor discovers new functionality

New visitor discovers intranet

ATTRACTION

Why?

Why do we win/lose people in that phase?

How?

How can we overcome these barriers?

What?What exactly do we need to do to win users in

that phase and bring them to the next level?

Measuring

Acceptance

Interaction &retention

Discovery& Attraction

Number of profiles, number of log ins,…

Number of up- anddownloads, comments, …

Qualitative analyses, number of frequent

active users, proactivity of users

Wholecompany

@REKLOV, HTTP://MY.ADVATERA.COM